Download - OAR Media Kitoarnorthwest.com/wp-content/uploads/2010/03/OAR-Media-Kit.pdf · OAR Northwest was founded in 2005 by four University of Puget Sound Rowing alumni and teammates as a

AfricatotheAmericas2012

OARNorthwestP.O.Box31402Seattle,WA98103|(253)678–5863|[email protected]

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MediaKit

OARNorthwestBackgrounderOARNorthwestwasfoundedin2005byfourUniversityofPugetSoundRowingalumniandteammatesasanon‐profitorganizationwhosegoalwastoparticipateinthefirstrowingraceacrosstheNorthAtlanticOcean.OARNorthwestconnectswithpartnerstoreachourexpeditionfundraisinggoals,whilepropellingbusinessesandstudentstotheirownextraordinaryachievement.Throughoutthe18monthprojecttimeline,OARNorthwestpromotedcorporatesponsorsinSeattlemediaandgainedinternationalexposureonnationalnewsnetworksCNN&ABC,andprogramslikeABC’sGoodMorningAmericaand20/20.Throughourefforts,wedonatedover$50,000toAmericanLungAssociationofWashington.Theteam(includingJordanHanssenandGregSpooner)exceededallexpectations,enduring72‐dayscrossing3,100nauticalmilesoftheNorthAtlantictowinthefirstinternationaloceanrowingracefromNewYorktoEngland.Bymakinglandfall,OARnorthwestbecamethefirstboattoeverrowfrommainlandUSAtomainlandUKwithoutassistance–recognizedbytheGuinnessWorldRecordorganization.Aftergainingtwonewmembersin2009,OARNorthwestisnowaninternationalorganizationwithofficesinWashingtonStateandBritishColumbia,withboardmembersfromacrossNorthAmerica.ThecrewforthenextAtlanticcrossingincludeGuinnessWorldRecordHoldersandNorthAtlanticOceanRowingRaceveteransJordanHanssenandGregSpooner,BeijingOlympicGoldMedalistAdamKreekandNationalLevelLightweightRowerRichardTarbill.

ThisPacificNorthwest‐based501(c)3organizationiscurrentlyraisingawarenessandfundsfortheirAfricatotheAmericasrowingexpedition,benefitingRightToPlayInternational.OARNorthwestprovesthatsolidteamsfacedwithextremechallengescaninspireexcellence.


OARNorthwestP.O.Box31402Seattle,WA98103|(253)678–5863|[email protected]’sRowFactSheet

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OARNorthwestAfricatotheAmerica’sRowFactSheet• InDecemberof2012,OARNorthwestwillrowfromAfricatoSouthAmericaunderhumanpoweralone

o DepartMonrovia,Liberia

o ArriveColumbia,SouthAmerica(arrivalportTBD)• OARNorthwestAfricatoAmerica’srowwillraise$500,000fortheRightToPlaycommunities

• ThecrewforitsnextAtlanticcrossing:GuinnessWorldRecordHoldersandNorthAtlanticOceanRowingRaceveteransJordanHanssenandGregSpooner,BeijingOlympicGoldMedalistAdamKreekandNationalLevelLightweightRowerRichardTarbill

• Todate,nofour‐manoceanrowboathashadacrewwithsuchdiverseaccoladeso Olympicgoldmedalo GuinnessWorldRecord

• OARNorthwestbecamethefirstboattoeverrowfrommainlandUSAtomainlandUKwithoutassistance–recognizedbytheGuinnessWorldRecordorganization

• OARNorthwestwasfoundedin2005byfourUniversityofPugetSoundRowingalumniandteammatesasanon‐profitorganization

• Throughoutthe18monthprojecttimeline,OARNorthwestpromotedcorporatesponsorsinSeattlemediaandgainedinternationalexposureonnationalnewsnetworksCNN&ABC

• Theteam(includingJordanHanssenandGregSpooner)endured72‐dayscrossing3,100nauticalmilesoftheNorthAtlantictowinthefirstinternationaloceanrowingracefromNewYorktoEngland

