Brand Standards
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This is a guide to the basic elements that make up OneTouchPoint. Have a read, it will help you get to know us better.
04 Our Logo
06 Do’s and Don’ts
08 Our typefaces
12 Our colors
14 A final thought
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Our logo is a very valuable asset. We must treat it nicely. Never abuse our logo, it doesn’t have arms so it can’t fight back.
01 Primary Logo
This logo is to be used for all printed collateral including printed
publications, advertising, billboards, posters, flyers and product
packaging. This logo should also be used for all screen work, including
websites, banners and presentations.
02 Secondary Horizontal Logo
This logo is to be used in place of the primary logo when the space
does not allow for a square logo format.
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Do’s and Don’ts. You wouldn’t wear one red sock and one orange sock. Take a moment to think about how you apply the OneTouchPoint logo.
01 Space around the logo
Always leave the logo some space
to breathe. Use white, neutral or
our dark red back ground.
02 If the unavoidable happens...
If it’s unavoidable to sit the
OneTouchPoint logo on a color
(we prefer OneTouchPoint Dark
red or white) or a photo, use the
negative logo.
Here are some examples of what we think is appropriate and what’s not.
03 Red alert!
Do not sit the logo on unattractive
colors, we like the rainbow, but not
that much.
04 Not cool
Do not use the negative logo on
backgrounds that are too light or
cluttered.
05 Not right
Do not rotate the logo.
06 Not Outstanding
Do not add embellishments like
drop-shadows, embossing etc. to
the logo.
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Our Typefaces. Print.
Adobe Caslon Pro This font should be used for all OneTouchPoint headlines.
Use Adobe Caslon Pro whenever possible.
AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz(.,:;?!$&@*) 0123456789
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The Helvetica Neue Font Family
Helvetica Neue Light should be used for all body type on
all OneTouchPoint materials. Helvetica Neue Medium is a
good choice for calling out important information in printed
documents.
AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz(.,:;?!$&@*) 0123456789
AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz(.,:;?!$&@*) 0123456789
Helvetica Neue Light Helvetica Neue Medium
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Our Typefaces. Online.
Georgia
Headlines (20-30px)
HEX #FC9200
AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz(.,:;?!$&@*) 0123456789
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AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz(.,:;?!$&@*) 0123456789
AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz(.,:;?!$&@*) 0123456789
ArialBody Copy (12px)
HEX #636363
Arial BoldSubheads (14p-16x)
HEX #FC9200
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Our colors are what give us our personality. We’re bright, bold, colorful and confident.They’re simple, loud and clear.
Dark RedPantone 1807 C
CMYK 0/100/100/30
RGB 177/17/22
HEX #B80007
GoldPantone 138 C
CMYK 0/43/100/0
RGB 177/17/22
HEX #FC9200
Gray TextPantone 424 C
CMYK 0/0/0/60
RGB 177/17/22
HEX #636363
These are our primary colors for text and headers.
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RedPantone 1797 C
CMYK 15/100/100/0
RGB 210/35/42
HEX #F50002
GoldPantone 138 C
CMYK 0/43/100/0
RGB 249/160/27
HEX #FC9200
GreenPantone 568 C
CMYK 85/23/65/20
RGB 0/124/102
HEX #14A346
These colors appear in the four arrows in our logo.
PeriwinklePantone 745 C
CMYK 50/25/0/60
RGB 125/167/217
HEX #80BDFF
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A final thought.
If you’re ever in doubt, just refer back to this document. We don’t ask
for much, just a little love an respect for our brand.
We think it’s a pretty flexible system that allows for creativity, so give it
your best shot.
And make us proud.
A different view. The OneTouchPoint Brand Standards Guide can be found online.
Please visit www.1touchpoint.com/Brand Standards
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