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TfL open data
Powering London
Phil YoungHead of Online
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Overview•Background•Digital landscape for travel in London •Our open data• License terms•Outcomes•Next steps
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• 30 million journeys daily• Responsible for public transport in
London• Also roads, rivers, assisted travel, taxi
and private hire• We do much more – education,
advertising, research and planning London’s future• Rich in data from our customer usage
of physical and digital services• Over 150 years old and rich in
heritage
Breadth and scale of TfL
4 Our purpose
‘Keep London moving, working and growing and make life in the city better’
Plan ahead to meet the challenges of a growing population
Unlock economic development and growth
Meet the rising expectations of our customers and users
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What our customers want
Understand what we stand for
Excellent reliability
and customer experience
Value for Money Progress & Innovation
Trust
6 Mobility – increasing consumption
81%of Londoners use
a smartphone
42%of Londoners use apps for realtime travel info
83%of Londoners use
TfL website
83%time spent on apps when
using smartphones
7 Mobile now dominates web usageMonthly visits to tfl.gov.uk – desktop, mobile and tablet
Apr-1
4May
-14Jun
-14 Jul-14
Aug-1
4Sep
-14Oct-
14Nov
-14Dec-
14Jan
-15Feb
-15Mar-
15Ap
r-15
May-15
Jun-15 Jul-
15Au
g-15
Sep-15
Oct-15
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
Desktop visitsMobile visitsTablet visits
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Transparency
Reach
Optimal use of transport network
Economic benefit
Innovation
Why open data?
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Transparency strategy 2015Following a public consultation we have established the first TfL transparency strategy. It sets out our intentions in this area.
“By being open and accountable we;
• Enable our customers and stakeholders to hold us to account, contributing to better decision-making and enabling public input into those decisions
• Deliver better value for money
• Engage businesses, non-profit organisations, academics and others to make transport in London better”
10 Transparency strategy – categories of informationOur published information is focused on:
• Our operational performance, including the reliability and safety of public transport and the road network, and data on ticketing
• Progress on delivery of our investment programme which is modernising public transport and roads infrastructure
• Our people, including levels of remuneration and expenses
• Real-time customer information on public transport and roads including open data feeds that can be used by third parties free of charge
• Value for money, including commercial contracts and sponsorships
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Reference data includes;• Stations, stops and
piers locations• Timetables• Future works on Tube,
Roads
Available in the API – over 200 elements including;• Bus arrivals – stream
and API• Tube movements,
departures, status• Cycle hire docking
station status• River boat status and
arrivals• Journey Planner as an
API
Public transport information as open data
12 Open data - Roads
• Casualty, collision and vehicle raw data files• Detailed provisional and final casualty
figures• Quarterly and annual figures for the total
number Killed or Seriously Injured (KSI) casualties
• Top line bus safety data• Detail accident geolocation data• Live roads disruption and planned works
data• Live camera images on 5 second loops
13 Planning and parking data
• Car parking data for 61 Tube stations• Live parking space occupancy at 23
Tube stations• Rich connectivity data for urban
planning and development
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Operational realtime systems and data repositories
Individual system APIs and reference data
Normalised single API
Single Sign On
Responsive web
Native apps
Access layer
How open data works
15 Open data license terms• License modelled on the UK Open Government License with minimal additions
•Developers must register with TfL
• They receive access tokens from our API portal, used to access data
• This allows us to meter and throttle usage should it reach unacceptable levels beyond our thresholds (which are very high)
•Developers give attribution to TfL (powered by TfL) and must not use TfL brand marks or imply they are ‘official’ TfL products
16 Outcomes• Broad range of data users from satnav and mobile app providers to vehicle manufacturers, universities, property developers, local authorities, journalists, students etc
• 462 native mobile smartphone applications available as at October 2015 (up from 362 in October 2014)
• 42% of Londoners using smartphone applications to access realtime travel information on the move (while 83% use our responsive website)
• Londoners feel ‘well served’ by the range of services available
• Developer engagement is driving up data quality
17 Outcomes - financial
• Deloitte study estimated £15m-£58m per annum benefits from customer time saved in apps powered by TfL open data
• Usage has since doubled – bringing the estimate to £30m-£116m per annum.
• Significant investment in app development firms has attracted hundred of millions of pounds in technology investment in London and elsewhere off the back of our data
• Over 1,000 jobs estimated to be enabled by our open data ecosystem
• Around 175,000 people are now employed in the digital technology industry in London, in 45,000 companies with £30bn annual turnover
18 Partnerships• Customers spend much of their time on the ecosystems of large
technology companies – Apple, Google, Amazon, Microsoft, Twitter, Facebook etc. We need to maximise what we can get out of these platforms through rich and deep partnerships
• We are moving to a balanced use of channels – Paid, Earned, Shared and Owned
• Transport app developers have part of the answer too – we need to work much more closely with them on shared activities to benefit customers and the city
• We use partnerships to extend reach and gain access to data at low cost
OUT OF HOME MARKETING ONLINE
Using data as an asset
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Thank you
Phil YoungHead of Online
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