RowBoat:

• One‐of‐a‐kindinNorthAmerica;lessthan10intheworld• 29’carbon‐fibershell• Self‐Righting(ifflippedinheavyseas),Builttorowinmoretypesofwaterwithgreaterefficiency• OceanVessel‐GradeInstrumentation• SlidingSeats&SteeringSystem

o Innovativedesignrollssmooth,trueandsilento Positionsholdsecureinroughseasandovergreatdistanceo Highestqualitybearingso Seatheightallowsrowinginalltypesofwatero 70%ofoceanrowershavecopiedthesedesigns

• Ashcore,carbon‐wrappedoars• Highaspectratiobladebalancesefficiencyandmanoeuvrability,excellinginflatwateror25ftwaves• Hand‐loomedwoodhandleswithmultiplealternativegripsprovidecomfortandergonomicsthatspeak

forthemselves:3200nauticalmileswith7blistersbetween4rowers• Adjustableheightriggingallowsboattoberowedefficientlyinroughandcalmwater

Nutrition

• Coordinatingwithacertifiednutritionalspecialist• Eachrowerwillburn6k‐10kcalories/day–almostimpossibletosupplementthatlosswithevenaseady,

high‐caloricdietSleepManagement

• WorkingwithHarvardMedicalSchool’sDivisionofSleepMedicine• Developstrategiestopromoteperformanceandmaintainhealthona29‐footrowboat• Createsleep/workpatternthatmaximizestherowingcrew’sstrengths


OARNorthwestP.O.Box31402Seattle,WA98103|(253)678–5863|[email protected]’sRowFactSheet

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Training

• Trainingincludesthedevelopmentofmentalandemotionalfitness,primarilythroughon‐watertrainingrows

• 4scheduledtrainingcruiseswherewelearnvolumesaboutourbodiesandourcrew:1) InlandPugetSound‐circumnavigateVashonIslandandfamiliarizenewrecruits(12hours)2) PacificCoast‐bigseas,seasickness(72hours)3) StraitofJuandeFuca‐Man‐Overboard(MOB)&emergencysituationpreparednessdrills(15hours)4) CrossingtheStraitofJuandeFuca‐bigships,gale‐forcewinds(30hours)

Documentary

• TheAfrica‐to‐the‐Americasdocumentaryisintendedasasix‐partseriesforCanadianbroadcastandinternationaldistribution

• IndevelopmentthroughHiFidelityHD,anaward‐winningdocumentaryfilmcompanywhoseprogramsareseenallovertheworldincludingtheUnitedStates,Britain,Germany,China,Spain,Brazil,Iran,Turkey

andIndia• HFHDownsandoperatesfourcommercial‐freehigh‐definitionaction‐adventurechannelsinCanada

• 300+hoursofHDfootageprofessionallycapturedbyFlyingSpotEntertainment(Seattle,WA)&theOARNWcrew,followingthe2006GuinnessWorldRecordNorthAtlanticrow

Route

• LeavingFromRightToPlaycommunityinoraroundMonroviaaroundthefirstweekinDecemberof2012• RowfromthecoastofLiberiatotheCapeVerdeislands

• AcrosstoBarbadosandthenontoColumbia• Arriveatasoon‐to‐be‐determinedYachtClubinColumbia,SouthAmerica

• Arrive/Celebrate/ConcludewithvisitofRighttoPlaycommunityinColumbia



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AbouttheCrew

AdamKreek• Age:30(DOB12/2/80)• LivesinVictoria,BritishColumbia‐Canada• Hometown:London,Ontario‐Canada• Married5yearswithanewbornson• Occupation:Professionalspeaker,corporatetrainingleader• University:Stanford2006• Height:6’4”(190cm)• Weight:215#(97Kg)

Adamisachampionwhoteachessuccessandwell‐being.

