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E-Business Model 1.0
Digitize the offline world
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Magazine
Coffee Forum
ClassifiedsRetail Shop
Newspaper
Shopping PlazaLibrary
University Supermarket
DonationAuctionEncyclopedia
Bank
Wallet
WholesalerPhoneRadio
Television Music Shop
DIGITIZE THEM!
Dictionary
BookstoreDiary
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e-Magazine
e-Coffee Forum
e-Classifiedse-Retail Shop
e-Newspaper
e-Shopping Plazae-Library
e-University e-Supermarket
e-Donatione-Auction
e-Bank
e-Wallet
e-Wholesalere-Phonee-Radio
e-Television e-Music Shop
DIGITIZE THEM!e-Encyclopedia
e-Dictionary
e-Bookstoree-Diary
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Dot-com Became Dot-bomb
NASDAQ Composite index peaked in March 2000 and burst before 2001* http://en.wikipedia.org/wiki/Dot-com_bubble
e-Supermarket failureWebvan.com spent far too much on infrastructure (close to one billion USD).It went bankrupt in 2001 before it had even turned a profit. Chowhuay.com went under construction since 2001.
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Why did some models go well,
but some go hell?
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E-Business Model 2.0
Make peoples life easier
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The Transaction Triangle
30 Baht
50 Baht
200 Baht
It is transaction cost!
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What is Transaction Cost?y From theory
y Fixed cost of exchange billing, invoicing, providing receipts,and handling payments.
y
Search costs buyers and sellers search for each other.y Communication costs costs of exchanging information.y Information costs gathering and providing many types of
market data.y Monitoring costs buyers and sellers place their trust in the
intermediary.
y In my opiniony Transaction cost is the cost that makes our life difficult.y Normally, we frequently feel that our life are not difficult.
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Compaq & Dell Case Study
Manufacturer Customer
T3
T3
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PantipMarket.com Case Study
Seller Buyer
T1
Classifieds MagazineT2 + T3
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Google AdWords & AdSense
Case Study
Publisher Advertiser
OnlineAgency
OnlineAgency
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4Ways for Your Online Business1. Disintermediary
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4Ways for Your Online Business1. Disintermediary
2. Be intermediary
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4Ways for Your Online Business1. Disintermediary
2. Be intermediary
3. Reduce transactioncost to compete withexisting intermediary
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4Ways for Your Online Business1. Disintermediary
2. Be intermediary
3. Reduce transactioncost to compete withexisting intermediary
4. Be intermediary of
intermediaries
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Google Acquired DoubleClicky DoubleClick is a big player in display advertising.
y Google bought DoubleClick for $3.1 billion on April 13
(while YouTube was acquired for $1.76 billion).y Googles net profit in 2006 was $3.0 billion.
y DoubleClicks annual revenue was about $300 million.
y One of DoubleClicks subsidiaries is Performics, the
third rank provider of Affiliate Marketing in US.yWhat will happen if Google try to step in Affiliate
Marketing business?
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Before Acquisition
Product Owner
Affiliate Marketer
AdWords
Publisher
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Cakeholder Before Acquisition
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After Acquisition
Product Owner Affiliate Marketer
Publisher
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Cakeholder After Acquisition
6015
12.512.5
Product Owner
Google & Performics
Affiliate Marketer
Publisher
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