Converge Orlando, Inc.
Converge Orlando, Inc. is a non-profit 501 c6 public membership corporation, governed by a Board of Directors, funded through sponsorships and private funds. We cooperate with all other destination marketing agencies in Central Florida
The other major destination like Orlando is Las Vegas—in terms of number of visitors and appeal of the concentration of attractions
Las Vegas CVB has a sizable Diversity Division and budget to attract the LGBT traveler to their destination
What is Converge Orlando?
Converge strategy to produce value for Orlando Attract first-time visitors (put Orlando in consideration)
Extend the stay of current visitors
Actively target conventions, conferences and groups
Focus on amateur athletics & competitions
Converge has a clear strategy
Five percent of all travelers but represent 10% of all tourism expenditures—less impacted by national economic downturns
We believe LGBT visitation can be significantly increased, especially during off-peak seasons
Why was Converge founded?
The market requires authentic and sensitive targeting
Perception of “gay-friendliness” is the most important driver of visitation we can impact
Assurance of personal safety and security is also important
The OutServe Leadership Conference is great example of Converge’s unique contribution
Orlando has a compelling story to tell LGBT visitors
4-month print & online campaign generating 600,000+ impressions
225,000 print circulation
Special targeting of Atlanta, Boston, Chicago, NY metro, Philadelphia, Washington DC, Toronto and drive markets
Milestone One: We have launched the first LGBT travel insert with Visit Orlando
Participate in major LGBT travel trade shows and Pride events
Create major Orlando presence in all gay travel guides
Significantly increase the number of articles and references written about the Orlando gay travel experience
Participate in organizations that promote LGBT travel and tourism
Future plans for Converge Orlando
www.orlandogaytravel.com is reliable, comprehensive, unbiased and non-commercial
Create a distinctive and exciting persona for Orlando
Central Florida’s wonderful hotels, restaurants, attractions and experiences are interpreted for the LGBT traveler
Milestone Two: New Website is officially launched today
Previously hosted in San Francisco, Chicago, Amsterdam, Montreal, Cologne, Sydney, Vancouver, New York, Copenhagen and Antwerp
Know competitors for 2018 include London and Las Vegas
2018 Gay Games
12,000+ Participants
200,000+ Attendees
80+ Countries Represented
10 Days Of Competition
40 Competing Sports
10 Outstanding Events
$150+ million for the local economy
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