October 10, 2000 1
October 10, 2000 2
Delighting Your Customers with USB
Delighting Your Customers with USB
Jason ZillerJason ZillerTechnology Initiatives Manager, Technology Initiatives Manager,
Intel CorporationIntel Corporation
Chairman, USB Implementers Forum Chairman, USB Implementers Forum
October 10, 2000 3
Retail Theme: “USB Everywhere”Retail Theme: “USB Everywhere”
October 10, 2000 4
USB is EverywhereUSB is Everywhere
Source: PC Data (represents 55% of total U.S. retail market) Source: PC Data (represents 55% of total U.S. retail market)
Percent of USB in U.S. Retail Market for July 2000
Percent of USB in U.S. Retail Market for July 2000
0%
20%
40%
60%
80%
100%
0%
20%
40%
60%
80%
100%% Market Share% Market Share
Peripheral CategoriesPeripheral Categories
ExternalExternalFloppyFloppy
VideoVideoConfConf
ScannersScanners Ink JetInk JetPrintersPrinters
FlashFlashMemoryMemoryReadersReaders
RemovableRemovableMediaMedia
Joy-Joy-stickssticks
Game-Game-padspads
MiceMice RacingRacingWheelsWheels
October 10, 2000 5
USB is EverywhereUSB is Everywhere
9 of top 10 video conferencing cameras9 of top 10 video conferencing cameras
9 of top 10 scanners9 of top 10 scanners
8 of top 10 printers8 of top 10 printers
Top 3 Flash memory card readersTop 3 Flash memory card readers
3 of top 4 external CD/RW drives3 of top 4 external CD/RW drives
3 of top 4 keyboards3 of top 4 keyboards
3 of top 4 joysticks3 of top 4 joysticksSource: PC Data (represents 55% of total U.S. retail market) Source: PC Data (represents 55% of total U.S. retail market)
October 10, 2000 6
Addressing PortableDevice NeedsAddressing PortableDevice Needs
““Mini-B” connectorMini-B” connector– Receptacle is 1/20 of standard “B” connector (volume)Receptacle is 1/20 of standard “B” connector (volume)– Plug is 1/6 of standard “B” connector (volume)Plug is 1/6 of standard “B” connector (volume)
Courtesy of Molex Courtesy of Molex
October 10, 2000 7* All other brands and names are the property of their respective owners* All other brands and names are the property of their respective owners
USB in BusinessUSB in Business
“The new “legacy-free” desktops … prove that the major computer manufacturers are looking seriously at what corporations really need. … Indeed, the new machines have completely embraced USB. Yes, after years of promise, USB devices are now plentiful and effective…”
— Infoworld, August 21, 2000
HP* e-pc*
IBM* Netvista*
Compaq* iPaq*
October 10, 2000 8
Installed Base of USB-Equipped PCsInstalled Base of USB-Equipped PCs
Source: Cahners In-Stat Group, Sept 2000Source: Cahners In-Stat Group, Sept 2000
0
200
400
600
800
1999 2000 2001 2002 2003 2004
Desktop Laptop
0
200
400
600
800
1999 2000 2001 2002 2003 2004
Desktop Laptop
Installed Base (M Units)Installed Base (M Units)
October 10, 2000 9
USB Peripheral Growth…USB Peripheral Growth…Number of Peripherals Shipped
per YearNumber of Peripherals Shipped
per Year
Source: Cahners In-Stat Group, Sept 2000Source: Cahners In-Stat Group, Sept 2000
Peripheral Volume (in Millions)Peripheral Volume (in Millions)
0
100
200
300
400
500
600
700
1999 2000 2001 2002 2003 20040
100
200
300
400
500
600
700
1999 2000 2001 2002 2003 2004
55% CAGR from 1999-200455% CAGR from 1999-2004
October 10, 2000 10
… In All Categories… In All Categories# Printers Shipped Per Year (in Millions)# Printers Shipped Per Year (in Millions)# Printers Shipped Per Year (in Millions)# Printers Shipped Per Year (in Millions)
0
20
40
60
80
100
1999 2000 2001 2002 2003 20040
20
40
60
80
100
1999 2000 2001 2002 2003 2004
# Storage Devices Shipped Per Year (in Millions)# Storage Devices Shipped Per Year (in Millions)# Storage Devices Shipped Per Year (in Millions)# Storage Devices Shipped Per Year (in Millions)
0
10
20
30
40
1999 2000 2001 2002 2003 20040
10
20
30
40
1999 2000 2001 2002 2003 2004
Source: Cahners In-Stat Group, Sept 2000Source: Cahners In-Stat Group, Sept 2000
October 10, 2000 11
How Do We Realize This Opportunity?