Aself‐described“positiverealist,”heisanaccomplishedandin‐demandprofessionalspeakeronthetopicsofachievement,leadershipandteambuildingandiscurrentlyauthoringabookwhichexploreskeytechniquestomaximizepersonalpotential,thriveinteamsettingsandconstructivelydealwithuncertainty.

AdamholdsadegreeinGeotechnicalEngineeringandHydrologyfromStanfordUniversityandhasstudiedhumanperformance,achievement,andwellbeingforoveradozenyears.Duringhis13yearrowingcareer,Adamhaswonover60medals,with43ofthesebeinggoldmedalorfirstplaceperformancesandwasnamedAthleteLeaderoftheyearatthe2010CanadianSportsAwards.

HeisanelectedmemberoftheCanadianOlympicCommitteeBoardofDirectorsandAthletesCommission.HeisanAmbassadorforRighttoPlay,aninternationalnon‐profitorganizationthatusesplaytorehabilitateyouthindisadvantagedregionsoftheworld.

Alwayseagertotakeonnewchallenges,AdamwillrowacrosstheAtlanticOceaninDecember2012toadvocateforhealthandwellnessandtoraisefundsforRightToPlay.

TopAthleticperformancesinclude:

• OlympicChampion2008• WorldChampion2001(U23),2002,2003,2007• Olympian2004• 6WorldCupGoldMedals• 3GrandChallengeCups• PartnersoftheYear‐CanadianSportsAwards2003,2007,2008



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GregSpooner

• Age:31(DOB8/28/79)• LivesinBellingham,WA• Hometown:BainbridgeIsland,WA• Occupation:PhysicalTherapist• University:UniversityofPugetSound,Tacoma,WA‐BA2001,DPT2010• Height:6’3”(190cm)• Weight:200#(90Kg)

PhysicalTherapistbytrade,communicatorbynature.

Gregknowshowthehumanbodyworks.Heknowshowtofixmuscles,tendonsandligamentswhentheyseize.Gregisanassettoanyendeavourandthesequalitiesmakehimespeciallyeffectiveofensuringthehealthand

effectivenessoftheteamonandoffthewater.

Sincehis2006record‐breakingrowacrosstheNorthAtlanticOcean,Greghaskeptadventurepumpinginhisveins.In2008,heandJordancircumnavigatedWashingtonState’sruggedOlympicPeninsulabyrowboatforthefirsttimeinrecordedhistory.Afterovercomingtheextremeweightlossandpainfulobstaclesofthe2006row,Gregsworeoffallfutureoceanrowsandfocusedonhisacademicpursuits.However,thisnewlycompiledteamfilledwithprofessionalism,fun,andincomparableathletictalenthasbroughtGregearnestlybackintothemix.



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Jordan Hanssen

• Age:28(DOB8/4/83)• LivesinSeattle,WA• Hometown:Albuquerque,NM• Occupation:Travelwriter,landlord• University:UniversityofPugetSound,Tacoma,WA2004• Height:6’5”(196cm)• Weight:215#(97Kg)

Jordanisawriterwholovesadventure.

InsatiablecuriositywithadesiretobringtheexperiencehomedrivesJordantoseeasmuchoftheworldashecan.Thewriterinhimiscompelledtosharethetales.

Apublishedauthor,he’swrittenstoriesonabicycletripacrossAustralia,andhiscircumnavigationofWashingtonState’sOlympicPeninsula.HeisfinishinghisamusingandexcitingbookabouttheNorthAtlantictrip,scheduledtohitbookstoresinspring2012.AfterwinningthefirstrowingraceacrosstheNorthAtlanticOceanhewasmentallystrengthenedby,“thehardestthingIcouldhaveeverimagined.”HisresultingconfidenceandincrediblestorieshaveinspiredJordantodocumenthisadventuresinanentertainingway.AdeeploveofexplorationandtravelhasfuelledJordan’sdesiretodreamupsomeunbelievablejourneys:hikinginTasmania,ridingbambooraftsinnorthernThailand,andcyclingtheFrenchAlpswerejustthebeginning.Mostrecently,hecanoed(andportaged)over200milesofNewMexico’sRioGrande.Inbetweenlivingandrecordingtheseadventures,hestruggleswiththecontinuousprojectofrenovatinghis96year‐oldhouse.Jordanisproudtobepartofsuchastronganddiverseteam,supportingRighttoPlay.



