ÖzenRayGeneralCompanyPresentation
2016
ÖzenRayGeneralCompanyPresentation
v Introductionv CompanyProfilev Servicesv Organizationv CooperatedCompaniesv Referencesv Customersv ProcurementSystemv BusinessOpportunitiesv Summaryv Recommendations
CompanyProfileÖzenGroup
•ThecompaniesandfacilitiesofÖzenGroup:v ÖzenRayDemiryoluLtdSti- İzmirv ÖzenYapı– Ankarav ÖzenFinancialAdvisor – Didim/Aydinv ÖzenTechnicalConsultancy– İzmirv ÖzenMedia– İzmirv RayHaber – Railwaywebsiteandmagazine (Turkish)v RaillyNews -Railwaywebsite(English)v Rayİhale – Railwaytenderwebsite(Turkish)v TeleferikHaber– Ropewaynewswebsite(Turkish)v KarayoluHaber– Highwaynews website(Turkish)v DESA *
*Establishmentisunderprogress
CompanyProfileFinancial
•2015Salesv ÖzenRayDemiryoluLtdŞti– 1,3MEURv ÖzenYapı0,7MEURv ÖzenFinancialAdvisor 0,3MEURv ÖzenTechnicalConsultancy0,5MEURv ÖzenMedia0,5MEUR
•2016Targetsv ÖzenRayDemiryoluLtdŞti– 2,1MEURv ÖzenYapı0,8MEURv ÖzenFinancialAdvisor 0,4MEURv ÖzenTechnicalConsultancy0,6MEURv ÖzenMedia0,6MEUR
*excludingDESA0
5
2010 2011 2012 2013 2014 20152016
CompanyProfileFinancialFuture
05
CompanyProfileÖzenRay
v ÖzenRayisamemberofÖzenGroupandestablishedin2015v MainOfficeisinIzmir/Turkeyv BranchOfficesareinAnkaraandAydınv Innovativesolutionsandproductsv Experience&knowledgeindifferentsubfieldsoftherailwaysystems
– RailwayCivilWorks– RailwayElectroMechanicalWorks– RailwayRollingStock
v Cooperationwithforeign&localcompaniesinthemarketv Distributionpartnershipandagencyservices
ServicesGeneral
v RepresentinginnovativeandwellknownforeigncompaniesinTurkeyv Equipmentandmaterialsalestolocalcustomersv Manufacturingoftrackworkandcatenaryequipmentv Rentalservicesforrailwayv ConsultancytocompaniesviaÖzenTechnicalConsultantv ConstructionandinstallationsolutionsviaÖzenYapıv FinancialservicesviaÖzenFinancialAdvisoryv Webdesign,translationandsocialmediaservicesviaÖzenMediaGroup
ServicesKeyItems
v Createandmaintaincustomercontactsv Promoterepresentedcompaniesandtheirproductsv Obtaintechnicalapprovalsbysamples,tests,demos.v Providecontinuousinformationexchangeandreportingv Providerequirementsandprocurementintelligencev Conductmarketresearchandprovideinformationoncompetitionv Followupoffersevaluationandexecutionofcontracts includingbids,
performancebonds,shipments,acceptancesandpaymentsv Provideaftersaleservicesv Arrangeservicesforvisits,meetings,presentations(hotelreservations,
transportation,translation,localizations,officerequirements)v Technicalspecificationanalysisv SpecialInstallationandcalibrationworks
ServicesConsultancy
Weprovidethefollowingservices:vMarketResearchvBusinessStrategiesvMarketReportingvBrandAwarenessvTraining&EventOrganizationsvCo-production&DistributionArrangementsvTerritoryMarketingPlanvFinancingSolutionsvDetailedReportingincludingstrengthsandweaknessesvAssistanceasadviseinofferpreparationsvMaterialandMaintenanceManagementvInvestmentPlanning
Organization2016
GeneralManagement- İZMİR
Quality- İZMİR
Design&Development
Testing
Technical Service
DESA - ANKARA
Secheron
HaslerRail
SAB
ruf
Administration -İZMİR
Secretary
Translation
Finance- AYDIN
Customs
Accounting
Sales&Marketing-İZMİR
AmbergTechnologies
edilon)(sedra
ArthurFlury
Contracting- ANKARA
Installation
Construction
Manufacturing
ReferencesMajorClients2016
Projects:AnkarayLRTSystem– AnkaraBursarayLRTSystem– BursaKayseriTram- Kayseri
Clients:TCDD,Tüvasaş,TülomsaşMunicipalities
RollingStockManufacturers:Durmazlar,Bozankaya,Vako
PrivateCompanies:Siemens,GE,Strabag,PorrBauKolin,Gülermak,YapıMerkeziE+M,Metroray,UZKA,Yapıray
