© 2009 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice
Solutions for Small Business Data Protection
NEW! HP RDX System with 2 Cartridge Bundle
Lost civilizationLost civilization──Angkor Angkor WatWat
Don’t let your data become lost!
© 2009 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice
Throughout time, major civilizations have become LOST. They have completely disappeared or disbanded and moved on—their past becoming a mystery.
Don’t let this happen to you!
Presentation Outline
• Product Overview• Route To Market• Customer Needs & Segment• Competition & Unique HP Value• Product Positioning• Market Potential• Compatibility• Warranty• Additional Resources• Backup
NEW! HP RDX System with 2 Cartridge Bundle
• The easy way to protect business data• Low total cost for protecting business data• Simple and secure way to store backups
off-site for complete data protection• Comes with 2 disk cartridges!
Protect your small businessNo IT Wizardry Required!Complete file and operating
systemprotection can be up and running
in lessthan 5 minutes! RDX offers a more robust and ruggedized backup
solutionthan a regular external hard drive.
The HP RDX System with 2 Cartridge Bundle
The HP RDX System with 2 Cartridge Bundle includes:
• HP RDX Disk Drive (External Version Only)• HP RDX Continuous Data Protection Software• HP Utility Software• Power Cord• Additional HP RDX Disk Cartridge
Choose 500 GB, 320 GB or 160 GB
The HP RDX System with 2 Cartridge Bundle
CARTRIDGE FEATURES• 160 GB, 320 GB & 500 GB ruggedized, removable disk cartridges• Up to 108 GB/hour transfer rate, random access file retrieval• Portable, durable and shockproof (to 1 meter drop)• Long usage life cartridges – 5,000 load/unload insertions
(minimum)• Drag-and-drop backup capability• Hands-free HP RDX Continuous Data Protection Software
included w/HP StorageWorks RDX Removable Disk Backup Bundles
• Compatible with other leading CDP/ISV software applications
RDX 2 CARTRIDGE BUNDLESNew, two cartridge bundles available on May 1,
2009
500 GB, 320 GB and 160 GB
New 2 Cartridge Bundles
SKU PRODUCT NAME List Price
1st Tier Buy Price
Q2042AA HP RDX500 System with 2 Cartridge Bundle
$1,668.09 $967.49
Q2041AA HP RDX320 System with 2 Cartridge Bundle
$1,203.78 $698.19
Q2040AA HP RDX160 System with 2 Cartridge Bundle
$714.47 $414.39
MEDIA COMPATIBILITY
All HP RDX Removable Disk Backup Systems are backwards and forward compatible with All currently available HP RDX removable disk cartridges.
HP RDX Continuous Data Protection Software provides complete protection
Simple, hands free and complete server or workstation backup protection for your small businesses• 2 disk cartridges– 1 for backup and 1 for off-site protection against a site disaster
• Hands free backup – Manages the entire backup process so you don’t have to • Fully automated – No setup, no configurations, no scheduling, no buttons• Continuous data protection – When you change a file, it’s backed up
automatically • File deduplication – Increases the storage capacity of your HP RDX Removable
Disk Cartridges• Seamless cartridge rotation and archiving – As easy as swapping HP RDX
Removable Disk Cartridges• Simple file recovery – Use Windows Explorer for drag-and-drop file/folder
recovery• Complete backup – Protects all the data on your system, as well as the system
itself• Bare metal recovery – Quickly recover your entire system in case of disaster• Deep Windows integration – Windows Explorer is the only user interface required
Route To Market
• RDX Bundles Fall Under HP’s 7A Storage Supplies Product Line− All associated sales will flow into existing Storage Supplies
Programs− Ex: Storage Success, Storage Advantage, etc.