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RichardTarbill

• Age:29(DOB12/29/81)• LivesinSeattle,WA• Hometown:BainbridgeIsland,WA• Occupation:FlightTestEngineer–Boeing787,747‐8• University:UniversityofWashington2004• Height:6’0”(183cm)• Weight:185#(84Kg)

Richardisamanwhoseekschallenge.Richardisfiercelyindependentyetteamoriented.Heholdshimselfandotherstoimpossiblyhighstandardsandquestionseverythinguntilcommittinghimselffullytoaction.

AlifelongresidentofthePacificNorthwest,hewasencouragedbyhisparentstobecomenotjustaparticipant,butastudentoflife;toembracechallengesandmasterthem.Richardgrewupplayingtheclassicalviolinatanearlyage,performingwiththeNationalYouthSymphonyandacceptedtotheUniversityofWashingtononaviolinscholarship.WithnoexperiencehejoinedtheprestigiousHuskymen’sheavyweightcrewteamandrowedfouryearsasalightweight,givinguphisviolinscholarshiptorow.Aftercollege,helearnedtoscullandcompeteataninternationallevel.

EarningaB.Sc.inAeronauticalandAstronauticalEngineering,hebecameanAerodynamicFlightTestEngineeratBoeinginSeattle.Currently,hehelpsflighttestthenew747‐8and787‐8Dreamliner.

RichardisexcitedabouttheupcomingAfricatotheAmericas2012rowingexpeditionandthechancetoworkwithRighttoPlay.Hebelievesthatthisupcomingadventurecontinuallywillputthecrewinuncomfortablesituations.Thiswillforcethemtofocusandreflectonwhatisthemostimportantinlife,ratherthansettlingforthefamiliar,andcomfortable.



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RightToPlayBackgrounderRightToPlay(RTP)wasfoundedin2000byJohannOlavKoss,four‐timeOlympicgoldmedalistandsocialentrepreneur.RTP’sheadquarterislocatedinToronto,Canada.MultiplenationalofficeslocatedinCanada,Norway,theNetherlands,Switzerland,theUnitedKingdomandtheUnitedStates.RTPiscommittedtoeverychild’srighttoplay.RTPgiveschildrenachancetobecomeconstructiveparticipantsinsociety,regardlessofgender,disability,ethnicity,socialbackgroundorreligion.Throughgamesandsports,RTPhelpscreatesocialchangeincommunitiesaffectedbywar,povertyanddisease.RTPcreatesasafeplaceforchildrentolearnandfostersthehopethatisessentialforchildrentoenvisionandrealizeabetterfuture.Toachievethis,RTPstimulatesandmotivateslocalcommunitiestoengageinentrepreneurship,innovationandsustainabledevelopmentpractices.RTPtrainslocalcommunityleadersascoachestodeliverprogramsin20countriesaffectedbywar,povertyanddiseaseinAfrica,Asia,theMiddleEast,andSouthAmerica.Ateamoftopathletesfrommorethan40countriessupportRTP.Asrolemodels,theseathletesinspirechildrenandraiseawarenessaboutRTPinternationally.RTPaimstoengagekeydecision‐makersfromthedevelopment,sport,business,mediaandgovernmentsectorsandfurtherensureeverychildbenefitsfromthepositivepowerofsportandplay.

Eachweek,morethan700,000childrentakepartinregularsportandplayactivitiesandacombinedtotalofmorethan1millionchildrenattendregularprogrammingandspecialsportseventsandfestivals.Thisismadepossiblebymorethan15,000localcoaches,teachersandleaders.

