Occupation & Qualification Mapping in the Indian Retail
SectorA People Factor Study for World Bank
Occupation and Qualification Mapping in the Indian Retail Sector
BACKGROUND
Occupation and Qualification Mapping in the Indian Retail Sector
Retail Sector in India
Retail sector has been divided into seven key sub-segments, based on their uniqueness and needed skills:
Value Retail
Consumer Durable &
Information Technology
Café /RestaurantLifestyle
Wellness and Drugs
Clothing and Fashion
Occupation and Qualification Mapping in the Indian Retail Sector
Rationale of the Study
The study was conducted to complete an in depth analysis of Retail sector in terms of:• Major players• Employability needs• Qualifications of employees• Professional courses offered across
various institutions• Mapping skills and competencies to
narrow down skill gap• Help build a framework for requisite skills
at various levels and roles.
Occupation and Qualification Mapping in the Indian Retail Sector
OBJECTIVES AND METHODOLOGY
Occupation and Qualification Mapping in the Indian Retail Sector
Objectives of the Study
This research study was aimed to meet the following objectives:
• Identify and describe various occupational roles available in organized retail.
• Describe job responsibilities, skills and competencies required by incumbents to be successful on the job.
• Identify the “levels” of qualifications for specific occupational roles.
Occupation and Qualification Mapping in the Indian Retail Sector
Objectives of the Study (Contd.)
• Identify various formal and informal courses and industrial training programs available to fulfil the demands of jobs in the retail sector.
• Detail out current courses and programs and analyse the gaps between skill programs available and skills required
• Identify the career path available in an organization and their corresponding qualifications.
Occupation and Qualification Mapping in the Indian Retail Sector
Research Approach
The research approach applied was:Desktop Review
Exploratory Interviews to finalize the data collection tools
• From Organizations• From Educational/Training Institutes
Data Collection
Coding & Mapping
Gaps Analysis and other related Trend
Analysis
Recommendations
Occupation and Qualification Mapping in the Indian Retail Sector
Final list of participating organizations
in each retail sector segment was:
Participant Organizations
Sub-Segments Brand
Value Retail
Cash & Carry
Clothing and Fashion
Health and Wellness
Lifestyle
Café and Restaurant
CDIT
Occupation and Qualification Mapping in the Indian Retail Sector
Final list of sampled institutes was:
Sampled Institutes
Universities
1. Guru Nanak Dev University (GNDU)
2. Indira Gandhi National Open University (IGNOU)
Public Institutes
3. Institute of Hotel Management, Pusa (IHM, Pusa)
4. National Institute of Open Schooling (NIOS)
Public Private Partnership Institutes
5. iSTAR
6. Indian Institute of Skill Development (IISD)
7. Edubridge
8. Empower
9. Gras Academy
10. Laqsh
11. Indian Institute of Job Training (IIJT)
12. Managerial Excellence Resource Centre (MERC)
Occupation and Qualification Mapping in the Indian Retail Sector
Sampled Institutes (Contd.)
Private Institutes 13. Pearl Academy of Fashion (PAF)
14. CII Institute of Logistics
15. Livelihood Advancement Business School (LABS)
16. Indian Retail School (IRS)
17. National Institute of Retail Management (NIRM)
18. Future Innoversity
19. Centum Learning
20. Retail Association of India (RAI)
Industrial Training Institutes
21. Industrial Training Institute, Chandigarh
22. Industrial Training Institute, Bhuj
23. Industrial Training Institute, Gandhidham
24. Industrial Training Institute, Dharampur
25. Industrial Training Institute, Nangal
Occupation and Qualification Mapping in the Indian Retail Sector
Qualification levels sampled within
each institute were:
Courses Sampled
Entry level
Lower Secondary education
Senior secondary education
Certificate Diploma Bachelor’
s degree
Master’s degree
RESULTS OF THE STUDY•
Occupation and Qualification Mapping in the Indian Retail Sector
Job Clusters
• Quite a few jobs within the retail sector across sub-segments are similar in nature.
• These jobs similar to one another were clubbed together in Job Clusters.
Occupation and Qualification Mapping in the Indian Retail Sector
Identified Job Clusters in Retail Sector
The identified job clusters in retail sector were: Product / Range
FinalizationProcureme
ntLogistics &
SCM
Warehouse
Store Operations
Production Delivery Quality
Control
Service Support (Call Centre)
Occupation and Qualification Mapping in the Indian Retail Sector
Functional Level and Roles
• Various job clusters have many roles based on seniority or role complexity or specialty of skills required to perform the role.
