Next Generation Marketing
Social Media & Network MarketingNew Media Marketing
Video & Audio MarketingOnline Reputation Management
Presented by:
Monique Terrell, Owner & New Media ExpertSparkle Internet Image Solutionswww.sparkletoday.com
New Media Marketing“New Media Marketing is a relatively new concept utilized by
businesses in developing an online community that in most cases, includes mechanisms such as blogs, podcasts, message boards, and product reviews, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. (Wikipedia - http://en.wikipedia.org/wiki/New_Media_Marketing)
Social Media MarketingSocial media marketing is an engagement with online
communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships.Common social media marketing tools include Twitter,
Blogs, LinkedIn, Facebook and YouTube. (Wikipedia - http://en.wikipedia.org/wiki/Social_Media_Marketing)
Social MediaFacebook, Twitter, Linkedin, etc.
Internet Activities
020406080
100 91 89 81 71
% of Internet users who report this activity
% of Internet users who report this activity
Median Age of Social Networking Users
Age0
20
40
60
80
100
120
140
26
31
27
41
LinkedinMySpaceTwitterFacebook
Audience ParticipationBy a show of hands, how many of you are currently
using social media/network marketing?
Facebookwww.facebook.comUsers: 200 millionGrowth: 250K plus new users per dayFounded: 2004Best used for: Building & Maintaining your personal
network; Promoting mass market products & Trend spotting and testing
Twitterwww.twitter.comUsers: 2 millionGrowth: 3500 new users per dayFounded: 2006Best used for: Expanding and maintaining your personal&
Professional network; Enhancing customer relations; Promoting events and community building
Linkedinwww.linkedin.comUsers: 25 millionFounded: 2003Best used for: Expanding and maintaining your
professional network; Business research and recommendations
MySpacewww.myspace.comUsers: 114 millionGrowth: 230K plus new users per dayFounded: 2003Best used for: Community building among younger
audiences
hi5www.hi5.comUsers: 70 million
Latin America, Europe, Asia & AfricaGrowth: 350K new users per dayFounded: 2003Best used for: Promotion of mass market products and
community building outside the U.S.
Audience ParticipationBy a show of hands, how many of you believe that
social media/network marketing is FREE?
The InvestmentTime
Time Spent on participating and being actively present.Money
What is your time worth?Staff or Outsource
PeopleWho’s going to do it? (Hiring or Contracting)Salary
Determine Your Focus & Start with a StrategyBrand AwarenessInformation Sharing
and/or Self-PublishingReputation ManagementCustomer ServiceConnections, etc
Where will you hang out?Who will you connect
with?How often will you post?Who will post?What will you share?
Focus Strategy
All Social Media Sites are NOT EqualEach site has it’s own approach to success!
Facebook – Social and relationship building (The Social Sale)
Twitter – Social and community building (The Soft Sale)Linkedin – Professional and Partnership building (The
Warm Sale)
Social Media can Help you Increase…Website trafficConversion and SalesAd ExposureBrand AwarenessPositive Brand Association - Online Reputation
ManagementCustomer ReachSEO (Search Engine Optimization) Efforts
Social Media can Help you…Establish and/or Strengthen Credibility and Expertise
Disseminate and/or Share Information more quickly
Connect with Current and Future Customers/Clients (B2C Communication)
Create Alliances and Partnerships (B2B)
Connect your Customers Together (C2C Communication)
Other Important SitesFastPitch Networking – Social Network Site (
www.fastpitchnetworking.com)
Hubpages – Online Publishing Site (www.hubpages.com)
Flickr – Photo Sharing Site (www.flickr.com)
Slideshare – Presentation Sharing Site (www.slideshare.com)
Managing Your SMPing.fm
Multiple Site Status Update Simultaneously Linkined, Twitter, FB and Many Others
TweetLater.comManage Your Tweets & Alerts
Schedule Tweets Be Alerted via eMail Based on Key Words
MobileiTunes (iPhone): Linkedin, Twitter & FacebookBlackberry:
twitterberry (http://www.orangatame.com/products/twitterberry)
Facebook (http://na.blackberry.com/eng/devices/features/social/facebook.jsp)
TerminologyFacebook, you FRIENDTwitter, you FOLLOW & BE
FOLLOWED – TWEET PEEPSLinkedin, you CONNECT
Facebook, you WRITE/POSTTwitter, you TWEETLinkedin, you WRITE/POST
Facebook, you write/post on the WALL
Twitter, you tweet to the STREAM
Linkedin, you write/post to the FORUM
All 3 = UPDATE YOUR STATUS
Show & Tellwww.facebook.com
www.linkedin.com
www.twitter.com
Anyone want to volunteer their profile for review?
New Media MarketingVideo, Audio, Internet Radio, Web T.V. & Podcasting
Video & AudioVideo
Youtube – Video Sharing SiteViddler – Video Sharing SiteTubeMogul – Multiple Video Site Distribution (
www.tubemogul.com)
AudioiTunes – PodcastingAudioAcrobat – Record, Store & DistributeAudicity – FREE Audio Recording Software (
http://audacity.sourceforge.net/)
Internet Radio & Web T.V.BlogTalkRadio (BTR) - is the social radio network that
allows users to connect quickly and directly with their audience. (www.blogtalkradio.com)
UStream - is the live interactive video broadcast platform that enables anyone with a camera and an Internet connection to quickly and easily broadcast to a global audience of unlimited size. (www.ustream.tv)
Audience ParticipationWhat are some ideas you can think of that might be useful for hosting an online radio or Web T.V. show?
Online Reputation Management (ORM)Monitoring, Measurement & Engagement
Who’s Talking About Your Brand?Listen, Measure, Engage & Learn
Online reputation management, or ORM, is the practice of consistent research and analysis of one’s personal or professional, business or industry reputation as represented by the content across all types of online media. (http://en.wikipedia.org/wiki/Online_reputation)
Emphasis on reputation management, even for the tiniest of companies, is essential.
Who’s Talking About Your Brand?Listen, Measure, Engage & Learn
Listen - Find your brand on millions of blog posts, viral videos, reviews in forums, sharing of photos, twitter updates. Real time monitoring!
Measure - analyze buzz about my company, products, issues, competitors, and outcomes of specific marketing campaigns and social media investments. Know immediately which content is making an impact.
Engage –the customer and manage real-time responses.
SourcesPew Internet & American Life Project - The Pew Research
Center's Internet & American Life Project is one of seven projects that make up the Pew Research Center. The Center is supported by The Pew Charitable Trusts. (www.pewinternet.org)
TechCrunch (www.techcrunch.com)
Ars technica (www.arstechnica.com)
“33 Million People in the Room” written by: Juliette Powell
Thank you!Monique Terrell
Sparkle Internet Image Solutionswww.sparkletoday.com
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