How Do We Realize This Opportunity?
October 10, 2000 12
Top Ten Issues with USBTop Ten Issues with USB
6. “Ever try to update a USB driver?”
7. High-powered device gets plugged into an embedded low-power hub (i.e., in keyboard)
8. “I cancelled the installation because the pop-up wizard scared me”
9. Device is no longer recognized after PC wakes from sleep
10. “I am still using Windows 95”
October 10, 2000 13
Top Ten Issues with USBTop Ten Issues with USB
1.1. ““Does my PC even have USB?”Does my PC even have USB?”
2.2. USB connectors aren’t color codedUSB connectors aren’t color coded
3.3. Wrong driver installs when device is pluggedWrong driver installs when device is pluggedin before putting CD inin before putting CD in
4.4. Legacy driver installed for dual-port deviceLegacy driver installed for dual-port device(i.e., USB/parallel port printer)(i.e., USB/parallel port printer)
5.5. Device stops working when another one gets Device stops working when another one gets plugged in alongside itplugged in alongside it
October 10, 2000 14
Improving Ease of UseImproving Ease of Use
TestingTesting– Compliance and interoperability testingCompliance and interoperability testing
DocumentationDocumentation– Clear, simple instructions on packaging andClear, simple instructions on packaging and
in manualsin manuals EducationEducation
– For retailers, resellers, tech support, website, etcFor retailers, resellers, tech support, website, etc– Address most frequent problemsAddress most frequent problems
Provide Your Input to the Ease of Use QualityRoundtable at www.eouroundtable.com
Provide Your Input to the Ease of Use QualityRoundtable at www.eouroundtable.com
October 10, 2000 15
Making USB 2.0 HS Devices Easy to UseMaking USB 2.0 HS Devices Easy to Use
““It Just Works!”It Just Works!”– Passes compliance and interoperability testingPasses compliance and interoperability testing
Full forward & backward compatibilityFull forward & backward compatibility– Works with new USB 2.0 “Gold Tree”Works with new USB 2.0 “Gold Tree”– Runs at HS & FS Runs at HS & FS
Making USB 2.0 Easy to Use is EssentialMaking USB 2.0 Easy to Use is Essentialto a Smooth and Successful Transitionto a Smooth and Successful Transition
October 10, 2000 16
Plugging HS Devicesinto FS/LS PortsPlugging HS Devicesinto FS/LS Ports
For USB 2.0 PCs: For USB 2.0 PCs: – Pop-up dialog box can alert user to “non-optimal” use, Pop-up dialog box can alert user to “non-optimal” use,
and to look for HS portsand to look for HS ports– Addition to trident icon for host ports only (on PCAddition to trident icon for host ports only (on PC
or add-in card)or add-in card)
For USB 1.1 PCs:For USB 1.1 PCs:– Device driver can alert user to “non-optimal” use,Device driver can alert user to “non-optimal” use,
and to get add-in card or PC with HS portsand to get add-in card or PC with HS ports
October 10, 2000 17
How Can The USB-IF Help?How Can The USB-IF Help?
