Panel bookOur strong commitment to quality enables us to offer you data that is 100 % real, calculated in accordance with the ISO standard 26362.
netquest.com
A Symphony of DataOrchestrating data combinations to give you a 360° view of the consumer
OPINIONWhy?
BEHAVIORWhat is she doing?
AUDIO MATCHINGWhat is she listening to?
GEOLOCATIONWhere is she?
PROFILINGWho is she?
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About us Since 2001 Netquest has provided market researchers with genuine, insightful data.
Netquest’s consumer-panel and data-collection capabilities in more than 20 countries makes us a trustworthy partner that helps institutions and businesses analyze the market, gain valuable insights and genuinely understand consumers.
Panel Size
The number of active panelists can vary over time. According to the ISO-Norm-26362, we consider active panelists those who have participated in a survey in the last 12 months. Additionally, at Netquest we only estimate active those who have responded to at least one of the 11 invitations received; considering that we send invitations every 15 days approximately.
Why does the size of our
panel vary?
Our goal is to be able to cover all the research needs of the industry. For this reason, we are constantly reviewing the profiles of our panelists and adjusting the recruitment and retention strategy of our community members. Remember that a quality panel like Netquest generates higher response rates. To measure actual research capabilities, the product of the response rate and panel size must be taken into account. We could come to observe that the size of the panel decreases, but the response rate increases and that the investigation capacities are actually increased.
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#2 A Closed Panel: A unique way to recruit.
Participants receive one-time personal invitations reducing the risk of self-selection and duplication.
#4 Diverse Targets: The most profiled.
Each time panelists participate, we collect more profile information on different topics. Minimizing unnecessary invitations, and offering a more efficient use of the panel and a better price for you.
What makes our panel unique?
#1 Genuine Data: The panelists as the center of attention. The best way to collect quality data is to treat participants fairly. That is why in Netquest all panelists receive their award, even discarded ones.
#3 Transparency: ISO certification is no small thing.
We are the first panel in the Ibero-American region endorsed by the ISO 26362 standard, specific por online access panels. Furthermore, as of October 2020, we will be certified by the ISO-Norm-20252 standard for market studies.
#5 High Tech:
We develop our own dashboard technology, our incentive system and our data collection software. Surveys are responsive, and panelists have access to an all-in-one app.
3
Our worldwide panelThe Americas
Panel: Panel size calculated according to ISO-
Norm 26362. Number of panelists who have
participated in, at least, one survey in the last year.
Rest of Central America: Costa Rica, Dominican
Republic, El Salvador, Guatemala, Honduras,
Nicaragua, Panama and Puerto Rico.
Rest of South America: Ecuador, Bolivia,
Paraguay, Uruguay and Venezuela.
Data: October 2020.
The number of profiled panelists grows daily.
