Th O l M k ti T l The Only Marketing Tools You Need for 2012You Need for 2012
withwith
Ilise Benun@MMT lb@MMToolbox
We help creativeWe help creativeprofessionals get serious
about business.
#Mktgpeptalk
Ilise Benun• Fired in ‘88
• Tried to help my friends.
• Had a lot of chutzpah.
• Made lots of mistakes.
d l f h• Tried to learn from them.
• Eventually found creative professionalsprofessionals
Now
• Full-time mentor
• Many, many speaking gigs
• Author of 7 books
Have you read this?
www.marketing-pricing-guide.com
T dTodayWelcome to 1500+!Welcome to 1500+!
A few key toolsA i kli f A sprinkling of resources
4 simple plans4 p pAfterward:
Email follow up + CF blogEmail follow up + CF blog
#Mktgpeptalk
What do you want for your business in 2012?your business in 2012?
Clients who
Larger projects
Clients who value your
servicesLarger projects
(for more $)
Clients with more ongoing workg g
More higher-quality clients who More, higher-quality clients who value your services and bring you bi d l j t ?bigger and more regular projects?
#Mktgpeptalk
1. Habit
M k h bit f
b
Make a habit of consistent marketing
to keep your pipeline full.
Carve out 1 hour/day.
2. Focus
Focus on a viable target Focus on a viable target market and position
lf “ t” yourself as an “expert” within that market.
3. Interact
Dedicate as much time to
3
interacting with prospects as you do to making your y g yown marketing materials
“perfect ”perfect.
Target market
The Marketing Machine marketMachine
ToolsTools
Higher EducationVertical g(private)
EnergyMarkets
Energy
Roofing Hospitals
Healthcare Industry
Hi h T h
p
Healthcare High Tech
Non profits
technology
Non profits(which ones?)
Executive Marketing
Qualify the prospects
directors of small theatres
Marketing Directors for H lth Healthcare technology
PR firms who work in the
beauty/fashion companies
beauty/fashion industry but don’t have in
h tihouse creativeCreative professionals
who were a tad complacent ‘til 2009 p 9
and now need to have a plan.
In house departments?
O li N kiOnline Networking
1. Build your profile2 Participate in groups2. Participate in groups3. Build your network
Y P fil Your Profile on
Top features
Title
Resource
1457 Is more better?
SummarySpeak to your prospects.
Recommendations:More is better!
Give to get!
A Y P fil Apps on Your Profile on
Top apps
LinkedIn Apps
http://learn.linkedin.com/apps/
LinkedIn Behance App
htt // li k di /i /k d ll idlhttp://www.linkedin.com/in/kendallridley
LinkedIn Twitter App
Twitter on LI
P i i i i G Participating in Groups on
Find Groups Through Your Connections
Searching for Groups
Join this group?
Referral source groups
Initiate discussions; share info
photo by Terrence McNally
Monitor discussions
photo by Terrence McNally
B ildi Y N k Building Your Network on
Who you have access to
Connect with people you know and don’t know!
Invite a fellow group member to connect
Personalize the message
Content StrategyContent Strategy(Writing and speaking)(Writing and speaking)
Quality content will bring you quality clients
IFyou turn your ideas into
“content” and distribute them.
Content/Thought Leadership tools
1. Start with writing (a newsletter).2. Add a blog.3. Repurpose for trade outlets.4 12 ti l b k4. 12 articles = an ebook.5. Publish as a “physical” book.6 Turn into a talk or presentation6. Turn into a talk or presentation.7. Find places to present (in person,
online/webcast)./8. Create a panel of your clients.
More: Feb 1 2012 RGD webinarMore: Feb 1, 2012 RGD webinarOn Marketing-Mentor.com “speaking” page
Guest blogging
www.CreativeFreelancerBlog.com
Guest on a webinar
www.nonprofitmarketingguide.com
Marketing-Smart Web site
A Website that Works by Mark O’Brien of Ne fangled comNewfangled.com
http://www.mydesignshop.com/product/marketing-smart-websites
4 Simple Plans4 p
Beginner Online Plan
Email marketingmarketing
Networking viaLinkedIn
Marketing-smart Website
Online Course: Developing A Successful Online Marketing Plan
Starts January 16, 2012y ,AndFebruary 6, 2012Where: online!Where: online!4 lessons in 8 weeks.25 spots
www.howdesignuniversity.com
Beginner Local Plan
Email marketingmarketing
Networking In Person + LinkedIn
Marketing-smart Website
Advanced Online Plan
Blog/Twitter
Marketing-smart Website
Email marketing
Networking via LinkedIn
Thought Leadership Plan
Email marketing
Content Content Strategy/ BlogTwitter
LinkedIn: Own group + Discussions +Marketing-smart Website Discussions +Polls and more
g
Marketing Plan Bundle:
- Start Anytime printed journal (206 pages)
- Interactive pdf- Digital file that pops
into your electronic into your electronic calendar
- How-to guide (18-How to guide (18pages)
- Beginner and Advanced versions
Watch for 10% coupon forwww.MyDesignShop.com
Recap
1 Choose your market
p
1. Choose your market.2. Choose your plan.
i3. Carve out time.4. Make it a habit.5. Use available resources.6. Accountability?6. Accountability?
Do this for yourself and no one elseand no one else.
ResourcesResources
I can't depend on business coming to me.
I have to be a go-getter and
go get it.
Martha Retallick of Western Sky of Western Sky Communications
Listen here: http://marketingmentor libsyn com/http://marketingmentor.libsyn.com/
To Do: S lSet goals
http://www.marketing-mentor.com/pdf/worksheet_set_your_goals.pdf
Free session
Free tips
k i iwww.marketing-mentortips.com
J June 21-22, 2012In Boston MA
Early bird deadline: Mar 30
www CreativeFreelancerConference comwww.CreativeFreelancerConference.com
The latest… il bl available
as an ebook
www.creativeguidetomoney.com
www.marketing-mentor.com and click on “books”www.marketing mentor.com and click on books
That’s it Questions?That s it. Questions?
Email: ilise@marketing-mentor com
Contact meEmail: [email protected]
Phone: (201) 653-0783
Online Store:Online Store:www.marketing-mentor-toolbox.com
Blogs: gwww.marketingmixblog.com
www.creativefreelancerblog.com
dPodcasts: http://marketingmentor.libsyn.com/
Twitter: Twitter: http://twitter.com/MMToolbox or @MMToolbox
Facebook: http://www facebook com/pages/Marketing-Facebook: http://www.facebook.com/pages/MarketingMentor/178441188839486