Mobile  Engagement      

Political Innovation & Success

Tens  of  millions  of  messages  transmi0ed  during  campaign’s  final  weeks    Over  2.5M  messages  sent  during  single  blast  with  no  latency    10%  of  dona;ons  during  final  campaign  months  submi>ed  via  mobile  messaging    Successfully  added  new  revenue  channel  to  poli=cal  organiza=ons    Major  contributor  of  net  new  supporters    

Outspoken  was  used  during  the  2012  mobile  elec;on  by  Obama  for  America  to  create  the  largest  voter  mobile  engagement  via  Text  in  history  

US Mobile Voter Engagement Platform

Target  &  Ac;vate  •  Geotarget  by  CD  and  state  •  Generate  phone  calls    •  Send  right  message  at  right  =me  

Social  Media    •  Share  on  Facebook  &Twi0er  •  YouTube  •  Force  mul=plier  

Interac;vity    •  Building  a  community  people    •  Asking  for  content/crowdsourcing  •  Submit  MMS  video  and  stories  

Visual  Content  •  Key  to  mo=va=on    •  Send  video  and  rich  imagery  1-­‐1    •  Emo=onal  stories  of  real  people  

Fundraising  •  Easily  integrate  with  your  

fundraising  plaMorm  •  Combine  with  call  to  ac=on  

PlaMorm  •  Most  robust  plaMorm  there  is  to  

deliver  a  mass  mobile  campaign  to  millions  of  people  

We  build  and  provide  the  tools  to  successfully  engage  &  drive  voter  ac7on  

Deliver the Most Impactful Message

Outspoken  offers  the  only  mobile  plaMorm  that  can  deliver  high  quality  video  and  rich  media  content  to  reach  and  engage  cons;tuents  

Plain  Text  Messaging    •  140  Character  limit  •  Include  links  only  

How  You  Want  it  •  Video  •  Images  •  Audio  •  Voice  over  •  Slideshows  •  Click-­‐to-­‐call  

Send  What  You  Want  •  Campaign  ad  •  Statement  from  a  candidate  •  Video  from  a  surrogate    •  Message  from  a  celebrity  •  Compelling  grassroots  story  •  Presenta=ons  

The  Right  Way  •  Unlimited  text  •  Proper  grammar  •  Mul=ple  languages  •  Click-­‐to-­‐social  •  Text-­‐to-­‐vote  

Engage with Hard to Reach Audiences

Mobile  Behavior  •  Hispanic  ci=zens  send  2x  daily  avg.  text  messages    •  20%  More  =me  watching  mobile  video  •  Hispanic  account  for  20%  of  all  mobile  payments  in  the  US  

US  Hispanic  Audience  

*  Hispanic  Ins=tute,  2011;  Nielsen,  2012  .  

Outspoken’s  plaMorm  is  capable  of  engaging  hard  to  reach  audiences  and  target  demographics  more  successfully  than  other  digital  channels  

Text  Reforma  

to  51515  

98%  

15%  16%  

1%  12%  

2%  

Open  Rate   Conversion  Rate  

Outspoken  Social  Email  

Outspoken  vs  Others  

Solicit Content From Loyal Supporters

During  the  2012  elec;on  Outspoken  created  a  campaign  that  let  people  share  powerful  images  of  taking  ac;on  for  something  they  believed  in  

Re-­‐package  Supporter  Content  for  a  Wider  Audience  

Amplify Your Message: Social Sharing

Instead  of  pushing  users  to  a  mobile  web  page,  Outspoken  allows  users  to  share  content  directly  to  Facebook,  Twi>er,  with  one-­‐click  

Can  Embed  Hash  Tags  for    Twi>er  &  Facebook    

Soon  to  add  

Also  support  

Our  plaMorm  allows  you  to  see  incoming  texts  in  a  streaming  fashion  similar  to  a  twi>er  feed,  from  there  you  can  easily  respond  to  their  cons;tuents  in  real-­‐;me  

Engage with Two-way Communication

Outspoken  has  extensive  experience  seamlessly  integra;ng  with  in-­‐house  CRM  systems  (i.e.  Blue  State  Digital),  as  well  as  provides  24x7  US  based  support  

Integration with CRM/3rd Party Platforms

Current  CRM  

Optimize Messaging With A/B Testing

10  

Provide  be>er  engagement  and  loyalty  by  tes;ng  the  effec;veness  of    different  copy  and  content  with  our  easy  to  use  A/B  tes;ng  

1 2 3

Choose  which  campaigns  You  want  to  send  

B  

Choose  %  of  people    to  send  to  

Make  any  addi=onal  changes  to  features  and  send!  

