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Page 1: Northwestern technologies

Northwestern Techologies

• Why Social Media is good to have?

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Agenda

• Social Media in the Corporate Business• Landscape in the IT Industry• Opportunities & Benefits• Conclusion

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Emergence of Social Media

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Facebook-792,999,000 usersTwitter-167,903,000 usersLinkedIn-92,823,000 usersGoogle Plus-66,756,000 usersMyspace-61,037,000 usersOther-255,539,000 users

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Social Media Landscape

Magazines Internet forums Weblogs Microbogging Wikis Social networks Podcasts Photographs/pictures Video Rating & Social bookmarking

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Opportunities

Identity Conversations Sharing Presence Relationships Reputation Groups

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Benefits

Increasing brands recognition Improving brandsMore opportunities to convertHigher conersion ratesHigher brand authority Inceased inbound trafficDecreased marketing costsBetter search engine rankingsRicher customer experoences Improved customer insights

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Conclusion

o You can save moneyo You can build relationships with your clientso People will shop more