• To classify roles, similar levels of seniority and complexity were clubbed together and five levels emerged.
Occupation and Qualification Mapping in the Indian Retail Sector
Identified Functional Levels and Roles
Functional levels that emerged on basis of seniority and complexity:
Level DescriptionLevel 1 All trainees, contractual staff, executives, and
associates, stewards, commi 3/2
Level 2 All senior executives, team leaders, supervisors, floor managers, senior associates, senior stewards, commi 1, senior pharmacists, cashiers etc.
Level 3 All the asst. managers, shift managers, captains, chef- de- partie etc.
Level 4 All the managers
Level 5 Most positions handling multiple stores, warehouses, restaurants etc. like area managers, cluster managers, general managers
Occupation and Qualification Mapping in the Indian Retail Sector
Identified Functional Levels and Roles
• As per the qualifications, skills and competencies required for the levels, it was seen that the level 2 & 3 had a lot of overlap. • Hence the job/ role descriptions
within each job cluster were divided into four levels:• Entry Level- Level 1• Junior Management- Level 2 & 3• Middle Management- Level 4• Senior Management- Level 5
Occupation and Qualification Mapping in the Indian Retail Sector
Cluster-Wise Career Paths and Identified Skill Gaps•
Occupation and Qualification Mapping in the Indian Retail Sector
Career Paths
• Job requirements were defined for various levels across sub-segments• Based on these job requirements,
career paths were defined for new entrants• Sometimes roles allowed movement
across job clusters, this cross-functional movement has also been captured• Career paths also defined the
knowledge, skills and experience required to move to next level
Occupation and Qualification Mapping in the Indian Retail Sector
Skill Mapping
• Development of detailed job requirements, was followed by mapping the job requirements for entry-level jobs to course curriculum offered at various institutes
• This Requirements-Curriculum mapping was used to identify the skill gap
Occupation and Qualification Mapping in the Indian Retail Sector
Cluster-Wise Career Paths & Skill Gaps
The following slides would provide cluster-wise career paths and skill gaps identified across retail segments starting with Product/ Range Finalization
Product / Range
Finalization
Procurement
Logistics & SCM
Warehouse
Store Operation
sProductio
n
DeliveryQuality Control
Service Support
(Call Centre)
Occupation and Qualification Mapping in the Indian Retail Sector
•
Product / Range
Finalization
Procurement
Logistics & SCM
Warehouse
Store Operation
sProductio
n
DeliveryQuality Control
Service Support
(Call Centre)
Occupation and Qualification Mapping in the Indian Retail Sector
Career Paths In Product/Range Finalization
Qualification: Pursuing Graduation/ GraduateWork Experience: 1-7 YearsKey Knowledge, Abilities & Aptitude:- Leadership- Planning & OrganizingQualification: 10th or 12th PassWork Experience: 0-1 YearsKey Knowledge, Abilities & Aptitude:- Sales & Service Aptitude- Communication Skills & Language Ability
Qualification: For Clothing & Fashion and Lifestyle: Graduation in specific fieldWork Experience: 7-8 Years
Qualification:•For Clothing & Fashion: Graduate in specific Work Experience: 12-15Years
Qualification: Graduate in Specific FieldWork Experience: 4-8 YearsKey Knowledge, Abilities & Aptitude:- Aptitude for Research and Analysis- Influencing and Negotiation Skills - Artistic Aptitude, Spatial Perception and Knowledge of Fabric (For Fashion ,Clothing and Lifestyle)Qualification: Graduation in Specific FieldKey Knowledge, Abilities & Aptitude:Product Category Knowledge
Trainee/Buyer (Level 1)
Supervisor/ Asst. Manager (Level 2 & 3)
Executive (Range Finalization) (Level 2&3)
Manager (Range Finalization) (Level 4)
General Manager: Region (Level 5)
Supervisor/ Asst. Manager (Level 2 & 3)
Assistant (Level 1)
Procurement Function Store Operations
* Previous work experience in Retail Sales / Procurement / Range Finalising is required for job in Product/ Range Finalization
Occupation and Qualification Mapping in the Indian Retail Sector
Skill Gaps Identified for Entry-Level
* All competencies are developed only through training programs in-house in organizations. These are not catered to at the institutes.** At the time of hiring, most organizations assess the aptitudes listed. However, there is no system of assessing aptitude at any stage of academics.
