Download - OTT & Multiscreen • Web Seminar • #3 • The Future of Over the Top Video Services

© 2014 [email protected] www.dusil.com

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Gabriel Dusil Chief Marketing &

Corporate Strategy Officer Visual Unity Global a.s.

www.linkedin.com/in/gabrieldusil

www.dusil.com [email protected]

The Future of Over the Top

Content Services


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Download the Original Video & Presentation - The Future of Over the Top Content Services

View the recorded video presentation, or download the native PowerPoint slides here: • http://dusil.com/

http://dusil.com/


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MPEG2 H.264

4K, 22Mbps

HD, 5.6Mbps

½HD 2.4 Mbps

SD 1.6Mbps

Lowering Operating Costs & Increasing Efficiency

H.265


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SD

3840x2160

1920x1080

1024x576

HD 4K


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H.264 vs. H.265 - Encoding Times

2160

p

1080p 8bit

2160p 8bit

H.2

64

10t 40t H.2

65

2160

p 10

bit

t 4t 8-16t

2160p 10bit

80-160t


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4K Digital Video - Minimizing the Consumer Bottleneck

4K UHD TV Quad Full High Definition (QFHD @ 3840x2160)

Set Top Box Smart TV

Game Console

Internet Router Wired 100BaseT+

CPU capable to decode 4K

WiFi 802.11ac

Up to 18Gbps uncompressed 4K

100Mbps or more

30Mbps or more

HDMI v2.0+

Display Port 1.2+


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Re

cess

ion

Re

cess

ion

Re

cess

ion

Re

cess

ion

Nielsen Media Research's - “Penetration of Media Devices in U.S. Homes” Television Bureau of Advertising - “TV Basics”, Jun ‘12 Visual Unity Research

0%

20%

40%

60%

80%

1980 1984 1988 1992 1996 2000 2004 2008 2012 2016 2020

Ho

use

ho

ld P

enet

rati

on

VCR - TVB CD - Nielsen DVD - Nielsen HD TV - TVB UHD* - Visual Unity*prediction

14 years 9 years 7 years

Audio-Video Adoption in USA Households


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OTT Evolution - Content Discovery

Viewing Stats

Social Media

Buying Behavior

Preference “Your Likes &

Dislikes”

Reviews, News, &

Ads

Collaborate “viewers

liked”

“Friend’s liked”

A Recommendation Engine is not just about Content Suggestions…

It’s about a Meaningful & Personal Engagement


9 Ericsson - TV & Video '11 (Consumer trends, Global, Nov '11)

Most Useful Recommendations

0% 20% 40%

Advice from Friends & Family

Recommendations based on Past

Latest Releases

User Ratings

Friends currently watching...

Other users also watched…

Most Popular Statistics

Expert Recommendations


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OTT is all about Infrastructure


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Time Long Development Cycle • 36 month to develop a robust platform

Money Delivery is Expensive • Build CDN infrastructure

Experience Television & Video • 22 years speaking with broadcasters • Building & managing CDNs • 15 yrs building end-to-end OTT

OTT Barriers to Entry


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Consume Product 4K Video Master

The Future of Content Delivery

Languages

Subtitles Transcode

Thumbnails Screenshots

Metadata – Structural & Contextual

Deleted Scenes

4K Video Master

Trailer Behind the Scenes

Theatrical Alternative, Director’s & Extended

Posters Cover Art

Select

Deliver


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Coms

Video

Music

Gaming

Storage

Productivity

Social Media

OTT Evolution

OTT will bring Digital Video & Entertainment to tomorrow’s Digital Society


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cz.linkedin.com/in/gabrieldusil www.dusil.com [email protected]