(http://www.righttoplay.com/International/about‐us/Pages/Glance.aspx)



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RightToPlayFactSheet• Foundedin2000byJohannOlavKoss,four‐timeOlympicgoldmedalistandsocialentrepreneur• RTPstimulatesandmotivateslocalcommunitiestoengageinentrepreneurship,innovationand

sustainabledevelopmentpractices• RTPtrainslocalcommunityleaderstodeliverprogramsin20countriesaffectedbywar,povertyand

diseaseinAfrica,Asia,theMiddleEast,andSouthAmerica• Headquarters:Toronto,Canada• NationalofficesinCanada,Norway,theNetherlands,Switzerland,theUKandtheUS• CurrentlyRTPprogramsareimplementedin:Benin,Botswana,Burundi,China,Ethiopia,Ghana,Jordan,

Kenya,Lebanon,Liberia,Mali,Mozambique,Pakistan,PalestinianTerritories(WestBankandGaza),Peru,Rwanda,Sudan,Tanzania,Thailand,andUganda

• Runsprogramsin21countriesaroundtheworldwithAthleteAmbassadorsfromover40countries• FundedthroughgovernmentagencyandUNgrants,andthroughpublicandprivatesponsorship• TheUnitedNationsConventionontheRightsoftheChildguidesRTP’swork

Reach:

• Bytheendof2009,RTPreachedmorethan700,000childreninweeklyregularsportandplayactivities,withacombinedtotalofmorethan1millionchildreninregularprogrammingandspecialsportseventsandfestivals

• Theseactivitieswerefacilitatedbymorethan13,000localcoaches,leadersandteachersandmorethan4,000juniorleaders

• Almost50percentofchildrenparticipatingweregirls• Morethan50percentofcoaches,leadersandteacherswerefemale

RightToPlayinLiberia

• RTPbeganoperationinLiberiainMarch2006• WorkedwithvolunteerLiberianLeadersasearlyas2001incampsinSierraLeone,Guinea,CoteD’Ivoire,

BeninandGhana• RTPcontinueditssupportfollowingtheendoftheCivilWarbyestablishingprogramsinMontserrado,

MargibiandBongCounties• Thesecommunitiesarehometoalargenumberofchildrenwhoareinneedofsupportiveandstructured

environmentsandprograms• Theseprogramswillpromotetheholisticdevelopmentofchildrenaffectedbyconflictandimprovetheir

mental,physical,emotional,andsocialwell‐beingthroughsportandplay• Inthefirstyearoftheproject,significantstrideshavealreadybeenmade,particularlyinthepromotionof

buildingpeacefulandinclusivecommunities,aswellaspartnerorganizationcapacitydevelopment• InDecember2008,thefirst25leadersweretrainedinRedBallChildPlayandareengagingover750

childreninregularsportandplayactivities• RTPactivitieshavebeenimplementedinVOAandCaldwellcommunitiesofMonrovia

KEYFIGURES 2008LeadersTrained 25ChildReach 750FemaleParticipation 47%



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Liberia

• Populationbelowpovertyline:80%(2000est.)(http://www.indexmundi.com/liberia/population_below_poverty_line.html)

o Definition:Nationalestimatesofthepercentageofthepopulationfallingbelowthepovertylinearebasedonsurveysofsub‐groups,withtheresultsweightedbythenumberofpeopleineachgroup.

o Rank:4• Anestimateofallpeople(adultsandchildren)aliveatyear‐endwithHIVinfection,whetherornotthey

havedevelopedsymptomsofAIDS‐35,000(2007est.)

(http://www.indexmundi.com/liberia/hiv_aids_people_living_with_hiv_aids.html)• AnestimateofthenumberofadultsandchildrenwhodiedofAIDSduringagivencalendaryear‐2,300

(2007est.)(http://www.indexmundi.com/liberia/hiv_aids_deaths.html)

• Schoollifeexpectancy(http://www.indexmundi.com/liberia/school_life_expectancy_(primary_to_tertiary_education).html)

o Definition:Schoollifeexpectancy(SLE)isthetotalnumberofyearsofschooling(primarytotertiary)thatachildcanexpecttoreceive,assumingthattheprobabilityofhisorherbeingenrolledinschoolatanyparticularfutureageisequaltothecurrentenrolmentratioatthatage.