Identified Gap
Skills Competencies * Aptitude **
Professional Knowledge Computer Knowledge
Statistical tools for analysis e-Mail application MIS/ERP
Working with people Adhering to principles and values Presenting and Communicating Information Applying expertise and Technology Learning and Researching Following Instructions and Procedures
Artistic Ability Teaching Ability Reading Ability Spatial Perception Understanding Others Helping Others Organising Math Ability
Occupation and Qualification Mapping in the Indian Retail Sector
•
Product / Range
Finalization
Procurement
Logistics & SCM
Warehouse
Store Operation
sProductio
n
DeliveryQuality Control
Service Support
(Call Centre)
Occupation and Qualification Mapping in the Indian Retail Sector
Career Paths In Procurement
Qualification: MBA (SCM/ Operations)Work Experience: 12-20 Years
Qualification: Graduate in Specific FieldWork Experience: 4-8 YearsKey Knowledge, Abilities & Aptitude:- Aptitude for Research and Analysis- Influencing and Negotiation Skills - Artistic Aptitude, Spatial Perception and Knowledge of Fabric (For Fashion & Clothing and Lifestyle)
Qualification: 12th + Computer Certification Key Knowledge, Abilities & Aptitude:Fine Dexterity
Allocators* Executive: Warehouse (Level 1)
Qualification: Graduation in Specific FieldKey Knowledge, Abilities & Aptitude:Product Category KnowledgeTrainee/Buyer (Level 1)
Qualification: GraduateWork Experience: 4-8 YearsKey Knowledge, Ability & Aptitude:Sales and Service AptitudeArtistic Aptitude and Spatial PerceptionLeadershipPlanning and Organizing
Supervisor/ Asst. Manager (Level 2 & 3)
Supervisor/ Asst. Mgr. (Store Ops.) (Level 2 & 3)
Executive (Range Finalization) (Level 2&3)
Sr. Buyer/ Manager (Level 4)
Head/ General Manager (Level 5)Qualification:
For Clothing & Fashion and Lifestyle: Graduation in specific field For All Others: Graduation in Specific Field + MBA (SCM/ Operations)Work Experience: 5-15 Years
* Allocators do not have a linear growth in Procurement and generally, move to Warehousing activities
Occupation and Qualification Mapping in the Indian Retail Sector
Identified Gap
Skills Competencies * Aptitude **Professional Knowledge Computer Knowledge
·Inventory Planning (Technology and Agriculture Courses)·Supply Chain Management (Technology Courses)· Vendor Management (Technology, Agriculture, Fashion and Retail Courses)· Costing and Cost Control (Agriculture Courses)· Pricing Patterns for Various Products (Technology Courses)
·e-Mail application (Fashion, Agriculture and Pharmacy Courses)· Spread Sheet Application (Technical Courses) MIS/ERP ( Fashion, Technology and Agriculture Courses)
·Deciding and Initiating Action·Working with people·Adhering to principles and values·Relating and Networking·Writing and Reporting Applying expertise and Technology Delivering Results and Meeting Customer Expectations Following Instructions and Procedures
Reading Ability·Understanding Others· Organising Math Ability
Skill Gaps Identified for Entry-Level
* All competencies are developed only through training programs in-house in organizations. These are not catered to at the institutes.** At the time of hiring, most organizations assess the aptitudes listed. However, there is no system of assessing aptitude at any stage of academics.
Occupation and Qualification Mapping in the Indian Retail Sector
Identified Gap
Skills Competencies * Aptitude **
Professional Knowledge Computer Knowledge·Awareness of Market and Current Trends(Technology Courses)·Statistical Tools for Data Analysis (Fashion Courses)
Skill Gaps Identified for Entry-Level (Contd.)
* All competencies are developed only through training programs in-house in organizations. These are not catered to at the institutes.** At the time of hiring, most organizations assess the aptitudes listed. However, there is no system of assessing aptitude at any stage of academics.
