6 – 8 October 2015Hannover ▪ Germanybiotechnica.de ▪ labvolution.de
Marketing GuideOur marketing services for exhibitors
2
Start planning for your business success at BIOTECHNICA and LABVOLUTION 2015 now! Our comprehensive service offerings have been designed specifically to help you achieve your aims. The right marketing activities can enhance the quantity and quality of the contacts you make at the show. Gain an overview of the communication activities available for BIOTECHNICA and LABVOLUTION and achieve maximum impact before, during and after the event. The following four pillars are designed to ensure your sustained success.
The four pillars for your success.
Attract potential new customers to your stand – and invite your
guests to BIOTECHNICA and LABVOLUTION free of charge.
Get the business leads you are looking for by consolidating and expanding your customer base. Your visitor profile is something
you can actively influence.
Find and be found. We have developed convenient ways of
making contact with trade visitors before, during and
after the show with a view to building productive business
relationships for the future.
Attract additional visitor traffic to your stand. The professional display environment ensures a high concentration of potential buyers, thus minimizing any wasted coverage.
Get your message across to the industry – and get your name in the media. Our professional press services will bring your products to the attention of the relevant journalists. We’re here to help!
Online Customer Center for exhibitors at www.biotechnica.de and www.labvolution.deDetailed information can be found under the heading “Exhibitor Services”.
The 2015 Marketing Guide shows you how – with handy symbols and information boxes
Online order service at www.obs.messe.deThe 24/7 online ordering service is quick and convenient. However, if you have any technical questions, our OBS Team will be pleased to help: Tel. +49 511 89-37000, E-mail: [email protected]
These services or items are already covered by your stand rental charge or other obligatory charges (e. g. media fee) – so you pay nothing extra.
Further optional services or items, available at extra cost.
The blue boxes indicate the periods during which you can order the respective service (shown as calendar week).
Basic services are free, other options are chargeable.
Marketing services that are particularly popular with exhibitors.
Ordering period:from 1.6.2015 to 6.9.2015
May June July Aug. Sept. Oct. Nov.
Invitation services & tickets
Contact management
Supporting advertising & sponsoring
Press services
3
Our services at a glance.
Invitation services & tickets
Contact management
Supporting advertising & sponsoring
Press services
Media listing 8
Lead management 10
Matchmaking service 11
Outdoor advertising 12
Online advertising 14
Print advertising 16
Sponsoring 18
Media consulting and media presence 20
Facilitating media contacts 22
Tickets and invitation campaigns 4
Exclusive services for your customers 5
Advertising material for your invitations 6
4
Market research has shown that exhibitors who enclose complimentary tickets with their invitations attract over 33% more visitors to their stands than exhibitors who decide not to invite their guests.
Tickets and invitation campaigns
Invitation services & tickets
eTickets
Fachbesucher-Ticket/Complimentary TicketErst nach Registrierung unter www.biotechnica.de/ticketregistrierung gültig.Registration under www.biotechnica.de/ticketregistration required.Öffnungszeiten/Opening hours: 6 – 8 October 2015, 9.00 – 18.00 h
BIOTECHNICA ▪ LABVOLUTION 2015 6 – 8 October 2015 Hannover ▪ Germany
DauerticketFull-Event Ticket TICKET
Printed Tickets
Ideal for low-cost, large-scale invitation mailing campaigns.■ After receiving your order we will send you an Excel list with your
eTicket codes (1 eTicket code per ticket). By clicking on the code your guests can register the tickets online. We will then e-mail the e-tickets so that they can be printed out
■ e-mailings save time and postage costs■ e-tickets now cover the full event and are therefore valid for all BIOTECHNICA
and LABVOLUTION events■ Size: 210 x 297 mm. Personalized imprints are always an option■ Can be ordered as from May; available as from mid-July 2015■ Cost: An unlimited number of tickets is already covered by the marketing fee!
We recommend that the printed version be used for exclusive invitations – either handed over personally or sent by post.■ Your guests must register the tickets online (the registration data is then
available via OBS, see p.10)■ Printed Tickets cover the full event and are therefore valid for all BIOTECHNICA
and LABVOLUTION events■ Size: 189 x 82.5 mm; weight: approx. 2.5 g■ Can be ordered as from May; available as from mid-July 2015;
customized imprints must be ordered by 7. 9. 2015■ Cost: An unlimited number of tickets is already covered by the marketing fee!
