Online Press Releases & Newsrooms
INTERVIEWS GONE BAD…
Get the interview you want!
Vaccines Gave my Grandson Autism
NY Times “oops!”
Rupert Murdoch
Anticipate the story the reporter may want, and come up with an effective message. Don’t just say, “…I don’t really want to talk about it ...”
ONLINE PRESS RELEASEHeadline: About 55 – 120 Characters Headline and lead are the most important parts of the release. If someone clicks on your page and
they’re only going to read one thing, this is it. Hit your key point in the headline and support it with must-know facts in a sub-head.
Sharing Options: You want readers to quickly and easily share and engage with your content on their various social
channels. Keep sharing buttons close to the top of the page!
Multimedia: Video Photos Infographs Audio Links throughout
Varying Viewpoints: OK to have multiple viewpoints of the same release Quotes from two ends of spectrum from your spokespeople
PRESS RELEASE WRITINGMust be newsworthy So What? Who Cares?
Identify your target media Print, radio, TV, Internet
Write the press release3rd person Strong headline and lead Paragraphs have 1-3 sentences Single spaced Answer the “who, what, when, where, why & how”
Multi-media
ANATOMY OF AN ONLINE PRESS RELEASE
ANATOMY OF AN ONLINE MEDIA CENTER
Online Media Center
Online Newsroom
Online Press Center
Social Media Newsroom
STANDARD FEATURESWhat is our job as the PR practitioner?
Press Releases
Clear Contact Information
Company Background Info
Executive bios/Leadership team
Media Coverage
Products
Fact Sheets
SME- Subject matter experts- interviews
Search bar – make it easy to find information
Downloadable Items Photos, videos, audio, etc…
TODAY’S NEWSROOM
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