Occupation and Qualification Mapping in the Indian Retail Sector
•
Product / Range
Finalization
Procurement
Logistics & SCM
Warehouse
Store Operation
sProductio
n
DeliveryQuality Control
Service Support
(Call Centre)
Occupation and Qualification Mapping in the Indian Retail Sector
Qualification: Post-Graduate in Business Administration (SCM/ Operations)Work Experience: 5-10 YearsKey Knowledge, Abilities & Aptitude:Commercial Acumen
Qualification: For all other segments: GraduationFor Café & Restaurant segment: Post- Graduation in Business Administration (SCM/ Operations)Work Experience: 2-5 yearsKey Knowledge, Abilities & Aptitude: Aptitude for Research and Analysis Leadership Problem Solving Ability
Career Paths In Logistics and SCM
Qualification: For all other segments: Pursuing Graduation/ GraduationFor Café & Restaurant segment: Graduation in Business Administration (SCM/ Operations)Work Experience: 0-1 yearsKey Knowledge, Abilities & Aptitude:For all segments:
Clerical Ability Manual Ability Math Ability Planning and Organizing
For Café & Restaurant: Knowledge of cold chain SCM
Executive (Level1)
Supervisor/ Asst, Manager (Level 2 & 3)
Manager (Level 4)
Head (Level 5)
Qualification: Post-Graduation in Business Administration (SCM/ Operations)Work Experience: 8-15 Years
Occupation and Qualification Mapping in the Indian Retail Sector
Identified Gap
Skills Competencies * Aptitude **
Professional Knowledge Computer Knowledge·All statutory documentations with regards to transportation and storage of goods (All Covered Courses)
·e-Mail application (Fashion, Agriculture and Pharmacy Courses) MIS/ERP ( All covered courses)
·Working with people·Adhering to principles and values·Relating and Networking·Writing and Reporting Planning and Organising Delivering Results and Meeting Customer Expectations·Following Instructions and Procedures· Coping with Pressures and Setbacks
Organising Math Ability
Skill Gaps Identified for Entry-Level
* All competencies are developed only through training programs in-house in organizations. These are not catered to at the institutes.** At the time of hiring, most organizations assess the aptitudes listed. However, there is no system of assessing aptitude at any stage of academics.
Occupation and Qualification Mapping in the Indian Retail Sector
•
Product / Range
Finalization
Procurement
Logistics & SCM
Warehouse
Store Operation
sProductio
n
DeliveryQuality Control
Service Support
(Call Centre)
Occupational and Qualification Mapping in the Indian Retail Sector
Qualification: -For all other segments: Pursuing Graduation/ Graduation- For Café & Restaurant Segment: MBA (SCM/ Operations)Work Experience: 0-1 YearsKey Knowledge, Abilities & Aptitude:For all segments:-Clerical Ability--Manual Ability-Math Ability-Planning and OrganizingFor Café & Restaurant:-Knowledge of Cold Chain SCM
Qualification: Graduate/ Post- GraduateWork Experience: 5-10 YearsKey Knowledge, Ability & Aptitude:-Eye for Detail-Problem Solving and Grievance Handling AbilityQualification: GraduateWork Experience: 2-5 YearsKey Knowledge, Abilities & Aptitude:- Leadership- Planning and OrganizingQualification: 10th/ 12th Pass
Work Experience: 0-1 YearsKey Knowledge, Ability & Aptitude:Sales and Service AptitudeCommunication Skills and Language Ability
Qualification: 10th / 12th Pass/ Pursuing Graduation Work Experience: 0-1 yearsKey Knowledge, Abilities & Aptitude: Clerical Ability Manual Ability Math Ability
Career Paths In Warehouse Operations
Contractual Employee
Executive (Level 1)Sales Assistant (Level 1)
(Job includes cashiering, Sales & Receiving)
Allocators : Procurement(Level 1)
Warehouse Manager (Level 4)
Executive: Logistics (Level 1)
Supervisor/ Asst. Store Operations (Level 2 & 3)
Occupational and Qualification Mapping in the Indian Retail Sector
Identified Gap
Skills Competencies * Aptitude **
Professional Knowledge Computer Knowledge· Label and Legal Compliance Knowledge· Statutory Documentation for Warehouse Function
·Working with people·Adhering to principles and values·Following Instructions and Procedures
·Clerical Ability·Organising · Manual Ability Math Ability
Skill Gaps Identified for Entry-Level
* All competencies are developed only through training programs in-house in organizations. These are not catered to at the institutes.** At the time of hiring, most organizations assess the aptitudes listed. However, there is no system of assessing aptitude at any stage of academics.
