Download - Online Advertising Basics

#GirlScouts100 @leighgeorge

SOS

Savvy Online Selling


#GirlScouts100 @leighgeorge ©R2integrated 2011

HAS THIS EVER HAPPENED TO YOU?

SOS!


Today we’ll explore:

What’s up with all these online ads and why can’t you escape them?!

How do these ads work? How can you control your online experience?

How could you develop a strategy for using online ads to promote the Girl Scouts?

©R2integrated 2011 #GirlScouts100 @leighgeorge


From search to sale


SEARCH ENGINE MARKETING

#GirlScouts100 @leighgeorge#GirlScouts100 @leighgeorge

#GirlScouts100 @leighgeorge#GirlScouts100 @leighgeorge ©R2integrated 2011

TRADITIONAL ADS VS TARGETING


PANDORA


ADS BASED ON INTERESTS


ADS BASED ON CONTENT


ADS BASED ON FRIEND ACTIVITY



TARGETING VS RETARGETING

©R2integrated 2011


Cute flats

©R2integrated 2011

RETARGETING


RETARGETING


WHAT ARE COOKIES?

NOT THESE COOKIES!


RETARGETING


RETARGETING



RETARGETING

75% of online shoppers abandon their cart, but spend

55% more when brands are able to convince them to return.


RETARGETING PROS


Convenience


RETARGETING PROS

Get noticed!



RETARGETING CONS


It’s creepy!


RETARGETING CONS


RETARGETING CONS

Can be embarrassing…


1. Clear browsing data

2. Opt out when you see these ads

HOW YOU CAN CONTROL YOUR ONLINE EXPERIENCE


Control who can track you


HOW YOU CAN CONTROL YOUR ONLINE EXPERIENCE


Use online advertising to promote the Girl Scouts



PROMOTING THE GIRL SCOUTS

Audience



Message




Action




Sites to target




An online advertising plan for the Girl Scouts

Audience

Message



Action

Sites to target


Now it’s your turn!


Thank you!

@[email protected]


Image Credits:

Magnifing glass: http://tutorialblog.org/magnified/magnifying-glass.jpgTennis icon:http://www.stockphotopro.com/photo_of/tennis/059202NEC/tennis_racket__icon__ball_Hello Kitty: http://writinglikeiampopular.blogspot.com/2011/05/icons.htmlHeadphones: http://www.psdgraphics.com/icons/psd-headphones-icon/TV: http://www.mactalk.com.au/content/mac-app-review-iflicks-1326/Cookie: The Girl ScoutsKeyboard: http://www.realityuncovered.net/blog/2011/07/big-brother-is-watching-you/Shopping cart: http://themeanestmom.blogspot.com/2010/09/shopping-carts.htmlGet noticed: http://www.mergersandinquisitions.com/noticed-when-networking/Computer keys: http://randomthoughtsonlifeblog.com/2011/02/28/be-in-control-of-your-actions/Spread the word: http://northvillefundraiser.com/spread-the-word/Target market: http://www.allfacebook.com/facebook-advertising-laws-2-2010-06What’s your message: http://www.marketcompr.com/URL: http://www.masterjrock.com/php-url-routing-class.htmlCall to action buttons: http://www.backlinkintelligence.com/happening-now/increase-bookmarks-referring-url-call-action/Audience: http://www.pulseresearch.com/tar.htmlMessage: http://www.iconspedia.com/icon/android-messages-16-38.htmlArrow: http://www.veryicon.com/icons/system/arrow/arrow-yellow-04.htmlSites to target: http://www.mset.org.my/index.php?q=content/useful-linksSpotlight: http://www.goodmorning.se/design-our-stage.html

http://tutorialblog.org/magnified/magnifying-glass.jpg




http://www.stockphotopro.com/photo_of/tennis/059202NEC/tennis_racket__icon__ball_



http://writinglikeiampopular.blogspot.com/2011/05/icons.html

http://writinglikeiampopular.blogspot.com/2011/05/icons.html

http://www.psdgraphics.com/icons/psd-headphones-icon/

http://www.psdgraphics.com/icons/psd-headphones-icon/

http://www.realityuncovered.net/blog/2011/07/big-brother-is-watching-you/

http://www.realityuncovered.net/blog/2011/07/big-brother-is-watching-you/

http://randomthoughtsonlifeblog.com/2011/02/28/be-in-control-of-your-actions/



http://northvillefundraiser.com/spread-the-word/

http://northvillefundraiser.com/spread-the-word/

http://www.allfacebook.com/facebook-advertising-laws-2-2010-06

http://www.allfacebook.com/facebook-advertising-laws-2-2010-06

http://www.marketcompr.com/

http://www.marketcompr.com/

http://www.masterjrock.com/php-url-routing-class.html



http://www.backlinkintelligence.com/happening-now/increase-bookmarks-referring-url-call-action/








http://www.pulseresearch.com/tar.html

http://www.pulseresearch.com/tar.html