Outernet
Marco VicarioProduct Developer, Technology evangelist, shy Innovator,Thinker, Human , Capgemini consultant
Winning the Zero Moment of Truth – Copyright © 2011 by Google Inc. All rights reserved.
The traditional mental model of marketing
Winning the Zero Moment of Truth – Copyright © 2011 by Google Inc. All rights reserved.
The new mental model of marketing
Winning the Zero Moment of Truth – Copyright © 2011 by Google Inc. All rights reserved.
Gartner's 2011 Hype Cycle Special Report http://bit.ly/qCCOvA
Check-in media
your home page
What your friends are watching
earn badges
Miso has more than300.000 users
Source: http://rww.to/HVSX5Z
your actions
search what you’re doing
check-in
GetGlue has 2.000.000 users…and counting
Source: http://tcrn.ch/xPx24F
100m cumulative check-ins, +800% 2011 350m data-point (likes, reviews, check-ins)
130m people daily reach through Facebook/Twitter
Location Based System
48.000 mobile owners surveyed across 58 countries
Source: TNS http://bit.ly/IidUbr
Are you interested in LBS?
Yes68%
No32%
Source: TNS http://bit.ly/IidUbr
Reason for using LBS
Navigation Finding restaurants
Finding friends nearby
Checking public transport
For a deal or special offer
46%
26%22%
19%
13%
Source: TNS http://bit.ly/IidUbr
Shopping
Gamification
By 2015, 50 percent of companies willembrace gamification
Source: http://bit.ly/dMwY8P
Internet of Things
So What?
Recipe
Listen Be a part of it
Engage Measure
Grazie
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