Invitation management for eTicket campaigns
Generate more visitor traffic to your stand – and more sales opportunities – with a targeted invitation campaign. We’ll help by assuming responsibility for the compilation and dispatch of e-mail invitations (with the e-ticket code) to your clients and business friends.■ Inclusion of your company logo and up to three of your product innovations■ 3 distribution options: up to 1,000, 5,000 or 10,000 of your contacts■ Mailings professionally created based on the BIOTECHNICA/LABVOLUTION layout■ Languages: German, English, French, Italian, Dutch, Polish, Spanish■ Feedback on mailing distribution■ Cost: from € 350
Cost already
included
in marketing
fee!
Cost already
included
in marketing
fee!
Ordering period: from 4. 5. 2015 to 8.10. 2015
May June July Aug. Sept. Oct. Nov.
Ordering period: from 4. 5. 2015 to 16. 9. 2015
May June July Aug. Sept. Oct. Nov.
Ordering period: from 5. 5. 2015 to 24. 8. 2015
May June July Aug. Sept. Oct. Nov.
5
Complimentary ticketsJette Bösch Tel. +49 511 89-39000 [email protected]
Travel specials and overnight accommodationIncoming serviceTel. +49 511 [email protected]
www.obs.messe.de Service category: Invitation services & tickets
Travel specials and overnight accommodation
Our services enable you to make your customer’s visit to BIOTECHNICA and LABVOLUTION as pleasant and convenient as possible.
Exclusive services for your customers
We have negotiated some very special travel deals for visitors planning to attend BIOTECHNICA and LABVOLUTION 2015. Tell your customers about these deals when you invite them to the show – from rail fares to Hannover starting at € 99 for travel within Germany to special Lufthansa deals on international flights.
More information at www.biotechnica.de/en/special-travel-dealsSuitable accommodation can be booked online at www.hannover.de/hotels
Invitation managementMedia-ServiceTel. +49 511 [email protected]@content.labvolution.de
Ordering period: from 4. 5. 2015 to 8.10. 2015
May June July Aug. Sept. Oct. Nov.
6
Use the invitation card – you can add your own imprint – and enclose a visitor brochure. A large number of trade visitors decide to attend the show on the basis of a personal invitation.
Advertising materials for your invitations
Invitation services & tickets
Einladung/Invitation6. – 8. Oktober 2015Hannover ▪ Germany
biotechnica.de ▪ labvolution.de
03/2015 ▪ Änderungen vorbehalten / Modifications reserved ▪ 150323
BIOTECHNICA Exhibition, Marketplaces, INNOVATION FORUM Halle / Hall 9
LABVOLUTION Exhibition, smartLAB Halle / Hall 9
Conferences Convention Center
Eingang Entrance
Convention Center
Parkplatz (PKW)Parking (Cars)
Bus Stop
Deutsche MesseMessegelände30521 HannoverGermany
Tel. +49 511 89-0Fax +49 511 [email protected]
03/2015 ▪ Änderungen vorbehalten / Modifications reserved ▪ 150323
BIOTECHNICA Exhibition, Marketplaces, INNOVATION FORUM Halle / Hall 9
LABVOLUTION Exhibition, smartLAB Halle / Hall 9
Conferences Convention Center
Eingang Entrance
Convention Center
Parkplatz (PKW)Parking (Cars)
Bus Stop
Deutsche MesseMessegelände30521 HannoverGermany
Tel. +49 511 89-0Fax +49 511 [email protected]
D/GB Printed in G
ermany 3/2015
Deutsche MesseMessegelände30521 HannoverGermany
Tel. +49 511 89-0Fax +49 511 [email protected]
Invitation card
Send invitations to your customers and use the inside for your personalized imprint.■ You can add your own imprint using a copier or (laser) printer■ Same layout for BIOTECHNICA and LABVOLUTION■ Include a visitor brochure or complimentary ticket■ Size: 210 x 100 mm, weight: 8 g■ Languages: German/English■ Free service
biotechnica.de
Visitor Guide
6 – 8 October 2015Hannover ▪ Germany
labvolution.de
Visitor Guide
6 – 8 October 2015Hannover ▪ Germany
Visitor brochure
Send copies of the visitor brochure to your customers. It contains important information about BIOTECHNICA and LABVOLUTION, opening times and admission prices.■ Size: 100 x 210 mm; weight: 17 g; number of pages: 16■ Same layout for BIOTECHNICA and LABVOLUTION■ Languages: German, English■ Can also be downloaded on the Internet as a PDF file – just e-mail the link
to your customers■ Free service
Ordering period: from 4. 5.2015 to 21. 9. 2015
May June July Aug. Sept. Oct. Nov.
