Download - Organize Your Social Media Efforts with Editorial Calendars: A Social Media Week Presentation

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Page 1: Organize Your Social Media Efforts with Editorial Calendars: A Social Media Week Presentation

Organize Your Social Media Efforts:

Create an Editorial Calendar

Mary Fletcher Jones@MaryFletchJones

#SMWEdCal

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So, what is it?

• Blog posts

• Twitter updates

• Facebook Pages

• YouTube videos

An editorial calendar is a tool used for planning, scheduling, and managing publication of content across different media

• Podcast episodes

• Email newsletters

• Direct mail campaigns

• Online press releases

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Why do we need it?

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BUT… You can’t plan for everything

• Daily monitoring

• Breaking news and developments

• Crisis response

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Benefits: Why it Pays to Plan

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U.S. Army Example

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Tips: Getting Started

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The Planning Process

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Focus on Goals•Increase sales or donations•Obtain more repeat business•Stand apart from our competitors•Promote our expertise and successes•Launch a new product or service•Persuade people to make a lifestyle change•Win acceptance of a viewpoint•Report developments or innovations•Manage crises or repair reputations•Attract and retain quality employees

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Planning Content for Your Audience

• Informative, relevant, useful, timely

• Original and entertaining/engaging

• The 80/20 formula

• B2C content

• B2B content

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Selecting the right channel

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A planning resource for nonprofits

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Brainstorming content

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Drafting a plan with wall calendars

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An editorial calendarusing Google Calendar

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A basic editorial calendarin Microsoft Word

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Timing is Everything

Frequency Scheduling

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Planning and SchedulingBlog Posts

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Planning and Scheduling Facebook Page Wall Posts

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Planning and SchedulingTwitter Content

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Using HootSuite to Schedule Tweets

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Planning and SchedulingYouTube Content

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For Advanced Users…• Use Google Calendar for group editorial

calendars you can access anywhere

• Customize editorial calendars for different media and channels – blog, Twitter, Facebook

• Create separate editorial calendars for different audiences, programs, or campaigns

Page 24: Organize Your Social Media Efforts with Editorial Calendars: A Social Media Week Presentation

Thank you!

[email protected]


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