www.sustainabletourism.nz

ECONOMIC HOST COMMUNITY

Sustainable Growth

Industry Revenue

Community Engagement

Host Community Satisfaction

ENVIRONMENTVISITOR

Visitor Engagement

Visitor Experience

Minimising Footprint

Ecological Restoration

Tourism businesses actively support and champion

ecological restoration initiatives

International and domestic visitors’ experience of

New Zealand overwhelmingly meets or exceeds expectations

Based on a survey of 614 tourism organisations, including 497 supporters of the New Zealand Tourism Sustainability Commitment.

Tourism businesses actively engage with their visitors to

ensure that the visitor experience is enhanced

Tourism businesses are measuring, managing and

minimising their environmental footprint

90%2025 Goal

20192018

69%63%

+6CHANGE SINCE

LAST YEAR

$50 billion total tourism expenditure

per year by 2025

Sustainable growth through profitability, innovation,

quality improvement and investment

+4%CHANGE SINCE

LAST YEAR

+3CHANGE SINCE

LAST YEAR

Tourism businesses are desirable/responsible employers;

leaders in engaging and supporting vibrant communities

New Zealanders are happy with the level of tourism

activity and support growth

+4CHANGE SINCE

LAST YEAR

-1CHANGE SINCE

LAST YEAR

+3CHANGE SINCE

LAST YEAR

+2CHANGE SINCE

LAST YEAR

+1CHANGE SINCE

LAST YEAR

GOAL ACHIEVED

$$$50b

$39.3b

2025 Goal

2018 Actual

2019$40.9B

90%2025 Goal

2019

2018

78%79%

201981%

90%

77%

2025 Goal

2018

201990%

100%

87%

2025 Goal

2018

96%2025 Goal

2019

2018

97%

96%

100%2025 Goal

201978%

201876%

Performance Dashboard 2019New Zealand Tourism Sustainability Commitment

Tourism Sustainability Commitment Score

Tourism Sustainability Commitment Score

Tourism Sustainability Commitment Score

9.5

8.2

7.9

2025 Goal

2019 Actual

2018 Actual

90%2025 Goal

201979%

201876%