Ordering period: from 4. 5.2015 to 21. 9. 2015
May June July Aug. Sept. Oct. Nov.
7
Poster DIN A1
Attract attention to your presentation at BIOTECHNICA and LABVOLUTION – for example, in your conference rooms or on your company notice-boards.■ Format: DIN A1 (594 x 841 mm)■ Language: English■ Free service
Mailing stickers without or with imprint
Maren FrankeTel. +49 511 [email protected]
www.obs.messe.de Service category: Invitation services & tickets
6– 8 October 2015 ▪ Hannover ▪ GermanyWe’ll be there: Hall XX, Stand YY
6– 8 October 2015 ▪ Hannover ▪ GermanyWe’ll be there: Hall XX, Stand YY
6 – 8 October 2015 ▪ Hannover ▪ GermanyWe’ll be there: Hall XX, Stand YY
6 – 8 October 2015 ▪ Hannover ▪ GermanyWe’ll be there: Hall XX, Stand YY
Online banners
The Formula for Success in Business and Research
BIOTECHNICA6 –8 October 2015Hannover ▪ Germany
biotechnica.deOne ticket. Two trade fairs.
Your BIOTECHNICA ticket
also provides access
to LABVOLUTION.
LABVOLUTION
Hannover ▪ Germany
labvolution.de
6 –8 October 2015One ticket. Two trade fairs.
Your LABVOLUTION ticket
also provides access
to BIOTECHNICA.
6 – 8 October 2015 ▪ Hannover ▪ Germanybiotechnica.de ▪ labvolution.de
We’re exhibiting in Hall XX, Stand YY
6 – 8 October 2015
Hannover ▪ Germany
Ordering period: from 4. 5. 2015 to 7. 9.2015
May June July Aug. Sept. Oct. Nov.
Ordering period: from 4. 5.2015 to 21. 9. 2015
May June July Aug. Sept. Oct. Nov.
Ordering period: from 4. 5. 2015 to 5.10. 2015
May June July Aug. Sept. Oct. Nov.
Use the mailing stickers for your day-to-day business mail (same layout for BIOTECHNICA and LABVOLUTION).No imprint:■ Size: 40 x 60 mm■ Free serviceWith imprint “We’re exhibiting in Hall XX, Stand YY”:■ Size: 60 x 40 mm■ Languages: German, English■ Order by: 7. 9. 2015■ Cost: € 48 for 1,000 stickers
Place a banner on your own homepage to publicize your presence at the show.■ Simply register in the OBS using the log-in data you received with your stand
confirmation and go to the service offers under “Invitation services and tickets, banner to download”. Click on the banner generator link that appears there to automatically generate the banners, which can be saved directly as graphics files.
■ In addition, a link to your exhibitor data is generated■ Size: 468 x 60 pixels, 728 x 90 pixels■ Free service
8
It’s only by making your presence felt that you will make your mark. Present your company, its products and services before, during and after BIOTECHNICA and LABVOLUTION 2015.
Media listings
Contact management
Present a comprehensive picture of your company online:■ Brief profile of the company, together with your corporate logo■ Link to your own website■ Names of partner enterprises and affiliates/subsidiaries■ Opportunity to present your corporate videos■ Facility to offer further information in PDF format■ Cost: already included in marketing fee
Company profile
Present your products and services extensively online:■ An unlimited number of product descriptions can be posted in the
Exhibitor Content Management System (ECMS), which your company must manage and update
■ Product pictures and facility to upload PDF files such as brochures or data sheets included
■ Presentation in up to four product groups per product assigned■ Opportunity to show advertising videos of your products■ It’s easy to make a lasting impression by showcasing product launches■ Cost: already included in marketing fee
Product profiles
Cost already
included
in marketing
fee!
Cost already
included
in marketing
fee!
Cost already
included
in marketing
fee!