Occupation and Qualification Mapping in the Indian Retail Sector
•
Product / Range
Finalization
Procurement
Logistics & SCM
Warehouse
Store Operation
sProductio
n
DeliveryQuality Control
Service Support
(Call Centre)
Occupational and Qualification Mapping in the Indian Retail Sector
Qualification: Graduate (Commerce)Work Experience: 2-7 Years of Cashiering Experience
Qualification: Pursuing Graduation/ GraduationWork Experience: 1-7 YearsKey Knowledge, Abilities & Aptitude:-Fine Dexterity-Math Ability
Qualification: GraduateWork Experience: 5-10 YearsKey Knowledge, Ability & Aptitude:- Artistic Aptitude and Spatial Perception- Aptitude for Research and Analysis-Problem Solving and Grievance Handling Ability
Career Paths In Store Operations
Qualification: Pursuing Graduation/ GraduateWork Experience: 1-7YearsKey Knowledge, Abilities & Aptitude:- Leadership- Planning and OrganizingQualification: 10th / 12th Pass Work Experience: 0-1 yearsKey Knowledge, Abilities & Aptitude: Sales & Service Aptitude Communication Skills & Language Ability
Qualification: Graduation in Specific FieldWork Experience: 1-3 YearsKey Knowledge, Ability & Aptitude:For Fashion & Clothing and Lifestyle: Artistic Aptitude, Spatial Perception and Knowledge of Fabric
Contractual Employee (Housekeeping)
Sales Assistant (Level 1)(Job includes cashiering,
Sales & Receiving)
Buyer (Level 2&3)
Cashier (Level 2)
Store Manager (Level 4)
Head Cashier/ Cashier Cum Accountant/ Store Accountant
(Level 2)
Supervisor/ Asst. Store Operations (Level 2 & 3)
Contractual Employee (Security)
Qualification: MBA (Retail/ Any)Work Experience: 8+ Years
Area Manager (Level 5)
Executive: Product/ Range Finalization (Level 2&3)
Occupational and Qualification Mapping in the Indian Retail Sector
Qualification: Pursuing Graduation/ GraduateWork Experience: 3-7 YearsKey Knowledge, Ability & Aptitude:- Leadership- Planning and OrganizingQualification: 10th / 12th Pass Work Experience: 0-1 yearsKey Knowledge, Abilities & Aptitude: Navigational Skills Manual Ability Math Ability Service Attitude
Career Paths In Café & Restaurant
Qualification: GraduateWork Experience: 5-10 YearsKey Knowledge, Ability & Aptitude:- Eye for Detail- Problem Solving and Grievance Handling AbilityQualification: Pursuing Graduation/ GraduateWork Experience: 1-7YearsKey Knowledge, Abilities & Aptitude:- Leadership- Planning and OrganizingQualification: 10th / 12th Pass Work Experience: 0-1 yearsKey Knowledge, Abilities & Aptitude: Clerical Ability Manual Ability Math Ability
Qualification: Graduate in Hospitality/ Food ProductionWork Experience: 10-14 Years Key Knowledge, Abilities & Aptitudes:- Eye for detail- Problem Solving AbilityQualification: Graduate in Hospitality/ Food ProductionWork Experience: 6-10 Years Key Knowledge, Abilities & Aptitudes:-Leadership- Planning and OrganizingQualification: None/ 10thWork Experience: 0-1 YearsKey Knowledge, Abilities & Aptitude:- Dexterity- Can work under pressure
Trainee (Production)
Stewards (Level 1)
Delivery Supervisor (Level 2&3)
Commi (Level 1)
Chief Cook/ Chef De Parte (Level 2 & 3)
Supervisor/ Asst. Cafe Operations (Level 2 & 3)
Trainee (Service)
Delivery Taker (Level 1)
Trainee (Delivery)
Outlet Chef (Level 4)
Qualification: Graduate in Hospitality/ Food ProductionWork Experience: 14 +Years Key Knowledge, Abilities & Aptitudes:- Commercial Aptitude
Area Chef (Level 5)
Cafe Manager (Level 4)
Qualification: GraduateWork Experience: 8+ Years
Area Manager (Level 5)
Occupational and Qualification Mapping in the Indian Retail Sector
Identified Gap
Skills Competencies * Aptitude **Professional Knowledge Computer Knowledge
· Good Communication in Regional Language, Hindi, and English· Product Knowledge· In-Store Marketing/ Promotions (Hotel Management Courses)
·E-Mail Application (10th/ 12th level Courses)· MIS/ ERP (10th/ 12th level Courses)· Point of Sale (PoS) (All Courses)
· Impressive Self-Presentation·Working with people·Adhering to principles & values· Persuading & Influencing· Presenting & Communicating Delivering Results &Meeting Customer Expectations·Following Instructions & Procedures· Coping with Pressures & Setbacks· Customer Handling· Grievance Handling
· Service Aptitude· Sales Ability· Language Ability· Understanding Others· Helping Others · Manual Ability Math Ability
Skill Gaps Identified for Entry-Level
* All competencies are developed only through training programs in-house in organizations. These are not catered to at the institutes.** At the time of hiring, most organizations assess the aptitudes listed. However, there is no system of assessing aptitude at any stage of academics.