netquest.com 5
United States
7,631Panel
Rest of Central America
1,712 Panel
Mexico
153,772Panel
Colombia
108,575Panel
Brasil
158,778Panel
Peru
60,407 Panel
Rest of South America
17,824Panel
Chile
61,638Panel
Argentina
124,657Panel
6 The number of profiled panelists grows daily. Data: October 2021. Panel size calculated according to ISO-Norm
26362. Response rate calculated as the % of panelists who participated in the last project to which they were invited.
United States
Panelists: 7,631
Average response rate: 50-55%
Country profile:
Population: 324,118,787 Est. Online Population: 286,942,362 Internet Penetration Rate: 88%
East North Central 17%
East South Central 7%
Middle Atlantic 16%
Mountain 6%
New England 5%
Pacific 11%
South Atlantic 22%
West North Central 7%
West South Central 9%
Regions
Age
Ethnic group
Socioeconomics
Gender
1
2
3
4
5
6
7
8
9
3,749Travelers
7,205Household decision maker
4,103Mothers
5,424Main source of income
5,796Information on financial products
3,473Actively working
Available profiling examples [+1000 panel attributes]
16-2425-3435-4445-54
+55
2%9%17%19%53%
F 75%M 25%
White 85%African American 9%
Hispanic 1%Asian 1%
Other 4%
Upper class 2%Upper Middle class 20%
Middle class 39%Working/Lower class 39%
1
2
34
56
6
7
8
9
7
East North Central 17%
East South Central 7%
Middle Atlantic 16%
Mountain 6%
New England 5%
Pacific 11%
South Atlantic 22%
West North Central 7%
West South Central 9%
Brazil
Panelists: 158,778
Average response rate: 30-35%
Country profile:
Population: 209,567,920 Est. Online Population: 139,111,185 Internet Penetration Rate: 66%
North 5%
Centre-west 6%
Northeast 19%
Southeast 54%
South 16%
Regions
Gender
Socioeconomics
Age
1
2
3
4
5
90,129Healthcare information
124,959Household decision maker
44,639Mothers
15,707IT influencers
67,959Information on financial products
5,782Managers
Available profiling examples [+1000 panel attributes]
16-2425-3435-4445-54
+55
19%32%24%14%11%
11%45%35%9%
Female 50%
Male50%
AB1/B2C1/C2
D/E
1
2
3
4
5
Sources: www.sidra.ibge.gov.br | www.censo2010.ibge.gov.br | www.census.gov | www.cetic.br (2013)
6 The number of profiled panelists grows daily. Data: October 2021. Panel size calculated according to ISO-Norm
26362. Response rate calculated as the % of panelists who participated in the last project to which they were invited.
Mexico
Panelists: 153,772
Average response rate: 30-35%
Country profile:
Population: 128,632,004 Est. Online Population: 82,324,483 Internet Penetration Rate: 64%
Northeast/Pacific 7%
North 15%
Bajío 14%
Center 16%
DF 34%
Southeast 14%
Regions
Gender
Socioeconomics
Age
1
2
3
4
5
67,809Healthcare information
116,684Household decision maker
22,573Car drivers
59,282Mothers
66,066E-commerce
62,664Information on financial products
Available profiling examples [+1000 panel attributes]
16-2425-3435-4445-54
+55
31%34%19%11%5%
44%33%14%9%
Female 73%
Male27%
ABC+C/C+
D+D/E
6
1
2
3
4
5
6
Sources: www.asociaciondeinternet.mx | www.inegi.org.mx | Online survey AMIPCI 2007, 2009 and 2010.
7
Northeast/Pacific 7%
North 15%
Bajío 14%
Center 16%
DF 34%
Southeast 14%
Argentina
Panelists: 124,657
Average response rate: 25-30%
Country profile:
Population: 43,847,277 Est. Online Population: 30,359,855 Internet Penetration Rate: 69%
NOA - Northwest 10%
Cuyo 10%
Humid Pampa 53%
NEA - Northeast 11%
Patagonia 7%
A. C. of Buenos Aires 9%
Regions
Gender
Socioeconomics
Age
1
2
3
4
5
48,528Healthcare information
95,857Household decision maker
34,170Amateur athletes
7,580IT influencers
74,844Main source of income
17,512Car drivers
Available profiling examples [+1000 panel attributes]