Get mentioned in the exhibitor and product search functions
Put your company data online, together with key information about your stand and your products and services, and reap the benefits – 365 days a year!■ Online exhibitor/product search facility – at www.biotechnica.de and
www.labvolution.de■ Information can also be accessed via the EBi terminals located throughout the
Exhibition Grounds■ Entry of data in the mobile app■ Your customers and visitors will be guided straight to your stand!■ Cost: already included in marketing fee
Ordering period: all year round
May June July Aug. Sept. Oct. Nov.
Ordering period: all year round
May June July Aug. Sept. Oct. Nov.
Ordering period: all year round
May June July Aug. Sept. Oct. Nov.
9
Media-ServiceTel. +49 511 [email protected]@content.labvolution.de
www.obs.messe.de Service category: Corporate profile (ACMS)
Videos are a very effective form of advertising – a popular and high-impact way to generate sustained interest in your products and solutions among (potential) clients. Now you can post videos free of charge on www.biotechnica.de:■ Video format: Flash (.flv) and mp4■ Size: 416 x 234 px (16:9), max. 60 MB■ Length: max. 5 mins.■ Cost: already included in marketing fee
Exhibitor videos
Cost already
included
in marketing
fee!
Ordering period: all year round
May June July Aug. Sept. Oct. Nov.
10
Thanks to our lead management services you will save time and resources both during and after the show. This means you are free to concentrate fully on the visitors who visit your stand – and we collect and collate the relevant attendee data.
Lead management
Contact management
The lead app AddLeads provides the opportunity for individual lead management via an online portal. Once installed into mobile devices the app can be used during the trade fair to acquire and manage scanned visitor data – i.e. visitor business cards and admission ticket barcodes.■ Efficient generation, quality evaluation and assessment of your business leads■ Extensive and individual (configurable) reports■ Cost: from € 349
Lead management AddLeads
Visitor data
Daily updates on visitor registration will be made available on OBS starting five weeks before the trade fair opens. One week after the show we will make the actual user data available to you.■ Arrange appointments at your stand in advance and get a head start on your
post-show follow-ups■ Excel list available for downloading via the OBS service■ Cost: already included in marketing fee
Visitor dataJette Bösch Tel. +49 511 89-39000 [email protected]
Lead management AddLeadsOreste MallusTel. +49 511 [email protected]
www.obs.messe.de Service category: Start page, following login and contact management
Cost already
included
in marketing
fee!
Ordering period: from 31. 8. 2015
May June July Aug. Sept. Oct. Nov.
Ordering period: from 4. 5. 2015 to 8.10. 2015
May June July Aug. Sept. Oct. Nov.
11
Enter into a dialogue with the right business partners and prospective customers: our matchmaking services generate productive business leads all year round.
Matchmaking services
Simply post your own personal matchmaking profile (free of charge). This ensures that you will be found by the relevant target audiences. Alternatively, you can choose our all-inclusive Match & Meet service, which enables you to actively contact other participants. Our system will generate a list of contacts which match your profile. You can then schedule meetings with potential customers via the online appointments diary.■ Get to know business partners before the trade fair■ Optimum preparation for your participation in BIOTECHNICA and LABVOLUTION■ Establish and manage important business contacts■ Cost: Use for up to 3 weeks after the event: € 300, use for 3 days: € 99
Use our marketing campaigns to target B2B decision-makers and generate leads for your marketing and sales.■ Before the show: Address your target group and invite potential new customers
to your stand■ After the show: Keep your target audience informed – all year round – about the
products and services you have presented at the fair.■ Cost: We will quote on request for your individual needs
Match & Meet
E-mail campaigns and lead generation
E-mail campaigns and lead generationDeutsche Messe InteractiveTel. +49 511 [email protected]
Match & Meet TeamTel. +49 511 89-34550match&[email protected]
www.obs.messe.de Service category: Contact management
Ordering period: from 1.6. 2015 to 8.10. 2015
May June July Aug. Sept. Oct. Nov.
Ordering period: all year round
May June July Aug. Sept. Oct. Nov.
12
With a proven efficacy rate of almost 75%, out-of-home media achieve a greater impact than other forms of advertising. This allows you to focus on your target group(s) and minimize wastage. Extensive media data is available upon request.
