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Marketing Plan
Novo Marmo
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What is Marketing ?
Marketing is the process of planning and executing
the conception ,pricing , promotion and distributionof idea ,goods ,and services to create exchanges that
satisfy individuals ,organizations , and society.From Wikipedia,
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لتحرر أمط النص الرئسيالمستوى الثي● لثلا ىوتسملا● المستوى الرابع●
خلا ىوتسملا
Planning
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Marketing Plan
المستوى الثياقر لتحرر أمط النص الرئسي● لثلا ىوتسملا● المستوى الرابع● خلا ىوتسملا
A marketing plan is a written document containing the guidelinesfor the business center’s marketing programs and
allocations over the planning period . From Wikipedia.
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Business Overview
we deal with numerous kind of marble and granite we also export all over the world we r
trying to put cooperative loyalty as our mottoas a quality product
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Market Overview
q -Sixty per cent of the population is under the age of 40,according to figures from the Technical and Vocational Training Corporation, a state-owned educational bodybased in Jeddah .
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Customer Information
ü Saudi Arabia remains one of the most activeconstruction markets in the world with morethan 1,000 active projects in construction.
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Market OverviewüThe Kingdom of Saudi Arabia has shifted its
focus towardsdelivering sustainable
buildings in order to
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Industry Information
ü
In today's rapidly growing highly advanced building industry, the granite has become anessential ingredient to bring elegant anddurable shapes and designs to exteriors and
ü interiors of buildings.
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Product/Serviceü We carry a large selection
of quality granite, marble and stone from all
over the world. As with every industry, theadvent of computer technology promises
ü We continue to introduce the latest materials in
various colours, sizes, and finishes to fit thediscriminating tastes of our customers. Our old world patterns with unique finishes and color blends are true works of art.
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Objectives We have focused on four core values:
ü Quality
ü
Personal Service
ü Creating Value
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Strategyü Wholesale
ü
Retailü Direct where buyers include individuals,
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PricingSome of the easier strategy questions to answer:
ü How to price product
ü How to promote product
ü How to store and transport product
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Promotingü Personal selling
ü
Advertisingü Publicity
ü Public relations
ü Sales promotionü Networking
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Advertisingü Magazines and newspapers
ü
Radio and televisionü Signs/posters/billboards
ü Direct mail
ü Business cardsü Brochures
ü Telephone directories
ü Internet/Web
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Sales Promotionü Samples
ü
Tradeshowsü Gifts and give-aways
ü Calendars and diaries
ü Meetingsü Displays
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Advertising and PromotionalStrategyUse direct marketing campaigns
Prepare a timetable for 12 months of allpromotional activities, remember to include thecastings' in your cash flow.
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S.W.OT. Analysis
Strengths Weaknesses
Opportunities
Threats
Customers
CompetitionCompany
Marketing Triangle
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