16-2425-3435-4445-54
+55
28%28%20%12%12%
11%24%23%19%23%
Female 74%
Male26%
ABC1C2C3D1
D2/E
1
2 3
4
5
6
Sources: www.indec.mecon.ar | www.cia.gov | www.census.gov/ipc | www.cnc.gov.ar
6
6 The number of profiled panelists grows daily. Data: October 2021. Panel size calculated according to ISO-Norm
26362. Response rate calculated as the % of panelists who participated in the last project to which they were invited.
Colombia
Panelists: 108,575
Average response rate: 30-35%
Country profile:
Population: 48,654,392 Est. Online Population: 27,664,747 Internet Penetration Rate: 57%
Atlantic 15%
Eastern 8%
Central 63%
Pacific 12%
Orinoquia 2%
Amazonic 0%
Regions
Gender
Socioeconomics
Age
1
2
3
4
5
54,350Healthcare information
80,168Household decision maker
35,949Mothers
7,735IT influencers
44,554Amateur athletes
5,513Motocycle drivers
Available profiling examples [+1000 panel attributes]
16-2425-3435-4445-54
+55
35%28%20%11%6%
17%35%35%10%2%1%
Female 67%
Male33%
Stratum 1Stratum 2Stratum 3Stratum 4Stratum 5Stratum 6
1
23
45
66
Sources: www.dane.gov.co | www.census.gov/ipc
7
Atlantic 15%
Eastern 8%
Central 63%
Pacific 12%
Orinoquia 2%
Amazonic 0%
Chile
Panelists: 61,638
Average response rate: 35-40%
Country profile:
Population: 18,131,850 Est. Online Population: 14,108,392 Internet Penetration Rate: 78%
North 20%
Metropolitant 51%
South 29%
Regions
Gender
Socioeconomics
Age
1
2
3
38,875Healthcare information
49,812Household decision maker
23,018Amateur athletes
6,302IT influencers
38,774Main source of income
11,854Car drivers
Available profiling examples [+1000 panel attributes]
16-2425-3435-4445-54
+55
6%11%17%21%21%16%8%
Female 70%
Male30%
ABC1aC1bC2C3DE
1
2
3
Sources: www.ine.cl | www.census.gov
20%31%22%15%12%
6 The number of profiled panelists grows daily. Data: October 2021. Panel size calculated according to ISO-Norm
26362. Response rate calculated as the % of panelists who participated in the last project to which they were invited.
Peru
Panelists: 60,407
Average response rate: 25-30%
Country profile:
Population: 31,774,225 Est. Online Population: 13,036,965 Internet Penetration Rate: 41%
Lima 59%
Arequipa 5%
Callao 5%
Lambayeque 4%
La Libertad 5%
Piura 4%
Cusco 2%
Resto 16%
Regions
Gender
Socioeconomics
Age
1
2
3
4
5
34,189Healthcare information
40,790Household decision maker
3,088Car drivers
33,851Main source of income
18,174Information on financial products
33,525Actively working
Available profiling examples [+1000 panel attributes]
16-2425-3435-4445-54
+55
46%25%12%10%7%
8%34%37%15%6%
Female 70%
Male30%
A1/A2B1/B2C1/C2
DE
1
37
8
2
6
4
5
6
7
8
Sources: www.inei.gov.pe
Guatemala
GenderM 68% F 32%
Age5% 21% 32% 23% 19%
Costa Rica
GenderM 63% F 37%
Age1% 14% 18% 21% 46%
7
Lima 59%
Arequipa 5%
Callao 5%
Lambayeque 4%
La Libertad 5%
Piura 4%
Cusco 2%
Resto 16%
Rest of Central America
Panelists: 1,712
Average response rate: 10-15%
1
23
4
5
6
78
Sources: www.inec.go.cr | www.digestyc.gob.sv | www.ine.gob.gt | www.ine.gob.hn| www.inide.gob.ni | www.contraloria.gob.pa/censo | www.census.gov
1 2 3 4
Guatemala
GenderM 68% F 32%
Age5% 21% 32% 23% 19%
Costa Rica
GenderM 63% F 37%
Age1% 14% 18% 21% 46%
5 6 7 8
El Salvador
GenderM 59% F 41%
Age12% 22% 28% 19% 19%
Panama
GenderM 59% F 41%
Age18% 12% 14% 21% 35%
Honduras
GenderM 52% F 48%
Age11% 19% 29% 24% 17%
Dominican Rep.
GenderM 32% F 68%
Age 9% 44% 27% 13% 7%
Nicaragua
GenderM 62% F 38%
Age9% 19% 26% 22% 24%
Puerto Rico
GenderM 22% F 78%
Age2% 10% 18% 30% 40%
Age bands
16-24 / 25-34 / 35-44 / 45-54 / +55
14
Rest of South America
Panelists: 17,824
Average response rate: 10-15%
1
2
3
4
5
Sources: www.inec.gob.bo | www.inec.gov.es | www.ecuadorencifras.com | www.dgeec.gov.py| www.ine.gub.uy | www.ine.gov.ve/censo | www.census.gov
1 2 3
Venezuela
GenderM 55% F 45%
Age3% 14% 18% 25% 40%
Paraguay
GenderM 55% F 45%
Age13% 23% 16% 16% 32%
4 5
Ecuador
GenderM 29% F 71%
Age45% 19% 19% 11% 6%
Uruguay
GenderM 44% F 56%
Age4% 15% 21% 22% 38%
Bolivia
GenderM 58% F 42%
Age14% 23% 33% 19% 11%
Age bands
16-24 / 25-34 / 35-44 / 45-54 / +55
3
Our worldwide panelEurope
Italy
12,657Panel
France
16,182Panel
Spain
119,130Panel
Portugal
24,486Panel
United Kingdom
7,780Panel Germany*
19,838Panel
15
Panel: Panel size calculated according to ISO-Norm 26362. Number of
panelists who have participated in, at least, one survey in the last year.
