Enabling the Zettabyte Era
Digital Video ApplicationsBy Jim Kaskade
March, 2011Confidential
Annual global IP traffic
will exceed three-quarters of a
zettabyte (767 exabytes)
by 2014
Note:
Exabyte = 1,000 petabytes
= 1million terabytes
= 1billion gigabytes
Internet Traffic (per month)
Consumer 87% / Business 13%
Internet Video (% of Consumer)
57% Consumer Traffic = Internet Video
Video Driving Infrastructure
The sum of all forms of video (TV, video on demand, Internet, and P2P) will exceed 91% of global consumer traffic by 2014.
Advanced Internet video (3D and HD) will increase 23-fold between 2009 and 2014. By 2014, 3D and HD Internet video will comprise 46% of consumer Internet video traffic.
Premium Video Dominates
Long Form = Premium Studio Content
Static Content vs. Live
Static : Live = 90 : 10
Internet Streaming
CDS IS Manager (CDE 205)
Internet Streamer (CDE250-2S6)
Service Router (CDE220-2G2)
Content Acquirer (CDE250-2G2)
2 Quad Core Intel Xeon (Westmere) CPUs @ 2.4GHz
TV Streaming
TV Streaming
CDS TV Manager (CDE 110)
Content Library Vault (CDE420)
Content Cache (CDE250-2G3)
TV Streamer (CDE250-2S6)
Integrated Streamer Vault (CDE220-2D1)
Video Navigator (CDE 110)
NewStorag
e
NewStorag
e
A New Video Content Vault?
Seamicro SM10000 OEM
512 1.6 GHz Intel Atom CPUs
64 Ethernet switch interfaces
Server management
Application Load Balancing
Multi-petabytes storage with latest in compression tech
25% of the Power and Space (compared to best-in-class servers)
What if You Could…
Reduce Streaming Costs
Reduce Vault Storage
Reduce Delivery Time
…By 1000X
Ecosystem Players
Studio
Create Produce
MSO Provider
OTT Provider
Ecosystem Disruption
Studio
Create Produce
Ecosystem Economics
Comcast Video = $19B / year
Ecosystem Economics
Six Out Of 10 Digital Movies Are Streamed via NetflixNPD, March 2011
ManyData Intensive
Applications
Where is Next-gen Storage?
StorageDevice
StorageSubsystem
StorageSolution
StorageService
Market Valuations Around Storage
Thank You!Enabling the Zettabyte Era
31B Videos Viewed / Mth
Typical Content Engine
2 Quad Core Intel Xeon (Westmere) CPUs @ 2.4GHz
4 Onboard Gigabit Ethernet NIC (see Table 1-6 for NIC information for the various CDE250 models)
2 x Dual 10GE NIC ports in slot 2, and 10GE Ports support Copper and Fiber SFP Media Modules
2 Hot-swappable power supplies
1 x 8-GB CF + IDE adapter physically attached as IDE primary master
3 external SAS disk controllers located into slots 1, 3 and 4.
1 internal MegaRAID SAS disk controller located in slot 5.
SSD drives mounted internally
CDE 250
VOD Implementation
Video History
Video History
90min DVD
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