50%  

50%  

A

Advanced Targeting

Text    House  +  ZIP  to  51515  

Local  District  Targe;ng    

Na;onal  Targe;ng  

Target  Voter  Registra;ons  

Target  by  Any  Mobile  Data  Available    

payvia  campaign  management  plaMorm  includes  features  specifically  designed  to  op;mize  targe;ng  for  advocacy  organiza;ons    

Use Rich Data for Targeted Engagement

Carrier  

Handset  Detec=on  

OS  

Dona=ons  

Loca=on  

Interests  

Behavior  

Messaging  

Voter  Registra=on  Dona=on  Frequency  

Outspoken  combines  rich  data  from  messaging,  engagement,  and  handset  detec;on  to  dynamically  iden;fy  voters  in  real  ;me  for  be>er  targe;ng  and  segmenta;on  

Content  Model  

Avg.  Dona=on  Size   Congressional  District  Targe;ng  Outspoken    is  the  only  messaging  provider  that  can  target  by  congressional  district  

Congressional  District  

Track ROI with Our Cloud-Based Platform

Outspoken’s  Campaign  Management  plaMorm  is  best  in  class,  and  allows  for  a  mul=tude  of  real-­‐=me  campaign  set  ups,  execu=ons,  tracking  and  analy=cs  

Vo=ng   Crea=ve  Content  

Mul=ple  Log-­‐ins  Lists/Segmenta=on   Repor=ng  

Unlimited  Video,  Photo,  &  Audio  Storage!  

A/B  Tes=ng  

Full Service Strategy & Support

14  

Outspoken  provides  a  full  in-­‐house  design  and  video  produc;on  team,  as  well  as  a  dedicated  strategy  team  with  experience  execu;ng  successful  mobile  campaigns  

Outspoken  Full  Service  

Research   Strategy   Crea;ve  

Report  

 ROI  Review  Analysis  

Con;nuously  Op;mize  

Crea;ve  Services  •  Mobile  Landing  Pages  •  Graphic  Design  •  Video  Edi=ng  •  Video  Produc=on  

Client  Services  •  Copy  &  Signage  •  Messaging  Strategy  •  Content  Strategy  •  Legal  &  Industry  

Compliance  

Technology  Services  •  Custom  Repor=ng  •  Custom  Integra=ons  •  Web  development  •  Transcoding  services  

Campaign  Services  •  Quarterly  Analysis  •  Campaign  Reviews  •  Op=miza=on  

Appendix  

15  

Appendix  

1

•  #1  Text  Message  Marke;ng  PlaMorm  in  the  US    •  Over  10  years  experience  for  mobile  engagement  and  text  messaging  •  Deliver  2/3  of  all  Picture  &  Video  Messages  from  Brands  to  consumers  in  the  US    •  Outspoken  has  sent  nearly  12  billion  messages  for  top  organiza;ons  and  non-­‐profits  •  Executed  30,000+  campaigns  for  Top  Na;onal  and  Local  organiza;ons  and  non-­‐profits  •  Award  winning  plaMorm:  

Named  Top  Messaging  PlaMorm  

The  Leading  Messaging  Provider  for  Poli;cal  Commi>ees  and  Advocacy  Groups  

Industry Leading Platform

1

Over  1  out  of  6  Americans  get  text  messages  via  Outspoken  each  month  

Entertainment   Financial   Media  QSR  CPG   Retail  

Connecting The World Best Brands

Innovator in Mobile Features & Capabilities

1.   SMS  support  2.   MMS  Support  

•  Video  •  Image  •  Audio  •  Animated  .gif  •  passbook  

3.   Transcoding  services  •  Content  adapta=on  

4.   Text  for  Info  5.   Text  to  Vote  6.   Text  to  Win  7.   Text  for  Coupon  8.   Text  file  processing  9.   Survey/Polling  10.    Loca;on  based  Targe;ng  

•  Area  Code  (U.S.  &  Canada)  •  DMA  (U.S.  &  Canada)  

21.      RSS  feed  integra;on  22.      MRSS  feed  integra;on  23.      APIs  

•  Messaging  •  Lists  •  User/Device  lookup  •  Media  upload  

24.      Client  hierarchy  25.      Two  way  communica;on  pages  26.      Mobile  landing  page  templates  27.      Keyword  aliases  28.      Custom  HELP/STOP  

•  By  short  code  •  By  campaign  

29.      Bitly  integra;on  •  URL  Shortener  •  Analy=cs  

30.      Customer  Service  tools  •  Transac=on  lookup  •  Subscriber  opt  out  tool  •  User  lookup  •  Keyword  lookup  

11.   Device  Based  Targe;ng  •  Carrier  •  Opera=ng  System  

12.        Social  Media  •  Facebook  •  Twi0er  •  Instagram  

13.        Configurable  message  flows    •  Age  verifica=on  flow  •  Reply  Y  flow  •  SMS  no=fica=on  flow  

14.   Campaign  Manager  user  management  

15.   Subscriber/List  management  16.   Content  management  17.   Keyword  management  18.   Ads;tch  19.   Analy;cs/Repor;ng  20.   A/B  Tes;ng  

82%   80%  

65%  

50%  44%   43%  

With  MMS,  SMS  and  video  consump7on  growing  at  a  fast  clip,  a  Mobile  Marke7ng  pla=orm  enabling  organiza7ons  to  leverage  these  fast-­‐growing  trends  is  long  overdue  

Sources: Neislen

Americans Increase Use of SMS & MMS

Thank you!

20