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DefenseofRhetoRadioStorytelling
TheAudiencesE
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DefenseofRheto
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Rhetoricisthe use of symboproduce an effect.
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TheWeakDefense[ofrhetoric]arguestherearetwokindsofrhetoric,goodandThegoodkindisusedingoodcauses,th
kindinbadcauses(Lanham155).
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PlatosSocratesfamouslyargued,Amanmustknotruthaboutalltheparticularthingsofwhichhespeakwrites,andmustbeabletodefineeverythingseparathenwhenhehasdefinedthem,hemustknowhowthembyclassesuntilfurtherdivisionisimpossible;a
samewayhemustunderstandthatnatureofthesoufindouttheclassofspeechadaptedtoeachnature,mustarrangeandadornhisdiscourseaccordingly.
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RichardLanhamcountersthis.AndyetjurisprintheWestfromtheGreeksonwardhasoffereoppositeanswer,aYes!whichIshallcalltheDefense,andwhichSamuelJohnsonsummarwithhisusualabsenceofcantas,Sir,youdon
knowittobegoodorbadtilltheJudgedetermiit.(156).
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RichardLanhamcontinues,TheStrongDefenassumesthattruthisdeterminedbysocialdrasomemoreformalthanothersbutallman-madRhetoricinsuchaworldisnotornamentalbut
determinative,essentiallycreative(156).
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StuffSubstance
IdeaThoughtValueFact
Rhetoric(cosmetic/ornamental)
Rhetoric(determinative,essentiallycreative)
WeakDefenseofRhetoric StrongDefenseofRhetoric
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RadioStorytellin
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Strongandweakdefensesostorytelling.
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essentiallycrea
11
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somemoreformalthanothersbutallman-m
51
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socialdram
25
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tilltheJudgede
52 76
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TheAudiencesE
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Asajournalist,inotherwords,yoworkingbothinsoundandintime
havelisteners,notreaders.(Kern
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Writingfortheear(Kern).
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Soundisphysical[]Itsacttouchingyou(Abumrad).
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Ourearswillfillinthegapsinthenarrathesoundhelpusseethefuneralandthomeandthecollegedemonstration(
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thetechnicalunderpinn
31
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Therightsoundthewhineofanairsireninwartimechoesinabuildingabandonedbecauseofachemspill,theroarofatradingpitinChicagocansubstdozensorhundredsofwords,cancanbeasdescr
andevocativeasaphotograph(Kern).
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NewMediaStoryt
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