*Panels currently being developed and pending for ISO-Norm 26362
confirmation : Austria, Belgium, Netherlands, Poland and Switzerland.
Data: October 2020. The number of profiled panelists grows daily.
Rest of Europe*
235,643Panel
Bolivia
GenderM 58% F 42%
Age14% 23% 33% 19% 11%
6 The number of profiled panelists grows daily. Data: October 2021. Panel size calculated according to ISO-Norm
26362. Response rate calculated as the % of panelists who participated in the last project to which they were invited.
Spain
Panelists: 119,130
Average response rate: 45-50%
Country profile:
Population: 46,064,604 Est. Online Population: 37,865,104 Internet Penetration Rate: 82%
Northwest 9%
North Centre 9%
Northeast 11%
Centre 10%
East 13%
South 17%
Canary Isl., Ceuta & Melilla 3%
M. A. Madrid 17%
M. A. Barcelona 11%
Regions
Gender
Socioeconomics
Age
1
2
3
4
5
93,906Healthcare information
109,710Household decision maker
47,734Amatheur Athletes
79,767Main source of income
90,725Information on financial products
60,007Car drivers
Available profiling examples [+1000 panel attributes]
16-2425-3435-4445-54
+55
10%21%26%25%18%
32%18%26%10%14%
Female 63%
Male37%
iA1/iA2iBiCiD
iE1/iE2
1
4 8
5
6
2
39
7
6
7
8
9
Sources: www.ine.es | www.newmediatrendwatch.com | www.aimc.es | www.census.gov
7
Northwest 9%
North Centre 9%
Northeast 11%
Centre 10%
East 13%
South 17%
Canary Isl., Ceuta & Melilla 3%
M. A. Madrid 17%
M. A. Barcelona 11%
Portugal
Panelists: 24,486
Average response rate: 40-45%
Country profile:
Population: 10,304,434 Est. Online Population: 6,930,762 Internet Penetration Rate: 67%
North 32%
Center 22%
Lisboa & TagusValley 34%
Alentejo 6%
Algarve 4%
Azores 1%
Madeira 1%
Regions
Gender
Socioeconomics
Age
1
2
3
4
5
15,416Healthcare information
21,037Household decision maker
8,906Travelers
18,192Main source of income
12,804Information on financial products
6,237Car drivers
Available profiling examples [+1000 panel attributes]