Occupational and Qualification Mapping in the Indian Retail Sector
Identified Gap
Skills Competencies * Aptitude **
Professional Knowledge Computer Knowledge· Cashiering Process and Cash Reconciliation
·MIS/ ERP · Point of Sale (PoS) · Financial Package
·Working with people·Adhering to principles & values· Presenting & Communicating Delivering Results &Meeting Customer Expectations·Following Instructions & Procedures
· Service Aptitude· Organizing Math Ability
Skill Gaps Identified for Entry-Level ( Cashiering)
* All competencies are developed only through training programs in-house in organizations. These are not catered to at the institutes.** At the time of hiring, most organizations assess the aptitudes listed. However, there is no system of assessing aptitude at any stage of academics.
Occupation and Qualification Mapping in the Indian Retail Sector
•
Product / Range
Finalization
Procurement
Logistics & SCM
Warehouse
Store Operation
sProductio
n
DeliveryQuality Control
Service Support
(Call Centre)
Occupational and Qualification Mapping in the Indian Retail Sector
Career Paths In Production (Café & Restaurant)
Qualification: Graduate in Hospitality/ Food ProductionWork Experience: 10-14 Years Key Knowledge, Abilities & Aptitudes:- Eye for detail- Problem Solving AbilityQualification: Graduate in Hospitality/ Food ProductionWork Experience: 6-10 Years Key Knowledge, Abilities & Aptitudes:-Leadership- Planning and OrganizingQualification: None/ 10thWork Experience: 0-1 YearsKey Knowledge, Abilities & Aptitude:- Dexterity- Can work under pressure
Trainee (Production)
Commi (Level 1)
Chief Cook/ Chef De Parte (Level 2 & 3)
Outlet Chef (Level 4)
Qualification: Graduate in Hospitality/ Food ProductionWork Experience: 14 +Years Key Knowledge, Abilities & Aptitudes:- Commercial Aptitude
Area Chef (Level 5)
Occupational and Qualification Mapping in the Indian Retail Sector
Identified Gap
Skills Competencies * Aptitude **
Professional Knowledge Computer Knowledge·Working with people·Adhering to principles & values· Learning and Researching Delivering Results &Meeting Customer Expectations·Following Instructions & Procedures
· Lernability
Skill Gaps Identified for Entry-Level
* All competencies are developed only through training programs in-house in organizations. These are not catered to at the institutes.** At the time of hiring, most organizations assess the aptitudes listed. However, there is no system of assessing aptitude at any stage of academics.
Occupation and Qualification Mapping in the Indian Retail Sector
•
Product / Range
Finalization
Procurement
Logistics & SCM
Warehouse
Store Operation
sProductio
n
DeliveryQuality Control
Service Support
(Call Centre)
Occupational and Qualification Mapping in the Indian Retail Sector
Qualification: Pursuing Graduation/ GraduateWork Experience: 3-7 YearsKey Knowledge, Ability & Aptitude:- Leadership- Planning and OrganizingQualification: 10th / 12th Pass Work Experience: 0-1 yearsKey Knowledge, Abilities & Aptitude: Navigational Skills Manual Ability Math Ability Service Attitude
Career Paths In Café & Restaurant
Delivery Supervisor (Level 2&3)
Delivery Taker (Level 1)
Trainee (Delivery)
Occupational and Qualification Mapping in the Indian Retail Sector
Skill Gaps Identified for Entry-Level
Identified Gap
Skills Competencies * Aptitude **Professional Knowledge Computer Knowledge
· Driving the delivery vehicle ·Impressive Self-Presentation·Adhering to principles & values· Presenting & Communicating Delivering Results &Meeting Customer Expectations·Following Instructions & Procedures· Coping with Pressures & Setbacks· Customer Handling· Grievance Handling
· Service Aptitude·Understanding Others· Helping Others · Math Aptitude
* All competencies are developed only through training programs in-house in organizations. These are not catered to at the institutes.** At the time of hiring, most organizations assess the aptitudes listed. However, there is no system of assessing aptitude at any stage of academics.