October 10, 2000 18
New USB LogoNew USB LogoNew and Exciting:New and Exciting:
Special identifier for Special identifier for high-speed product only high-speed product only
Core Message is “USB”Core Message is “USB” - - Simple, speedy, expandable connectionSimple, speedy, expandable connection
Compliance:Compliance:Identified as passing Identified as passing USB-IF compliance testing USB-IF compliance testing
October 10, 2000 19
Certified Independent Test LabsCertified Independent Test Labs
Cable/connector:Cable/connector: Contech Research, Inc.Contech Research, Inc. National Technical SystemsNational Technical Systems ETCETC
Device:Device: Professional Multimedia Testing CentreProfessional Multimedia Testing Centre MCCIMCCI NSTLNSTL NTS/XXCAL (US and Japan)NTS/XXCAL (US and Japan)
October 10, 2000 20
USB 2.0 Enabling SupportUSB 2.0 Enabling Support
Training and Services:Training and Services:– USB 2.0 Developer ConferencesUSB 2.0 Developer Conferences– USB 2.0 Compliance TestingUSB 2.0 Compliance Testing– USB 2.0 Building Block Vendor ListUSB 2.0 Building Block Vendor List
Look for More Information at developers.usb.orgLook for More Information at developers.usb.org
Tools:Tools:– Peripheral Developer Kit (PDK)Peripheral Developer Kit (PDK)– Compliance DeviceCompliance Device
October 10, 2000 21
USB 2.0 Development ProgressUSB 2.0 Development Progress
Final bus spec released on April 27, 2000Final bus spec released on April 27, 2000 Final UTMI spec also releasedFinal UTMI spec also released Intel will release EHCI spec, Rev .95 for discrete Intel will release EHCI spec, Rev .95 for discrete
host controllers this quarterhost controllers this quarter– Over two dozen companies have licensed spec so farOver two dozen companies have licensed spec so far
Strong industry development is underwayStrong industry development is underway– 75+ companies planning to ship USB 2.0 products by 75+ companies planning to ship USB 2.0 products by
early next yearearly next year
Note: All dates provided are for planning purposes only and are subject to change.Note: All dates provided are for planning purposes only and are subject to change.
October 10, 2000 22
Significant Milestones AchievedSignificant Milestones Achieved
Integrated single-chip hosts, hubs, and device Integrated single-chip hosts, hubs, and device controllers samplingcontrollers sampling
First UTMI-compliant transceiver macrocell First UTMI-compliant transceiver macrocell functional in siliconfunctional in silicon
Prototype hardware/software demonstrated at Prototype hardware/software demonstrated at several events this yearseveral events this year
October 10, 2000 23
October 10, 2000 24
USB 2.0 DemosUSB 2.0 Demos
FunctionalityFunctionality– Storage devices, scanner, and hubs connected to PC running Storage devices, scanner, and hubs connected to PC running
Windows 2000* Windows 2000* CompatibilityCompatibility
– HS devices running at FS when connected to USB 1.1 portHS devices running at FS when connected to USB 1.1 port– USB 1.1 FS/LS speed devices running on USB 2.0 PC and hubUSB 1.1 FS/LS speed devices running on USB 2.0 PC and hub– Devices connected via standard USB cableDevices connected via standard USB cable
PerformancePerformance– HS hard drive is 10x faster than FS hard driveHS hard drive is 10x faster than FS hard drive– Full-motion video running while transferring fileFull-motion video running while transferring file
* All other brands and names are the property of their respective owners* All other brands and names are the property of their respective owners
October 10, 2000 25
Recognition AwardsRecognition Awards
Outstanding Contribution to the Outstanding Contribution to the Development of USB 2.0 in 2000Development of USB 2.0 in 2000
Congratulations!Congratulations!Congratulations!Congratulations!
October 10, 2000 26
Let’s Work Together To Make Hi-Speed
USB A Great Success!
Let’s Work Together To Make Hi-Speed
USB A Great Success!
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