Current Trends in Online Healthcare
Marketing
FSC Interactive
• Online and Interactive Marketing Agency
• Specialize in Social Media Strategy, Paid Search Campaigns and SEO
• 7 years experience working with local businesses
Tiffany Starnes
• Vice President of FSC Interactive
• PR professional turned online strategist
• NOLA native with tours on both coasts
The State of Online Healthcare
“The primary reason hospital administrators conduct online
research is to limit the number of vendors... We cannot deal with all 50 of them, and try to pick the top
three or four.”
As hospital administrators begin to narrow their list of possible vendors
82%Look at online product reviews and
comparisons.
Google & CEB’s Marketing Leadership Council, B2B Digital Evolution, February 2013
Your client is online
Your end customer is online
How can you reach them?
Search: Paid & Organic Social Media Mobile E-mail
Paid Search
AdWords Bid for keywords. Target
geographically. Only pay for
clicks. Track &
Optimize.
73% of Boomers have
clicked on a sponsored link
Paid Search
Organic Search
Links Check your listings
on Yahoo, Bing and Google. Claim them and make sure they are 100% complete.
Seek additional directory listings.
Encourage reviews!
Organic Search
Content is king! Create unique relevant
content regularly. Consider a blog. Use keywords in your
copy to increase your chance of ranking for that term.
Pay attention to your website structure and headings
54% Of boomers/seniors watch
online video
Social Media
After watching a video,
79% Of hospital administrators continue on to the
manufacturer’s website for more information,
63% talk to others about the information. http://www.thinkwithgoogle.com/articles/how-hospital-administrators-
research-online.html
Social Media
Video Demonstrate
product. Provide Client
testimonials. Answer frequently
asked questions. Tag videos with
relevant keywords. Keep it short.
Source: Ipsos MediaCT 2013 Boomers/Seniors Research Study, Base: Social Networking Users Q11: Which of the following social networking sites (like Facebook, Google+, MySpace, etc) do you use or are you currently a member of?
Social Media
http://www.symplur.com/healthcare-hashtags/
Social Media
Twitter Search for Lists of
healthcare influencers.
Participate in Twitter chats.
Follow relevant hashtags.
Be present.
Social Media
Facebook Create a robust
Facebook presence with branded cover photo and logo.
Post regularly. Tag relevant
companies, organizations or partners.
Highlight the personal side of your business. Source: Ipsos MediaCT 2013 Boomers/Seniors Research Study, Base: Social Networking Users Q11: Which of the following
social networking sites (like Facebook, Google+, MySpace, etc) do you use or are you currently a member of?
Think Mobile
Mobile Develop a responsive
website. Consider the
customer journey and where to best reach your audience.
Use Google Analytics to track where web traffic is coming from.
http://blogs.position2.com/b2b-email-marketing-2013-statistics-infographic
Be there. Be informed.
Questions?
Tiffany StarnesVice [email protected]. fscinteractive.com
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