• Product Is Open To All Storage Supplies Partners− All CSPs, Supplies Wholesalers and Resellers will have access− No contractual changes or addendums required
• U.S. Only Product− These bundles are a U.S. product only at launch
• Goal− The goal is to increase RDX penetration by
opening the solution up to our supplies partners as
well as to further penetrate the SMB market
Lost civilization─Rome
Small business data protection needs
• A Simple, Easy Way To Implement Backup Solution− Limited time, knowledge, experience or desire
to dedicate to backup• Fast Backup and Restore Process
− Optimize application availability and staff productivity
• Affordable Cost Of Ownership− Low acquisition costs and low ongoing media and
upgrade costs• Removability and Portability
− On-site backup data can be removed, stored and rotated off-site in an easy, safe and secure way
• Reliability and Archivability− Reliable long term data retention to comply with
internal or government regulations• Easy Scalability
− Easy to expand as storage needs growLost civilization─Minoan
Why an HP RDX Removable Disk Backup System and cartridge?
Complete data protection for a small business wherever you start from• Currently using CDs or DVDs when…
− Optical storage capacity not keeping pace with storage growth and shortening backup and restore windows
− More robust removable media is needed
• Currently using external USB drives when…
− Lack of removability is providing insufficient protection versus on-site disasters
− Lack of robustness is providing insufficient protection for backup data taken off-site
• For organizations just starting operations, when…− A cost-effective removable data protection solution for a workstation(s) or a
single server is needed− Backup must be simple, affordable and removable
Lost City of Atlantis
Who needs the HP RDX Removable Disk Backup System?
DEMOGRAPHICS CHALLENGES• Small business• Single site • Mix of business owner(s),
support staff, administration assistants
• Workstation(s) or single entry level server
• Currently use no or only rudimentary (optical/external USB) backup
• Direct attach backup environment
• No dedicated backup resource in-house
• Limited IT budget available for data protection
• Backup/restore of critical data takes too long as storage capacity increases
• Storage capacity growing every year
• Business critical data not protected against all types of data loss, including on-site system/site destruction or natural disaster
• Requirement to comply with government regulations for data retention/integrity
RDX Competition
• Dell
- Not a channel friendly solution as Dell’s offering is sold direct
- Software offering is not as robust as HP’s
• Tandberg
- HP has a much stronger channel presence:
- more robust channel programs & sales support
- HP has more channel resources
• Imation
- Imation has very limited market share in this space
- HP has a much stronger software offering
- HP has a larger channel breadth:
- Apollo and Odyssey products have seen very weak sales
• IBM
- Recently entered the RDX market
HP RDX Continuous Data Protection Software Competitive Comparison
Feature HP Dell Tandberg
Imation IBM
Continuous Data Protection (CDP) software included
X X
File Based Data Deduplication X X
Bare Metal Restore X X X X X
Seamless Cartridge Rotation & Archiving
X X
Backup Status Updates X X
64 bit application compatibility X
Key Benefits of HP RDX
• The HP RDX Removable Disk Cartridge & Backup System provide the following benefits over other RHDD solutions:− HP RDX Continuous Data Protection Software offered free with Backup System
• continuous hands-free data and system protection
− LED Cartridge Status Indicator
− Higher disk cartridge capacities than most competitors
− Higher mean time between failures (MTBF) than most competitors
− Better drop and thermal resistance protection than other EHD solutions
− More rugged than other external disk solutions
− Better total customer experience
• ease of doing business, support, total portfolio
− HP Brand: recognition & quality
HP StorageWorks Removable Media Backup Product Portfolio Positioning
New!
HP StorageWorks RDX Removable Disk Backup System HP StorageWorks Tape Drives
For small businesses For small, medium and enterprise businesses
Currently has no/rudimentary backup procedures in place
Existing tape user and/or backup sophisticated SMB or Enterprise
Needs an entry level backup and data transfer solution that is easy to use, affordable and secure.