ReferencesAgency/Consultancy/CooperatedCompanies
Distributor /Agencyv ArthurFlury - CH
Consultancyv AmbergTechnologies-CHv edilon)(sedra -NLv stm Engineering - IT
Cooperationv IMSAT- ROv Vako - TRv Durmazlar- TRv Gürmak - TRv UltraTeknoloji- TRv Eser- TRv Koltek – TRv Truvisa - TR
CustomersPortfolio
vStateOwned&GovernmentRelatedRailwayCompanies• TCDD,TÜLOMSAŞ,TÜVASAŞ,TÜDEMSAŞ,VADEMSAŞ• AYGM,Municipalities
vPrivateConstructionCompanies• Gülermak,Kolin,Limak,Çelikler,Alarko,Makyol,YapıMerkezi• Ultra,İÇTAŞ,
vPrivateElektromechanicalCompanies• ABB,Schenider,Siemens,GE• E+M,Metroray,Aykon
vPrivateTrackworkConstructionCompanies• Yapıray,UZKA,Murtezaoğlu
vPrivateRollingStockCompanies• Siemens,Alstom,Bombardier,Skoda• Eurotem,Bozankaya,Durmazlar,CSR-MNG,Vako
ProcurementSystem2016
v INTERNATIONALTENDERSINTURKEY• RollingStockSupply• FIDICProjects(New/Renewals)
v LOCALTENDERSINTURKEY• RollingStockSupply• Tram,LRT,MetroTendersfromAYGM/Municipalities• TCDDTenders
v DIRECTPURCHASES• Salesawardedcompanies• Spareparttenders• Directsupplywithouttendering
BusinessOpportunitiesGeneral
v Geographicallocationandgateofresourcescreateuniquebusinessopportunities.
v 75millionpopulationandincreasingconsumerpurchasingpoweroffersahugedynamicdomesticmarket.
v Competitivelaborratesoffercuttingedgeforindustries.v StrongculturalandhistoricaltiesprovideprivilegedaccesswithTurkic
Republicstodevelopbusiness.v Youngtelecommunicationsnetworkwithlatesttechnologycompetes
withdevelopedcountries.
v Macroeconomicindices:– GDPTurkey $721billion(2016)– ConstructionIndustry %27.3– RailwayInvestments $100billion(2016)
BusinessOpportunitiesTCDD
TCDDRailwayMap
BusinessOpportunitiesTCDD
ConventionalLines+HighSpeedTrainTrackworkNetwork
12.466km ExistingTCDDLines(Renewalswillbeneeded)3.500km +VeryHighSpeedLineConstruction8.500km +HighSpeedLineConstruction1.000km +ConventionalLineConstruction25.466km TotalTCDDLinesuntil2023
*2023TargetofTCDD
Current Planned Value
RenewalofExistinglines 9.000km 10BEUR
NewConventionallines 1.000km 2BEUR
NewHighSpeedLines 12.000km 48BEUR
Total60BEUR
BusinessOpportunitiesTCDD
ROLLINGSTOCK- TCDD
vHighSpeed12setsHST- 90newsets(20foreign,60local%51,20local%100)vLocomotives490DieselLoco,52DieselLocoSet- 3.000newslocos46ShuntingLoco53ElectricLoco,111ElectricLocoSets- 2.000electriclocosvWagons920PassengerWagons(49.850passengers)- 20.000passengerwagons18.873FreightWagons(827.584tons)- 70.000freightwagons
•TCDDRollingStock(2014values)
Description Planned Value
HighSpeedTrain 90pcs 3BEUR
Locomotives 5.000pcs 12BEUR
Wagons 90.000pcs 55BEURTotal60BEUR
BusinessOpportunitiesMunicipalities
Tramway,LRT&MetroMap
BusinessOpportunitiesMunicipalities
Suburban,Tram,LRT,Metro&MonorailLinesExisting Planned
City Tram LRT Metro Tram LRT Metro MonorailAnkara 33 372 11 60Istanbul 181 453 152 789 26İzmir 176 116 4Adana 36 40Antalya 22 22Samsun 17 20Kayseri 44 60Malatya 12 22Kocaeli 12 20Bursa 12 78 60 90 4Eskisehir 23 12Gaziantep 74 20Konya 120 30Mersin 0 42Diyarbakır 0 84
370 282 1013 424 241 985 341665 1684
BusinessOpportunitiesMunicipality
ROLLINGSTOCKSuburban
Description Existing Planned(2yrs)Tram&Monorail 629pcs 1,0BEURLRT 564pcs 1,0BEURMetro 3.039pcs 3,0BEUR
Total5,00BEUR
v 13citieshavesuburbantransportationsystemsv 12citiesareplanningtoaddrailwaytransportationsolutionsv Nearly5BEURrollingstockmanufacturingisrequiredaccordingtoplansofnext2yearsv Monorailandropewaysystemsarealsoplanned
BusinessOpportunitiesAdvantagesofHavingAgentInTurkey
v IntroduceandpromotetheproductstoTurkishcustomersv Conductregularcustomervisitsandarrangemeetingswiththe