Outdoor advertising
Supporting advertising & sponsoring
Advertising towers are an excellent advertising medium and offer a 165 m² display space for your advertising.■ Strategic placement on the Exhibition Grounds and in the entrance areas■ Size: 4.10 m x 4.10 m per side and 9.90 m high■ Cost: € 2,800 media fee per tower, plus production costs
Advertising tower
The perfect solution for product advertising and serial motifs.■ Located on the side panels of Skywalk South, directly in the visitors’ field of vision■ Size: 1.30 m wide x 0.90 m high■ Cost: € 60 media fee per poster, plus production costs
With four sides of advertising space, the advertising columns are distinctive and iconic. They are the ideal medium for image advertising.■ At the entrances OST 3 and NORD 1 and at the taxi stand■ Format: 0.52 m (width) x 2.50 m (height) ■ Costs: € 210 media fee per column, plus production costs
Skywalk posters
Advertising column
Ordering period: from 18.5.2015 to 8.9. 2015
May June July Aug. Sept. Oct. Nov.
Ordering period: from 18.5.2015 to 8.9. 2015
May June July Aug. Sept. Oct. Nov.
Ordering period: from 18.5.2015 to 8.9. 2015
May June July Aug. Sept. Oct. Nov.
13
Sabina Kroll-BehrensTel. +49 511 [email protected]
Sanja SilovicTel. +49 511 [email protected]
Anke RobbersTel. +49 511 [email protected]
www.obs.messe.de Service category: Supporting advertising & sponsoring
These poster-size display panels will grab the attention of passers-by, regardless of where they are looking or going.■ Simultaneous presence at ten different locations■ Size: DIN A0■ Cost: € 550 media fee, plus production costs, for a network of ten three-sided
poster stands
Reach your customers personally using our exclusive promotions! The distribution of flyers or give-aways will help you meet your target groups.■ We will reserve exclusive distribution locations for you in the entrance area and
on the Exhibition Grounds■ Cost: € 1,300 per promotion campaign with 2 promoters
(excluding personnel costs)
Three-sided poster stands
Promotions
Cubes are an unusual advertising medium, balanced on one corner to create a big impact and attract the attention of trade visitors.■ Can be flexibly positioned around the Exhibition Grounds and at entrance areas■ Format: each side 1.00 m x 1.00 m; 1.75 m (height), incl. base■ Costs: € 210 media fee per cube, plus production costs
Advertising cubes
Ordering period: from 18.5.2015 to 8.9. 2015
May June July Aug. Sept. Oct. Nov.
Ordering period: from 18.5.2015 to 8.9. 2015
May June July Aug. Sept. Oct. Nov.
Ordering period: from 18.5.2015 to 21.9.2015
May June July Aug. Sept. Oct. Nov.
14
Our portfolio includes banner advertising (various attractive formats), mobile advertising via the native apps, as well as advertising in the BIOTECHNICA and LABVOLUTION newsletter. The ideal way to stimulate the interest of potential customers worldwide and attract additional visitors to your stand.
Online advertising
Supporting advertising & sponsoring
Located directly above the content, the superbanner is a real eye-catcher. This premium placement is guaranteed to attract the full attention of your target audience.■ Size and file formats: 980 pixels (width) x 90 pixels (height), GIF or FLASH (as ZIP)■ Placement: Home page or site rotation■ Duration of placement: max. 17. 8. – 31.10. 2015■ Costs: Home page € 1,000, site rotation € 600
Superbanner
Eyecatching advertising banner prominently placed on the right, next to the content.■ Size and file formats: 120 pixels (width) x 600 pixels (height), GIF or FLASH (as ZIP)■ Placement: Home page or site rotation■ Duration of placement: max. 17. 8. – 31.10. 2015■ Costs: Home page € 800, site rotation € 500
Small advertising banner ideally placed in content field.■ Size and file format: 234 pixels (width) x 60 pixels (height), GIF or FLASH (as ZIP)■ Placement: home page or site rotation■ Duration of placement: max. 17. 8. – 31. 10. 2015■ Costs: Home page € 500, site rotation € 300
Skyscraper
Half banner
Ordering period: from 1. 3. 2015 to 25.9. 2015
May June July Aug. Sept. Oct. Nov.
Ordering period: from 1. 3. 2015 to 25.9. 2015
May June July Aug. Sept. Oct. Nov.
Ordering period: from 1. 3. 2015 to 25.9. 2015
May June July Aug. Sept. Oct. Nov.
