N.O.V.8Ershad, Kelly, Catherine, Ying Ting, Veera
“Algorithms, computers cannot keep up with the pace of an artist speed of output”
– Primary source from Dreamworks SKG
Shrek: •20 million GHz hours of computing power•Estimated cost: US$ 9.8 million
Pricing Advantages Weakness
Render Farm 24
US$0.18/GHz hourUS$50 setup fee per job
Flexible.
Ability to scale up usage as needed.
Higher Cost
Render Core
US$0.49/GHz hour
RebusFarm US$0.20/GHz hourUS$50 setup fee per job
In House Render Solutions
US$0.53/GHz hour
Perceived security advantage as CPUs are physically owned.
High upfront capital investment & maintenance cost.
90% cost reduction 2x Productivity
Software Plug-in Targeted at SMEs
Analogous Market Data
Global Animation Market:US$ 51.7 billion (2005)
Annual Global Growth: 8% (2000 to 2005)
Size of Animation Software Industry:US$ 3 billion
Number of US animation production companies:1286
Number of US animation software companies:321
SMEs and Individuals
Anyone with rendering needs
Those with particular software needs (3DMax, Solidworks…)
SMEs and Individuals
Anyone with rendering needs
Users of 3DMax, Maya…
Initial Target Market
Example We Receive They Receive
Animation Software firms
PIXAR Renderman
•Access to customer base•Distribution channels •Reputation
•Increased utility•Enhanced customer experience
Institutional Suppliers
Folding@HOME
•Access to high quality CPU power•Branding
•Funding for projects
SME Customers
Maverix Studios
•Revenue •Fast, flexible, inexpensive solutions•90% cost reduction•2x increase in rendering efficiency
Opportunity Risk Attractiveness
•Growing market of small animation firms•Increasing market acceptance
Market Risk: • Market size too small• Geographically dispersed market• Perceived lack of security• Supplier scalability issues• Reputation
This is not the optimal opportunity in this current economic environment with regards to the overwhelming market risk.
•Improvements in grid technology
Technical Risk: • Malicious Computers• Bandwidth Limitations
•Low cost structure Financial Risk: •Cash Flow•High SME sales cost should NGO partnerships fail
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