customerstoestablishgoodrelationship topresenttheproductsv Createinterestandrequirementfortheproductswhichispromotedv Followupcustomerrequirementsandpurchasesactivelyv Provideinformationoncustomers’procurementmethodsandsystemv Assistanceforpreparationofoffersaccordingtocustomerspecificationsv Coordinatetheproposalandsubmittothecustomerintimev Followupeachstepofevaluationoftheproposalandkeepyou
informed onthedevelopments andprovidetheresultofevaluationv Takeallactivitiesateachstageofcontractandordersimplementationv Actaseyesandearsofyour companyinlocalmarketv Followuptrials,testsanddemosandinformyou about technicaland
commercialrequirementsofcustomers
BusinessOpportunitiesAdvantagesofHavingAgentInTurkey
v RegisteryourProductandobtaintechnicalapproval ofcustomer.v Provideaftersalesservicesv Providecompetitiveinformationonthemarketv Providebasisforcontinuousinformationexchangev Followupallactivitiesandprocessverycloselyregardingbidbonds,
performancebonds,LoC,shipments,deliveriesandpaymentsv Preparebriefingsandpresenttheproductstothecustomers.v Publisharticlesoftheproductsinrailwaynewsanddistributetothe
relatedindividualsandpotentialcustomersv Participateinlocaltendersonbehalfofyour companyv Participateindeliveryinspectionactivelyandfindcompromisesolutions
todisputeswhen/ifitarisesv Provideregularreportsaboutour activitiesrelatedtoyour company.v Informyouinvestmentofourcustomereveryyearv Arrangevisitsormeetingswiththecustomerswhenitisrequested
Summary2016
WHOWEARE?v Weareacompanywith25yearsofrailwayexperiencev Weareverydynamicandflexiblecompanyv OurExpertiseisinthefieldofRepresentation,Consultancy,Production
andConstructionv Wehaveprofessionalsanddedicatedemployees
WHATWEDO?v Weestablishalliancesforprojectsinanethicalandprofessionalwayv Provideworldclassdomainconsultingandrepresentationservicesto
ourclientsandvaluedcustomersv Providequalityservicesinsupplyingequipmentandsystemsaswellas
inmaintenanceandimportingofsystemsandequipment.v Weprovidecompetitiveservices.
Summary2016
v ÖzenRayoffersavarietyofchallenging, interesting&innovativebusinessopportunitiesaswellasasignificantworksthatencouragesteamworkandfosterdiversity.
v Our culture:customerfocused,dynamic,flexible&progressivev ÖzenRaystrivesforexcellenceandcustomersatisfaction• Wearetherightpartnertoguaranteethatonlyyourhighestquality
productsaredeliveredtoourcustomer• Yourdelivery,paymentproblemsofsaletoTurkishmarketareour
challenge• Constantlychangingmarketingconceptsandsalesdemandapartner
thatisinnovative,flexible,andcommittedtothehighestqualitystandards.
Recommendations2016
v Selecttherightcompanywhichisincompliancerequiredconditionsv Arrangeexclusiveagreementtocoveralloftheproductsv Arrangetrainingsfortheclients&customersv ProvidealistofproductslisttobesoldtoTurkishmarketv Organizedemoandtrialsofproductsforbrandawarenessv Conductcustomervisitswheneveritisrequestedv Cooperatewithusfordirectsalestotheclientsv ProvidedemounitandTurkishliteratureofproductsv Providetimelyandsatisfactoryresponsetocustomerrequirementsfor
maintaininggoodandlongrelationshipsv Pursuecooperationpossibilitieswithlocalcompaniesv Delivertherightgoodsintimetoavoidpenaltiesv Provideaftersaleserviceforsecuringfuturesales
Recommendations2016
Thankyou
LeventÖzenÖZENRAYDemiryoluLtd.ŞtiA:Adaletmah.Anadolucad.MegapolTowerKat:8No:41/81 35530Bayraklıİzmir/Türkiye
T:+90(232)7000729F: +90(850)5200729#4M:+90(532)4785797E: [email protected]: www.ozenray.com
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