15
Katja AnssarTel. +49 511 [email protected]
www.obs.messe.de Service category: Supporting advertising & sponsoring
Searches in the exhibitor and product directories are a very frequently used application. By sponsoring individual search terms (German and English) you can gain the attention of your specific target groups. Your banner will appear in third position on the hit list.■ Size and file format: 650 pixels (width) x 80 pixels (height), GIF or FLASH (as ZIP)■ Placement: Hit list, 3rd position ■ Duration of placement: max. 17. 8. – 31. 10. 2015■ Cost: € 299
Display of logo in the interactive hall plan in all electronic media (Internet and app).■ Size and file format: 250 pixels (width), uncompressed PNG■ Cost: € 199
Word search marketing
Logo in the interactive hall plan (website and app)
Ordering period: from 1. 3. 2015 to 25.9. 2015
May June July Aug. Sept. Oct. Nov.
Ordering period: from 1. 3. 2015 to 4. 9. 2015
May June July Aug. Sept. Oct. Nov.
16
The exhibitor index is the official printed guide as to who is exhibiting at what stand in what hall. Used widely by visitors and decision-makers, it supersedes the tradeshow catalogue. You can choose between half-page and full-page ads, and standard and custom placements.
Print advertising
Supporting advertising & sponsoring
Advertisements in the list of exhibitors will yield long-term benefits for your business.■ Print edition: 1,500 copies■ Size of exhibitor list: width 120 mm x height 215 mm■ Cost: 1/2 page ad, 4c, € 400
full page ad, 4c, € 600
Adverts in list of exhibitors
The BIOTECHNICA App is a perfect advertising medium immediately before and during the show. Several banners are displayed in rotation. A maximum of 3 banner places can be booked. These run in site rotation and are linked to the standard entry.■ Banner size and file format: 640 pixels (width) x 100 pixels (height),
uncompressed PNG■ Costs: € 2,000 per app and € 3,000 if both apps are booked (Android and iOS)
Banner
On the BIOTECHNICA website those interested can sign up to our e-mail newsletters, which regularly offers interesting news, exciting updates and important information on topics relevant to BIOTECHNICA. ■ Subscribers: approx. 9,000■ Advertisement formats and sizes: on request■ Editions: on request (August – October)■ Costs per advertisement and edition: depending on placement as from € 360
Ads in the visitor newsletter
Ordering period: from 1. 3. 2015 to 28. 8. 2015
May June July Aug. Sept. Oct. Nov.
Ordering period: from 1. 3. 2015 to 28. 8. 2015
May June July Aug. Sept. Oct. Nov.
Ordering period: from 4. 5. 2015 to 7.9. 2015
May June July Aug. Sept. Oct. Nov.
Advertising via native app (iOS/Android) and the visitor newsletter
Special online advertising
17
Draw more attention to your company by using your printed logo prominently and establish a direct link to your website via a QR code.■ Back-up your printed ads with digital interaction■ File formats: JPG, TIF, GIF, EPS■ Cost: single logo insertion € 199
combination package, logo and QR code € 299
Printouts containing useful information about the exhibitors and their products and services are available at the EBi counters (EBi = Electronic Visitor Information System).■ Prominent placement of your brand name = more contacts■ Print run: 6,000 copies; dimensions: 160 x 22 mm■ File formats: EPS, PDF, AI or TIFF; 300 ppi resolution■ Cost: will be quoted on request
Logo and QR code in list of exhibitors
Advertisements in the EBi printouts
The official trade fair newspaper covers both BIOTECHNICA and LABVOLUTION and features reports in German and English on the sectors represented at these events, as well as on the products and solutions offered by the exhibiting companies.■ Published daily from 6 – 8 October 2015■ Print run: 12,000 copies■ Cost: full-page ad, 4 c, € 3,300 per insertion
1/2 page ad, 4 c, € 1,700 per insertion
Advertisement in the trade fair newsletter
www.obs.messe.de Service category: Supporting advertising & sponsoring
Special online advertisingKatja AnssarTel. +49 511 [email protected]
Print advertisingOreste MallusTel. +49 511 [email protected]
Advertisement in the trade fair newsletterMarc PlatthausTel. +49 931 [email protected]
Ordering period: from 4. 5. 2015 to 7.9. 2015
May June July Aug. Sept. Oct. Nov.
