Out-Of-Boardroo
m Thinking
These are your customers
Some are satisfiedSome are delighted
Some are dissatisfiedSome are fuming
But they understand their problems and needs
At times, they can generate more ideas than an
organization internally can
Invite them to an online community
Connect them with each other
Initiate discussions, set directions, throw pointers
and moderateLet’s get some
ideas on what
new stuff you’d
like.
What about our packaging?
That’s a great response, let’s refine and vote for top ideas.
Encourage and incentivizeIts not just the reward, but, the empowerment, the recognition, and, the
creative involvement that makes them participate
As a result of collective discussion and ideation, most latent needs and most approved ideas will emerge which can
then be quantitatively verified
What do you get?Not that research is useless, just that simple things can be useful too
Collective intelligence and creativity of various customers
Customer feedback and qualitative insights into their unserved needs
Enhanced brand image as your customers feel involved and special
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