8/7/2019 Overview Of The Indian Car Market In 2010
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nuary 2011
Evolution of market shares between major car manufacturers in India:2009 - 2010 comparison based on sales volumes
1%1%1%
2%3%
3%12%
13%
26%
38%
Maruti Suzuki
Tata Motors
Hyundai Motor India Ltd.
Mahindra & Mahindra
Ford
Toyota
Honda
Fiat India
Skoda
Volkswagen
0%1%1%1%
3%3%12%
14%
25%
40%
Maruti Suzuki
Tata Motors
Hyundai Motor India Ltd.
Mahindra & Mahindra
Honda
Toyota
Ford
Fiat India
Skoda
Volkswagen
Newcomers have added
fierce competition for hard-
to-gain market shares
0
750000
1500000
2250000
3000000
2009 2010
2009 - 2010
Maruti Suzuki
Tata Motors
Hyundai Motor India Ltd.
Mahindra & MahindraFord
Toyota
Honda
Fiat India
Skoda
Volkswagen
2009 2010
V o l k s w a g e n
accomplishes one of
the best year-on-year
progression in terms
of market shares
Overall distribution is stable, with Tata Motors showing a
satisfactory yearly progression while Maruti Suzuki and
Hyundai Motor India Ltd. show a relative loss of market
shares imputable to aggressive competition from market
entrants.
Growth in sales has been
profitable to almost all actors,
with the notable exception of
Fiat, largely missing its yearly
goal.
Limited market shares are still
efraining new entrants from
ully profiting from overall
sales volume inflation, leaving
argest carmakers take the
ons share.
Distribution of sales volume between major car manufacturers in India:
Overview Of The Indian Car
Market In 2010
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nuary 2011
Monthly car sales breakdown of four largest manufacturers:2009 - 2010 comparison based on monthly sales volumes
0
27500
55000
82500
110000
January 10 April 10 July 10 October 100
2500
5000
7500
0000
January 09 April 09 July 09 October 09
Tata Motors Hyundai Motor India Ltd. Mahindra & Mahindra Maruti Suzuki
While overall positions and market shares havent changed significantly between the four largest manufacturers
on the Indian market, a monthly breakdown reveals interesting shifts in strategies and some missed
opportunities. Although monthly sales have been relatively stables for back runners Hyundai Motor India Ltd.andMahindra & Mahindra, 2009 and 2010 have seen a fierce battle for dominance between Tata Motors
and Maruti Suzuki.
Outstanding monthly performances by Tata Motors on the period January 2009 - January 2010 seemed two
hint too a potential monthly outselling ofMaruti Suzuki. But the potential spur expected from the Nano failed
o come through and Tata Motors closed the year 2010 on an underperformance; leaving room Maruti
Suzukiplenty of room to seize new sales during the summer 2010.
2009 2010
Difficult start for the Tata Nano:
ndian automobile firm Tata Motors hit a roughpatch from mid-2010 on with its new Nano. The
preceding year, the company had selected 1,55
akh customers to be the first recipients of the
car but these failed to take immediate delivery of
he car when it was announced to be ready.
By December 2010 it appeared that Tata
Motors had only managed to deliver 77,000
cars, including second lot and open sales
buyers, since July 2009.
Failure to launch could be explained by poorecords of road safety and incidents which have
smeared the cars reputation. In response the
company offered free upgrades and extended
warranties but consumers remained cautious.
Overview Of The Indian Car
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Fast-paced growth in the luxury car segment spurs competition between carmakers
An old feud is being revived between the two german
eavyweight BMW and Mercedes Benz in India.
While Mercedes has been present for a few years on
he Indian market, BMWs arrival in 2007 spurred new
ompetition.
Mercedes displayed a remarkable response capacity,
putting forward intimidating sales number and a best
ver second quarter with 799 sales between April andune 2010.
However, in 2010, it seemed as if BMW would
ventually outgrow its arch Nemesis, touting record
ales in the month of October 2010 and impressive
verall growth that allowed the company to close the
ales gap with rivaling firm Mercedes.
Perspectives:
Promising growth on the luxury car market:
60%annual growth rate of
the luxury car segment
in India
388units sold in June 2010,
Mercedes best month
753 units sold in October 2010,BMWs best ever month
25%
30%
overall growth rate of the domestic car
market in India on the period 2009 - 2010
and above expected growth rate of thedomestic car market in India for the period
2010 - 20112010
The Indian market appears to be slowdown-proof
2011
Overview Of The Indian Car
Market In 2010
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