Ordering period: from 4. 5. 2015 to 7.9. 2015
May June July Aug. Sept. Oct. Nov.
Ordering period: from 4. 5. 2014 to 28.9. 2015
May June July Aug. Sept. Oct. Nov.
18
Our sponsoring options are an effective and additional way of reaching a bigger audience (apart from the visitors to your stand). This will attract interest across the entire sector.
Sponsoring
Supporting advertising & sponsoring
A program of forums and conferences enables visitors to learn about keynote themes of the relevant business sector. This provides an opportunity for high-calibre discussions on developments and innovations across the whole sector. Various platforms can be used to strengthen your profile in the relevant target group, e. g.:■ Marketplace Bioeconomy■ Marketplace Personalized Medicine Technologies ■ Marketplace Bio IT■ Cost: from € 2,500
Use the 12,000 lanyards that will be distributed to visitors by our friendly hostesses at the entrance for displaying your name, company logo, stand number and the message “Visit us in Hall X at Stand Y”.■ Cost: from € 9,000
BIOTECHNICA Marketplaces
Lanyards for name badges
Your name could be here
Ordering period: from 4. 5. 2015 to 6.9. 2015
May June July Aug. Sept. Oct. Nov.
Ordering period: from 4. 5. 2015 to 16. 8.2015
May June July Aug. Sept. Oct. Nov.
19
A covered walkway ensures that visitors can move between the Convention Center and Hall 9 without being exposed to the weather. This is the ideal place to promote your advertising message and reach visitor potential!■ Cost: from € 3,000
More than 500 guests from the fields of business, science and politics will take part in the opening ceremony of BIOTECHNICA and LABVOLUTION on the evening of 6 October 2015 in the Convention Center (Exhibition Grounds). The presentation of the 2015 EUROPEAN BIOTECHNICA AWARD will be the highlight of the evening. Refreshments will be available after the opening address and the on-stage presentations. Use this high-calibre event for VIPs as an opportunity to meet opinion-leaders and decision-makers in the international biotech sector.■ Cost: from € 6,000
Walkway
BIOTECHNICA/LABVOLUTION Reception
Carola SchaperTel. +49 511 [email protected]
www.obs.messe.de Service category: Supporting advertising & sponsoring
Ordering period: from 4. 5. 2015 to 16. 8.2015
May June July Aug. Sept. Oct. Nov.
Ordering period: from 4. 5. 2015 to 16.9. 2015
May June July Aug. Sept. Oct. Nov.
20
Ask our team of professionals to assist you with the preparation of your media events. Regardless of whether you are planning a press conference at the Exhibition Grounds or are interested in our streaming media services, we will be pleased to help and advise you.
Media consulting and media presence
Press services
We can help you arrange and organize your press conferences, either at your stand or in a conference room in the Convention Center.■ Advice on planning, coordinating and staging your events■ Full details circulated in the press conference schedule and shown in adverts
on monitors in the Convention Center and Press Center■ Free service
We also offer the option of an Internet broadcast – live or on demand.■ Your press conference will reach a larger audience■ Video production featuring your exhibition stand■ Ideal advertising platform■ Cost: on request
Send us information on the new products and services that you will be exhibiting and let us deal with everything else, including:■ Selection of the most interesting new products to be highlighted by our
expert writers■ Presentation in interesting formats for the specialist press and target group
media in Germany and other countries■ Inclusion of video and photo material (please send your YouTube link and/
or material!)■ Publication before the trade fair on www.biotechnica.de and www.labvolution.de■ Free of charge
Press conferences
Streaming media/Video production
Trendspots
Streaming media/Video production and TrendspotsAndrea StaudeTel. +49 511 [email protected]
Press conferencesMelanie OsthausTel. +49 511 [email protected]
Ordering period: from 4. 5. 2015 to 8.10. 2015
May June July Aug. Sept. Oct. Nov.
Ordering period: from 4. 5. 2015 to 28.9. 2015
May June July Aug. Sept. Oct. Nov.
