Our New Year’s Resolution is to…
BAN BAD WORDS
We’re not talking about potty mouth or slang
Good Issues, Bad Words
We mean words that confound or confuse
-- words that have too much baggage
poverty
abortionday care
gun show loop hole
healthcare reform
learning disability
basic skills
stackable credentials
developmental education
domestic violence
remedial education
There are good intentions behind
these words
But the words leave a bad taste
in people’s mouths
So in 2010, we plan to fight back
And help you find the words
that resonate with the public
Let’s change how we communicate
And give good causes an opportunity to make real change
Here’s to a happy and healthy
New Year!
From all of us at Douglas Gould & Company
www.douglasgould.com
Communications for Change
Visit our Bad Words blog for the latest
bad word bust
badwordsblog.wordpress.com
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