16-2425-3435-4445-54
+55
15%24%26%21%14%
45%39%12%4%
Female 66%
Male34%
A/BC1C2D
1
2
3
4
5
6
7
6
7
Sources: www.ine.pt | www.newmediatrendwatch.com | www.aimc.es | www.census.gov
6 The number of profiled panelists grows daily. Data: October 2021. Panel size calculated according to ISO-Norm
26362. Response rate calculated as the % of panelists who participated in the last project to which they were invited.
HighMedium HighMedium Low
Low
United Kingdom
Panelists: 7,780
Average response rate: 65-70%
Country profile:
Population: 65,111,143 Est. Online Population: 60,273,385 Internet Penetration Rate: 93%
North East 5%
North West & Isle of Man 12%
Yorkshire and The Humber 9%
East Midlands 8%
West Midlands 8%
Eastern 9%
London 9%
South East 13%
South West & Channel Islands 14%
Northern Ireland 1%
Scotland 8%
Wales 4%
Regions
Gender
Socioeconomics
Age
1
2
3
4
5
7
8
9
10
11
2,825Travelers
7,386Household decision maker
3,250Mothers
5,504Main source of income
1,276Amateur athletes
3,822Actively working
Available profiling examples [+1000 panel attributes]
16-2425-3435-4445-54
+55
2%7%14%20%57%
Female 61%
Male39%
30%23%21%26%
12
3
45 6
7
89
10
11
12
6
12
7
North East 5%
North West & Isle of Man 12%
Yorkshire and The Humber 9%
East Midlands 8%
West Midlands 8%
Eastern 9%
London 9%
South East 13%
South West & Channel Islands 14%
Northern Ireland 1%
Scotland 8%
Wales 4%
CSP+ CSP-
Inactifs
France
Panelists: 16,182
Average response rate: 50-55%
Country profile:
Population: 64,668,129 Est. Online Population: 55,860,330 Internet Penetration Rate: 86%
RP 16%
BPE 8%
BPO 10%
North 9%
East 8%
West 15%
Southeast 11%
Southwest 11%
Mediterraneé 12%
Regions
Gender
Socioeconomics
Age
1
2
3
4
5
7
8
9
5,208Travelers
13,378Household decision maker
6,478Mothers
11,354Main source of income
11,373Mobile
9,118Actively working
Available profiling examples [+1000 panel attributes]
16-2425-3435-4445-54
+55
7%14%22%23%34%
Female 71%
Male29%
36%37%27%
1
2
5
63
8
7
4
9
9
6
6 The number of profiled panelists grows daily. Data: October 2021. Panel size calculated according to ISO-Norm
26362. Response rate calculated as the % of panelists who participated in the last project to which they were invited.
Italy
Panelists: 12,657 Average response rate: 65-70%
Country profile:
Population: 59,801,004 Est. Online Population: 39,211,518 Internet Penetration Rate: 66%
Area 1 30%
Area 2 17%
Area 3 22%
Area 4 31%
Regions
Gender
Socioeconomics
Age
1
2
3
4
7,197Travelers
11,651Household decision maker
5,152Mothers
7,324Main source of income
4,758Mobile
7,905Actively working
Available profiling examples [+1000 panel attributes]
16-2425-3435-4445-54
+55
4%17%27%27%25%
2%9%59%30%
Female 71%
Male29%
HighMedium HighMedium Low
Low
1
2
3
34
4
Sources: www.ine.pt | www.newmediatrendwatch.com | www.aimc.es | www.census.gov
7
Area 1 30%
Area 2 17%
Area 3 22%
Area 4 31%
Germany
Panelists: 19,838
Average response rate: 50-55%
Country profile:
Population: 80,682,351 Est. Online Population: 71,016,605 Internet Penetration Rate: 88%
Gender
Socioeconomics
Age
7,377Travelers
18,588Household decision maker
5,814Mothers
14,896Main source of income
7,295Mobile
Available profiling examples [+1000 panel attributes]
16-2425-3435-4445-54
+55
6%11%15%21%47%
19%17%56%8%
Female 50%
Male50%
HighMedium HighMedium Low
Low
1
2
3
45
6
7
9,146Actively working
Hamburg, Bremen, Schleswig-
Holstein, Niedersachse 15%
Nordrhein-Westfalen 22%
Hessen, Rheinland-Pfalz, Saarland 13%
Baden-Württemberg 11%
Bayern 16%
Berlin, Mecklenburg-Vorpommern,
Brandenburg, Sachsen-Anhalt 14%
Thüringen, Sachsen 9%
Regions
1
2
6
3
7
4
5
14
Rest of Europe
Austria
Panelists: 20,583
Response Rate: 35-40%
Gender: F 51% M 49%
Age: 12% 15% 17% 20% 37%
Poland
Panelists: 39,815
Response Rate: 25-30%
Gender: F 67% M 33%
Age: 11% 39% 28% 11% 11%
Belgium
Panelists: 29,468
Response Rate: 25-30%
Gender: F 58% M 42%
Age: 9% 14% 17% 20% 40%
Switzerland
Panelists: 47,293
Response Rate: 15-20%
Gender: F 56% M 44%
Age: 11% 14% 17% 21% 37%
Netherlands
Panelists: 98,484
Response Rate: 55-60%
Gender: F 59% M 41%
Age: 8% 13% 14% 18% 47%
Age bands
16-24 / 25-34 / 35-44 / 45-54 / +55
1 2 3
4 5
1
23 4
5
3
USA & [email protected]
Portugal [email protected]
United [email protected]
Brazil [email protected]
Southern [email protected]
Mexico [email protected]
netquest.com