StartupBus.TV Case Study
Sponsor: Viadeo's first time at SXSW and they wanted to make a splash!
Project: StartUpBus - A team of strangers on a bus, traveling at 60 mph to SXSW in three days conceiving, building and launching a startup!
Newspepper: We partnered with LiveU & UStream to livestream the StartupBus USA story: skyping into the buses, streaming pitches at Rackspace & producing 2 live shows a day with our media partners TheNextWeb, Tropo, Pop17 and Techfluff.TV
Watch the LIVE shows here:
http://www.ustream.tv/startupbus2012
The facts:
● 16 Live shows● Over 150,000 views to date● Rated better than CNN, Leo Laporte, CCB● Exclusive Interviews with SXSW speakers:
Path, Baratunde, Amber Case, Robert Scoble ● Interviews with tech influentials: Dave McClure
Ben Parr, Cathy Brooks, Fab.com & more● 'Hottest SXSW parties' coverage each night:
CrowdTap, Crosswa.lk, Amsterdam House, 6th Street, Giftiki & Kiip BetterTogether Decentralized Dance Party
The Pitch
Looking for a way to make some serious noise about your brand?
Switch your cameras on 24/7 to capture the brilliance, innovation and madness of SXSW 2013!
StartupBus USA is an incredible initiative that has received great press from TechCrunch, Fox Business Channel, Businesss Week & more. By partnering with them and pushing the content live through UStream & also on TNW, we ensured that the brand associated with it; Viadeo, was right at the forefront!
Well connected in the tech/entrepreneurship industry & SXSW veterans also meant that we were able to organise and facilitate networking events & PR meets for our client.
Does your brand need noise?We're now looking for brands, companies and startups to join us for the ride during SXSW 2013.
Sponsoring media content includes*:● Access to BravoTV personality and tech journalist, Hermione Way● Scheduled interviews with SXSW speakers, industry influencers
and media● VIP Access to the hottest SXSW Parties● A professional camera crew and Project Manager● Personalised, branded UStream channel with pre-roll ads● A luxury apartment in the centre of town to share with cast and
crew● Promotion of your brand through our social media networks● Live distribution of 2 daily shows plus distribution via TheNextWeb
Please contact [email protected] or [email protected] if you want to chat through our Sponsorship Packages or for more information.
*Inclusions above to be negotiated dependant on rate.