Advertising with happy-ends
Once upon a time
… there was a creative director in New York that needed some change. In the fall of 1993, he walked away from a big salary at his latest big agency job to do what he knew had to be done: start an agency that could answer the
rapidly changing needs of his clients and consumers. The man was Paul Cappelli. The
agency was The Ad Store.
After a few years
… The Ad Store developed in an international advertising agency network focused on solving problems, connecting people with brands and creating strong impressions. 13 more offices were launched on 3 continents. One of them is in Bucharest, Romania, and we are proud to represent it for 9 years now.
Making magic happen
… is our job. At The Ad Store we all are a little bit of wizards, anticipating things, creating paths, making shows and bringing your brand into the limelight. We are a little bit of story tellers, too, integrating
your brand in your clients’ life, defining milestones, popping up surprise elements and leading your
brand to great accomplishments.
Our Voodoo
… is powerful and sharp: Disrupt: Break through the clutter. Be different. Be smart. Get noticed.
Engage: Get people thinking. Get people talking. Get people interested. Convert: Win them over. Create a following. Start a community!
Creating heroes
… is our mission. We give your brand that voice and that face for which people fall for. We cultivate strong bonds, both emotional and rational, with your clients,
by speaking their language and continuing the storyline. We engage your brand and your clients in an extraordinary adventure. In the end, we create
memorable experiences.
Our talents are…
Strategy. Some of the key aspects of our work are relevance, consistency and planning. Your business can't run without your clients. That's why you need to know when to talk with them, what messages to
send, how to make them react and where to place your communication. Let us know you, do our research and come up with the best strategy for your brand.
Creative & DTP. We believe in the power of a good mix between images and words. That is why we use
our imagination and we create memorable, engaging and spreadable advertisements. Results come from big ideas and big ideas come from experience maybe, brilliant minds or occurrences. We explore them all
and deliver you not just visuals, but great stories.
BTL & Promotions. When you need to reach and to impress your target audience, some innovative, spicy actions are required. From cappuccino effects to sophisticated events and interesting promotions, we
deliver you the creative idea, we develop the activation mechanism or the scenario, we manage the partner or the sponsorships, we find you endorsers and we are there for you all the steps of the way.
Branding. We like to create corporate identities and to build brands. Unity, perspective, strong individuality
or resonance are important valences that we consider in the process. Brands should speak their personality through every element: naming, logo, slogan, business card, website, package, information or
commercial material.
Some fairy-tales to
remember
Company: Nycomed Brand: Multi-Sanostol Deliverable: Brochure
Company: Nycomed Brand: Multi-Sanosvit Deliverable: Brochure
Company: GlaxoSmithKline
Brand: Eurovita S Deliverable: Poster
Company: GlaxoSmithKline
Brand: Ascovit Deliverable: Ad print
Company: GlaxoSmithKline
Brand: Calmogen Deliverable: Ad print
Company: GlaxoSmithKleine
Brand: Levitra Deliverable: Ad print
Company: GlaxoSmithKleine
Brand: Levitra Deliverable: Ad print
Company: GlaxoSmithKline
Brand: Wellbutrin SR Deliverable: Ad print
Company: Agrana Romania
Brand: Zahar Margaritar Deliverable: Poster
Company: Ecosud
Brand: Biogas Deliverable: Brochure
Company: Cramele Halewood
Brand: Byzantium Deliverable: Ad print
Company: Cramele
Halewood Brand: Byzantium
Deliverable: Ad print
Company: Cramele Halewood
Brand: Vitis Metamorfosis Deliverable: Flyer
Company: Halewood International
Brand: Red Square Deliverable: Flyer
Company: Gold & Platin
Brand: TATA Deliverable: Ad print
Company: Gold & Platin
Brand: TATA Deliverable: Ad print
Company: Gold & Platin
Brand: TATA Deliverable: Ad print
Company: Gold & Platin
Brand: TATA Deliverable: Ad print
Company: Gedeon Richter Romania
Brand: Ladinox Deliverable: Ad print
Company: Expand
Brand: Expand Deliverable: Key visual
Company: Ipsen Brand: Smecta
Deliverable: Ad print
Company: RnD Software
Brand: Livigent Deliverable: Ad print
Company: RnD Software
Brand: Livigent Deliverable: Ad print
Company: Profi Credit
Brand: Credits Deliverable: Ad print
Company: Profi Credit
Brand: Credits Deliverable: Ad print
Company: Profi Credit
Brand: Credits Deliverable: Ad print
Company: Prospectiuni
Brand: Prospectiuni Deliverable: Ad print
Company: Walmark Brand: Multi-Enzyme Deliverable: Ad print
Company: Carpatina
Brand: Herculane Deliverable: Ad print
Company: Carpatina
Brand: Herculane Deliverable: Ad print
Company: Credit Europe Bank
Brand: Credits Deliverable: Ad print
They lived happily ever after Pharmaceutical & health care FMCG
Retail Energy & Automotive
Banking
Environment & geo analysis
Telecomm Real estate
Thank you!
THE AD STORE ROMANIA Tel: 0040 31 425 15 65 Fax: 0040 31 425 15 66
3, Anina Street, 014357, Bucharest, Romania
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