Ordering period: from 4. 5. 2015 to 6.10. 2015
May June July Aug. Sept. Oct. Nov.
www.obs.messe.de Service category: Press services
21
Make current press releases, updates and announcements available to journalists and other interested parties on www.biotechnica.de.■ All information can be downloaded from the website and distributed
by our e-mail service to accredited journalists■ File formats: texts as .doc or .rtf files; images as jpg, gif, png or tiff files,
max. 1.2 MB (2,500 pixels)■ Cost: € 239 (flat rate)
Press info boxes are available for renting at the centrally located Press Center on the Exhibition Grounds.■ Press packs, brochures, USB sticks, CDs and DVDs are all useful sources of
information for journalists■ We recommend that information is provided in German and English■ Cost: € 60 per press info box
Online press info boxes
Press info boxes
www.obs.messe.de Service category: Press services
Press info boxesMelanie OsthausTel. +49 511 [email protected]
Online press info boxesOreste MallusTel. +49 511 [email protected]
Ordering period: from 4. 5. 2015 to 8.10. 2015
May June July Aug. Sept. Oct. Nov.
Ordering period: from 4. 5. 2015 to 8.10. 2015
May June July Aug. Sept. Oct. Nov.
22
Press services
Ask for our detailed listing of international trade journals.■ Names and addresses of news media available in an electronic file format■ Free service
Publish your contact data on the BIOTECHNICA press server■ Year-round targeted contacts generated between your company and
optimal partners■ Simple search function for journalists ■ Free service
Tell the press about your innovative products, new trends and advanced applications.■ Newspapers and business journals, radio and TV■ Send your latest news to important publications by e-mail■ Printed copies can be picked up in the Press Center■ Free service
Media addresses
Exhibitor PR contacts
“Hot Topics” newsletter
“Hot Topics” newsletterAndrea StaudeTel. +49 511 [email protected]
Media addressesMelanie OsthausTel. +49 511 [email protected]
Exhibitor PR contactsClaudia EckardtTel. +49 511 [email protected]
www.obs.messe.de Service category: Press services
Take advantage of the entries in our databases, which are used by journalists for their research, and let us advise you on choosing the right media partner and making the initial contact. Your innovations will then get the publicity they deserve!
Facilitating media contacts
Ordering period: from 4. 5. 2015 to 8.10. 2015
May June July Aug. Sept. Oct. Nov.
Ordering period: from 4. 5. 2015 to 8.10. 2015
May June July Aug. Sept. Oct. Nov.
Ordering period: from 4. 5. 2015 to 6.10. 2015
May June July Aug. Sept. Oct. Nov.
23
ChecklistInvitation services & tickets OBS Service Category Cost My order
eTickets Invitation services & tickets Free
Printed Tickets Invitation services & tickets Free
Invitation management for eTicket campaigns Invitation services & tickets Available at extra charge
Travel specials and overnight accommodation Invitation services & tickets Available at extra charge
Invitation cards Invitation services & tickets Free
Visitor brochure Invitation services & tickets Free
Mailing stickers without imprint Invitation services & tickets Free
Mailing stickers with imprint Invitation services & tickets Available at extra charge
Poster DIN A1 Invitation services & tickets Free
Online banners Invitation services & tickets Free
Contact management OBS Service Category Cost My order
Entry in exhibitor/product search facility Corporate profile (ACMS) Free
Company profile Corporate profile (ACMS) Free
Product profiles Corporate profile (ACMS) Free
Exhibitor videos Corporate profile (ACMS) Free
Visitor data Start page, following login Free
Lead management AddLeads Contact management Available at extra charge
Match & Meet Contact management Available at extra charge
E-mail campaigns and lead generation Contact management Available at extra charge
Supporting advertising & sponsoring OBS Service Category Cost My order
Outdoor advertising Supporting advertising & sponsoring Available at extra charge
Online advertising Supporting advertising & sponsoring Available at extra charge
Print advertising Supporting advertising & sponsoring Available at extra charge
Sponsoring Supporting advertising & sponsoring Available at extra charge
Press services OBS Service Category Cost My order
Consulting on press conferences Press services Free
Streaming media/Video production Press services Available at extra charge
Trendspots Press services Free
Online press info boxes Press services Available at extra charge
Press info boxes Press services Available at extra charge
Exhibitor PR contacts Press services Free
List of media addresses Press services Free
“Hot Topics” newsletter Press services Free
Deutsche MesseMessegelände30521 HannoverGermany
Tel. +49 511 89-0Fax +49 511 [email protected]
Contact details for our local sales partners worldwide are listed atwww.messe.de/salespartner_gb.
Top Related