Occupation and Qualification Mapping in the Indian Retail Sector
•
Product / Range
Finalization
Procurement
Logistics & SCM
Warehouse
Store Operation
sProductio
n
DeliveryQuality Control
Service Support
(Call Centre)
Occupational and Qualification Mapping in the Indian Retail Sector
Qualification: - For Café & Restaurant: Post-Graduation in Food TechnologyWork Experience: 4-8+Years Qualification: - For Café & Restaurant: Post Graduation in Food TechnologyWork Experience: 1-5 Years Key Knowledge, Abilities & Aptitudes:- Leadership- Planning and Organizing
Qualification:-For all segments: Graduate in Specific Field- For Café & Restaurant: Post Graduation in Food TechnologyKey Knowledge, Abilities & Aptitudes:- Product Category Knowledge- Industry Specific Quality Processes/ Standards- Aptitude for Research and Analysis
Career Paths In Quality Control
Executive: QA (Level 1)
Sr. Executive (Level 2&3)
Quality Manager (Level 5)
Occupational and Qualification Mapping in the Indian Retail Sector
Skill Gaps Identified for Entry-Level
Identified Gap
Skills Competencies * Aptitude **Professional Knowledge Computer Knowledge
· Knowledge of various tests that should be conducted· Knowledge of Standard Quality Assurance Practices· Knowledge on industry specific quality processes and standards (Technology Courses do not cater to Quality Standards and tests)
· MIS/ ERP (Technical Courses )
· Deciding and Initiating Action· Writing and Reporting
· Scientific Aptitude
* All competencies are developed only through training programs in-house in organizations. These are not catered to at the institutes.** At the time of hiring, most organizations assess the aptitudes listed. However, there is no system of assessing aptitude at any stage of academics.
Occupation and Qualification Mapping in the Indian Retail Sector
•
Product / Range
Finalization
Procurement
Logistics & SCM
Warehouse
Store Operation
sProductio
n
DeliveryQuality Control
Service Support
(Call Centre)
Occupational and Qualification Mapping in the Indian Retail Sector
Qualification: Pursuing Graduation/ GraduateWork Experience: 2-4 Years Key Knowledge, Abilities & Aptitudes:- Leadership- Planning and Organizing- Problem Solving and Grievance Handling Ability
Qualification: Pursuing Graduation/ GraduateWork Experience: 1-2 yearsKey Knowledge, Abilities & Aptitudes:- Sales and Service Aptitude- Communication Skills and Language Ability- Dexterity
Career Paths In Service Support
Associate (Level 1)
Supervisor (Level 2)
Occupational and Qualification Mapping in the Indian Retail Sector
Skill Gaps Identified for Entry-Level
Identified Gap
Skills Competencies * Aptitude **
Professional Knowledge Computer Knowledge· Knowledge of Customer Handling and Issue Escalation Process (Industry-Specific Cases and Escalation Process to Follow)
·Adhering to principles & values· Persuading & Influencing· Writing & Reporting Delivering Results &Meeting Customer Expectations·Following Instructions & Procedures
· Language & Communication· Service Aptitude· Helping Others
* All competencies are developed only through training programs in-house in organizations. These are not catered to at the institutes.** At the time of hiring, most organizations assess the aptitudes listed. However, there is no system of assessing aptitude at any stage of academics.
Occupation and Qualification Mapping in the Indian Retail Sector
Key Recommendations•
Occupational and Qualification Mapping in the Indian Retail Sector
Key Recommendations
• Identity Cards should be issued for students eligible for getting hired in the retail sector.
• Aptitude testing at the 8th or 10th class level would help people identify certificate courses they could take up .
Occupational and Qualification Mapping in the Indian Retail Sector
Key Recommendations
• Short certificate courses for specific fields in the retail sector such as:• Entry Level Jobs in Warehouse Operations• Entry Level Jobs in Store (shops/ retail
outlets)Operations • Entry Level Jobs in Café & Restaurant
Operations• Entry Level Jobs in Production (Cooking) in
Café & Restaurant Operations• Entry Level Jobs in Home Delivery
Operations• Entry Level Jobs in Service Support (Call
Centre) Operations
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