Oracle & HP: Uniquely Addressing Business Intelligence Trends
Robert Stackowiak, Oracle Corporation
Wayne Asp, HP
Alan Dechovitz, Procter & Gamble
Session id: 40089
Higher Return on InvestmentThe key motivation for HP & Oracle customers
ROI = Present Value of Benefits - Costs
Increasing ROI for information producers by
– Reducing current costs of analysis for business managers (LOBs) Empower LOBs with tools and applications and automated
analysis rather than manually creating custom reports
– Reducing ongoing costs of analysis for IT Faster and simpler development of analytic applications Centralized management Leverage return from existing investments
Higher Return on InvestmentThe key motivation for HP & Oracle customers
ROI = Present Value of Benefits - Costs
Increasing ROI for information consumers (LOBs) by
– Enabling top-line growth New customers/markets, most profitable customers, … React faster than the competition
– Enabling bottom-line savings Optimize operations, financial management, … Less time gathering data; more time for analysis
Four Key Drivers How HP & Oracle customers achieve higher ROI
“Right Time” insight for business decisions
Enterprise-wide business intelligence
Timely solutions to critical needs
Reduced total cost of ownership (TCO)
“Right Time” InsightDeliver timely business information when needed Only HP & Oracle provide:
– Fully embedded analytics & data mining Faster analysis where data is
– Embedded data movement, near zero latency Open batch & near real-time data feeds
– Single platform for transactions & BI Support of mixed workloads enabling “daily business
intelligence”– Industry-leading server and storage performance and
price/performance for Oracle environments Proven throughput, availability and reliability
Amazon.com Analysis platform for systems & users
DW on HP
Superdome
CampaignServers
AssociatesExtranet
WebServers
Customers
EmailServers
SupplyChain
CustomerService
FulfillmentCenters
Associates
OrdersPipeline
ContentServers
ERPMetrics
Users
Personalization
“ …business value realized in one year was more than 10
times the cost of the data warehouse. ”
“ …business value realized in one year was more than 10
times the cost of the data warehouse. ”
- According to Mark Dunlap of Amazon.com in Winter Corp.’s
“Field Experience with Large Scale Datawarehousing on Oracle”
Enterprise-wide Intelligence
Only HP & Oracle provide– Multi-Terabyte solutions on multiple platforms
Proven scalable choices
– An unbreakable business intelligence platform Secure management of all business users in a
single platform Best service levels for more users & data
WHAT P&G CUSTOMERS WANT Fact based answers, ideas and strategies replace technical
barriers and infrastructure needs
Predictable year on year cost trends
Improving year on year cost trends
More than competitive parity for the investment
And in a few instances
IT capabilities that change the game inside & out
WHAT P&G CONSUMERS WANT
• Information that’s immediately relevant, without sacrificing connectivity to the data I can see
Organized the way I manage my business
The system puts all my data in one place for me
Timely and on time
A tool that is easy to use and connects easily to MS Office
Fast resolution of infrequent problems
An expert response to complex data problems
TRANSACTION SYSTEMS
GLOBAL DATA
CLIENT
COMMON DATA WAREHOUSE
“All the information you need, when where
and how you need it”
BUSINESS PROCESS ALIGNEDCOMMERCIAL REPORTING SYSTEMS
Emerging Vision for Commericial Decision Support
Possible Decision Support Category Structure
GLB POSGLB SHIPMENTS
CUSTOMERMARKET MEASURES
RESEARCH VENDORSINTERNET / INTRANETCMK DATAMARTSCAMPAIGN MGMT SYSTEMS
GLB SHIPMENTSFIRST DEMAND FCSTMARKET MEASURESRESOURCE PLANNING
Portfolio Analysis
Market Tracking
Portfolio Details
Graphing of Key Measures
GBP Initiative: Data Entry
Deployment in the 1980sTimely but Incomplete and Costly
ETLProcessing
Marketing
Finance
Sales
IndependentData Marts OLAP
Engine
MiningEngine
SQLServer
DB2
Oracle Reporting
Fragmented Data & Analysis, Duplicated Effort
Deployment in the 1990sMore Consistent, but TCO & Data Movement Challenges
Data Movement across Platforms, Multi-platform Management
Dependent Data Mart
Enterprise Data Warehouse
Marketing
Finance
Sales
Deployment TodayAnalysis in Database, Single Scalable Platform
Consolidation yields Better TCO, More Timely Results
Optional OracleData Mart
Oracle Enterprise Data Warehouse
Marketing
Finance
Sales
OLAP &SQL Analytics
Data Mining
ETL
Timely Solutions to NeedsRapid deployment growing with business
Only HP & Oracle provide:– Highest level of partner experience
Tighter integration & support by more ISVs and systems integrators
– More pre-built scalable application solutions Deployable to multi-Terabytes as businesses grow
– Technology standards leadership Most open integration choice
Timely Solutions in TelcoRapid deployment growing with business
A large scale solution built by a Systems Integrator partner– Paper to electronic in less than a year– 3NF schema– Data warehouse now in the 10s of Terabytes on Oracle on HP
An existing implementation tuned by Oracle Consulting– A competing vendor positioned for the “right” fix a proprietary
and expensive hardware / software solution– Large data warehouse on Oracle on HP now provides needed
business performance leveraging existing platform
Reduced TCOBenefits grow while costs are minimized Only HP & Oracle provide:
– More cost effective management capabilities and tools Transparent management & resource allocation
Less staffing, better system resource utilization Industry leading HP OpenView optimized for Oracle
environments Improved resource productivity with complete
software and hardware management– More cost effective consolidation solutions
Greatest scalable platform choice More choices for consolidation, migration
– Most committed to openness HP and Oracle are market leaders in Linux and
clustering solutions
Ellis Island Foundation
On-line database of immigration records– 24 million records– 3.5 million images– 120 million hits per month
HP Proliant DL580s, Oracle9i RAC, Red Hat Linux
– 3 TB of storage
“The hardware is gathering dust.
We never have to touch it”
“The hardware is gathering dust.
We never have to touch it”
- According to Sam Daniel, Director of IT at the Ellis Island Foundation
as reported in “Database Trends and Applications”, February 2003
Four TrendsEnabled by HP & Oracle and Fueling the Vision
“Right time” insight for business decisions– Closed loop implementations, automated reactive solutions
Enterprise-wide business intelligence– Growth to tens of Terabytes and 1000s of users
Timely solutions to critical needs– More partners leverage more of the platform
Reduced total cost of ownership (TCO)– Consolidation of platforms, Linux, Grid
Next Steps….
See Your Business in Our Software– Visit the DEMOgrounds
Oracle BI & DW solutions areas Hewlett-Packard platform area
– Visit our web sites http://www.oracle.com & http://otn.oracle.com http://www.hp.com/solutions1/oracle
– See Carly Fiorina, Chairman & CEO, HP Thursday, September 11, 9:45 a.m.
Reminder – please complete the OracleWorld online session survey
Thank you.
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