No Bragging and
Nothing Boring: 11 Effective Ways to
Share Your Impact
Kivi Leroux Miller President, Nonprofit Marketing Guide.com
Loss of Regular or Sustaining Givers from
One Year to the Next
30%
Fundraising Effectiveness Project 2011 Results from Association of Fundraising Professionals and The Center on Nonprofits and Philanthropy
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Donor Attrition Rate Between First and Second Gift
55-65%
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Fundraising Effectiveness Project 2011 Results from Association of Fundraising Professionals and The Center on Nonprofits and Philanthropy
First Gifts Not as Generous as They Could Have Been
75%
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Source: Cygnus Donor Survey
Prompt, personal thank you + meaningful & measurable results on last gift before asked again = donors indefinitely satisfied
87%
Source: Penelope Burk - “Donor Centered Fundraising”
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Reporting back results is
more important than
individual recognition.
Source: Penelope Burk - “Donor Centered Fundraising”
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It’s all about framing the results to be more relevant (meaningful!) and to give credit to the community.
http://www.flickr.com/photos/bofh/150722915
11 Ways to Do It
As we go, circle the numbers that your nonprofit could implement by the end of this year.
The Nature Conservancy: Our Scientists Say Thanks http://www.youtube.com/watch?v=K5VT3GjLZuE
http://www.youtube.com/watch?v=q0pW0dycGh0 Charity:Water Thank You Jen + Cake Wrecks Community
“Spine care” raised $5,000.
“Zawadi” raised $50,000.
Thank you, Tom Ahern, for the example.
Ten fold increase from
one edition of the
newsletter to the next,
simply by switching from
corporate storytelling to
donor-centered
storytelling.
Donors say getting a thank you from someone who benefited from the charity’s work is very meaningful.
76%
Source: Cygnus Donor Survey
Ed Givens, helped
back into housing
by Skid Row
Housing Trust
Thank you, Kat Johnson, for the example.
Positive and Personable!
Results!
Invitation
To Feel Like
We Are There
Credit to
Donors
Personable
Integration
More Goodness to Come!
Great Photo
Reminder about
Connection, and
Other Activities
How do
we keep
the love
alive?
http://www.flickr.com/photos/misteraitch/2971658475
Stop focusing on
all the activity.
Share the impact –
in fun, friendly ways.
Kivi Leroux Miller @kivilm Facebook.com/ nonprofitmarketingguide [email protected]
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