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Introduction
NAB India
Nab Indias Profile
Purpose of NAB India
NAB Indias Network
Authenticity
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Departments Of NAB India
In Mumbai:
Department of Education
Finance Raising Committee
All India Talking Book Centre
Department of Employment
Sir J. Duggan Braille Press
Microsoft Cyber Caf
Client Service & Job DevelopDepartment
Advocacy Department
Department of Rehabilitation
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Departments Of NAB India
Beyond Mumbai:
IDBI Polytechnic, Ambernath
Lions Old Age Home for the Ageing Blind, Khandala
M. S. Modak Centre for Rehabilitation of the Blind, Nashik
Sabita and Saradindu Basu Centre for Blind Women, New Delhi
Pheroze & Noshir Merwanji Rehabilitation Centre for the Blind, Mt.Abu
Adjustment and Training Centre for the Blind, Aligarh
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Education Department
Integrated education program
Home-based program for MDVI children
All India Scholarship Program
All India Sponsorship Program
Free distribution of Braille Kits
Computer Training Centre
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Finance raising committee
School fund raising
PSU funding
Bank payrolls
Corporate Houses (Air India)
Government funding
Rock concert / music shows
Street rally and Skits
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Employment department
Act as a link between Employers and Blind people, like
An Employment Exchange Bureau:
Open Employment
Self Employment
Project SHADE
Project LEAD
Sheltered Employment
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Sir J. Duggan Braillepress
Indias largest Braille press
Well equipped
Publishes in English, Hindi & Marathi
Supplier of Braille Books to 104 Blind Schools
Backbone of NAB Indias Vision
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All India Talking Book Centre
5500 titles in 10 Various Languages
Acoustically Designed Studios
Digital Recording Facility
Recording done by Professionals / Volunteers
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Microsoft Cyber Caf
Powered by Microsoft
JAWS Technology
MAGIc Technology
Provides services at economic rates
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AdvocacyDepartment
Identifies New Blind people & refer to NAB India
Community Development Program
Provides Permanent Shelter to MDB Clients
Issue Bonafide certificate to Blind people
Provision of several Aid
Provides Legal Literacy to the Blind people
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Job Development Center
Mainly works on New clients
Work under following three steps:
Job training to new Blind person / client
Counseling of new client
Self employment
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Rehabilitation Department
Works with the Principle of:
Acceptance
Adjustment
Achievement
Basic Rehabilitation Training Course
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Rehabilitation Department
Vocational Training
Diploma Program in Physiotherapy
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Project Titleand Objective
To create awareness and increase market visibility of
NAB India, to facilitate fund raising.
We were asked to:
Formulate the Marketing Strategies for NAB India
Study the Function of NAB Indias various Departments
Compare Marketing Strategies of NAB India with other NGOs
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Constraints
We were allowed to work under some restriction and
some constrains that we faced:
Only Strategy Formulation
Only Lead Generation
Time Constraint
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How weachieved our Objective
Marketing of Products made by NAB India:
Surveys
Focused Marketing
To create Awareness of NAB India:
e-Mails to HNIs
Corporate Leads
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How weachieved our Objective
Recommendations for Direct Fund Raising:
Approach Trade Fairs To Tap HNIs
Association with Corporate Houses
Tapping High End People for Donation / Sales
Online Donation facility to make NRI Donation easy
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How weachieved our Objective
Recommendations to Create Awareness & Increase
Market Visibility of NAB India:
Celebrity Endorsement
Increase frequency of Exhibition
Be a part of various Trade Fairs
Set up Stalls at Tourist Places
Collaborate with Highly Visible Events
Association with professional Institutes like ICAI, CFA etc.
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How weachieved our Objective
Lectures & Seminars to be taken in Colleges & Corporate
Online promotion through NGOs website
Create a Video / Documentary film of NGO for public exposure
Road Shows & television telecast Annual Function of NAB India
Tie ups with Radio, T.V. & Newspaper for Advertising
Association with Spas & Massage Center
Association with Youth to promote NAB India
Use Mascot, Year planner to promote Mission & Vision
Contd
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How weachieved our Objective
Recommendation for Improvement in various
Department of NAB India:
Marketing Team
Corporate Relation Team
Efficiency & Quality of work of Blind People
Need to take an Advantage of Increasing CSR activities
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Learning
After working with NAB India we can conclude our
project that it was such a wonderful experience that
gives us first feel of several management principles that
we have studied.
Apart from this experience one more important
aspect of life we came to know is that even a Blind
person has tremendous potential and abilities to
achieve success and it mainly depends on opportunity
provided. Two live example of this are Mr. Ramakrishna
and Mr. Hemant Patil of NAB India.
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Thank You!TAMSO MA JYOTIRGAMAYA