o (Primarytotertiaryeducation)total:11yearsMale:13yearsFemale:9years(2000)

• Literacyrate(http://www.indexmundi.com/liberia/literacy.html)o Definition:age15andovercanreadandwrite

Totalpopulation:57.5%Male:73.3%

Female:41.6%(2003est.)Rank:187



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Venezuela

• Populationbelowpovertyline:37.9%(yearend2005est.)(http://www.indexmundi.com/venezuela/population_below_poverty_line.html)

o Definition:Nationalestimatesofthepercentageofthepopulationfallingbelowthepovertylinearebasedonsurveysofsub‐groups,withtheresultsweightedbythenumberofpeopleineachgroup.

o Rank:46• Anestimateofallpeople(adultsandchildren)aliveatyearendwithHIVinfection,whetherornotthey

havedevelopedsymptomsofAIDS‐110,000(1999est.)

(http://www.indexmundi.com/venezuela/hiv_aids_people_living_with_hiv_aids.html)• AnestimateofthenumberofadultsandchildrenwhodiedofAIDSduringagivencalendaryear‐4,100

(2003est.)(http://www.indexmundi.com/venezuela/hiv_aids_deaths.html)

• Schoollifeexpectancy(http://www.indexmundi.com/venezuela/school_life_expectancy_(primary_to_tertiary_education).html)

o Definition:Schoollifeexpectancy(SLE)isthetotalnumberofyearsofschooling(primarytotertiary)thatachildcanexpecttoreceive,assumingthattheprobabilityofhisorherbeingenrolledinschoolatanyparticularfutureageisequaltothecurrentenrolmentratioatthatage.

o (Primarytotertiaryeducation)total:14yearsMale:13yearsFemale:15years(2000)

• Literacyrate(http://www.indexmundi.com/venezuela/literacy.html)o Definition:age15andovercanreadandwrite

Totalpopulation:93%Male:93.3%

Female:92.7%(2001census)Rank:100


OARNorthwestP.O.Box31402Seattle,WA98103|(253)678–5863|[email protected]‐FreeImagesandMediaLinks

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Rights‐FreeImagesandMediaLinksOARNorthwest

http://oarnorthwest.com/Facebook:http://www.facebook.com/oarnorthwestTwitter:http://twitter.com/oarnorthwestYouTube:http://www.youtube.com/user/oarnorthwestMySpace:http://www.myspace.com/oarnorthwest

AdamKreek

www.kreekspeak.comFacebook:http://www.facebook.com/adamkreekandhttp://www.facebook.com/pages/Adam‐Kreek/35008341645Twitter:http://twitter.com/adamkreekYouTube:http://www.youtube.com/user/adamkreekLinkedIn:http://www.linkedin.com/pub/adam‐kreek/b/504/914

GregSpooner

Facebook:http://www.facebook.com/greg.spoonerLinkedIn:http://www.linkedin.com/in/gspooner

JordanHanssen

Facebook:http://www.facebook.com/jordan.hanssenTravellog:http://bikeperthtosydney.googlepages.comStoriesbyJordan:http://oarnorthwest.com/about/the‐crew/jordan‐hanssen/stories‐by‐jordan/

RichardTarbill

Facebook:http://www.facebook.com/richard.tarbillBlog:http://universityview.blogspot.com/LinkedIn:http://www.linkedin.com/pub/richard‐tarbill/20/1b8/ba0

RightToPlayLinks

RTPInternational:http://www.righttoplay.com/International/Pages/Home.aspxRTPDigitalPressKit:http://www.righttoplay.com/International/news‐and‐media/Pages/PressKit.aspxFacebook:http://www.facebook.com/righttoplayTwitter:http://twitter.com/RightToPlayIntlYouTube:http://www.youtube.com/user/RightToPlay1LinkedIn:http://www.linkedin.com/company/right‐to‐play?trk=fc_badge

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