Needs to protect existing tape media investment and benefit from the low total cost of ownership and proven reliability they’ve come to expect from HP tape
Simple/low cost 2 to 3 cartridge backup rotation model
Best practice media rotation schemes, cost effective/durable archiving to meet regulatory requirements
HP StorageWorks RDX Removable Disk Backup System portfolio – 640 GB end of 2009
Speed GB/hour (compressed)
6 100 25 50 20012
25GB
100GB
50GB
200GB
400GB
Capacity
(com
pre
ssed)
900GB
400 +
PER
FOR
MA
NC
E
RDX 160 USB
RDX 320 USB
RDX 500 USB
Market Trends Demand for Removable Hard Disk Drives (RHDD) forecasted to grow at 76% CAGR from 2007-2012
Docking Station Unit Shipment Forecast
0
100,000
200,000
300,000
400,000
500,000
600,000
2007 2008 2009 2010 2011 2012
Uni
t shi
pmen
ts
0%
20%
40%
60%
80%
100%
120%
140%
Y/Y
unit
grow
th %
IDC
IDC
Removable Disk Cartridge Unit Forecast
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
2007 2008 2009 2010 2011 2012
Uni
t shi
pmen
ts
0%
25%
50%
75%
100%
125%
150%
175%
200%
225%
Y/Y
unit
grow
th %
IDC
IDC
Source: IDC Worldwide Removable Hard Disk Drive 2008-2012 Forecast and Analysis – January 2008
Lost civilization─Mayan
Key Growth Drivers
Market Trends (continued)Demand for Removable Hard Disk Drives (RHDD) forecasted to grow at 76% CAGR from 2007-2012
Docking Station and Removable Disk Cartridge
Revenue Forecast
$0
$100
$200
$300
$400
$500
$600
2007 2008 2009 2010 2011 2012
In millions
0%
25%
50%
75%
100%
125%
150%
175%
200%
Y/Y
reve
nue
grow
th %
IDC
IDC
Source: IDC Worldwide Removable Hard Disk Drive 2008-2012 Forecast and Analysis – January 2008
• Micro/small business customer demand for simple, affordable, robust removable disk backup
• Widespread OEM server adoption of RHDD solutions
• RDX becomes RHDD standard
• Continuing declines in mobile 2.5 inch HDD ASPs
• Steady 2.5 inch HDD capacity increases
Key Growth Drivers
Lost civilization─Rome
Hardware Compatibility and Support
SKU PRODUCT NAME
Q2042AA HP RDX500 System with 2 Cartridge Bundle
Q2041AA HP RDX320 System with 2 Cartridge Bundle
Q2040AA HP RDX160 System with 2 Cartridge Bundle
HP RDX System with 2 Cartridge Bundle
• The HP RDX System with 2 Cartridge Bundle is backwards and forward compatible with all current HP RDX Disk cartridges
• HP Proliant Servers: DL100, DL300, DL500, ML100, ML300 & ML500 Series• HP Workstations: xw4000, xw6000, xw8000, xw9000 Series• Open Connect Systems Using: External USB adapters
Operating system support
*Support for RDX Firmware Upgrade Utility not included for Linux
• Windows Vista (x86,x64)• Windows XP (x86)• Windows Server 2003 (x86,x64)• Windows Server 2008 (x86,x64)• RedHat 4 (x86,x64)*• SUSE 9/10 (x86,x64)*• Novell 1/2
Lost civilization─The Megalith Builders
ISV Support
• Backup applications supportedat launch: *
− HP RDX Continuous Data Protection Software
− HP Data Protector Express Software
− HP Data Protector Software
− Symantec Backup Exec
− CA ARCServe
− Yosemite Backup
− Native NT/Windows Server Backup
− Native TAR, CPIO
Visit the HP compatibility website for future updates at www.hp.com/go/connect
* Support dependent on operating system
Lost civilization─Rome
Warranty and services included with the product
• Hewlett-Packard provides a 1 year, next-day, parts exchange, limited warranty for the HP RDX Removable Disk Cartridge, plus 9x5 phone support for the duration of the warranty.
• For more information about the HP RDX Removable Disk Cartridge limited warranty, visit:http://h20000.www2.hp.com/bizsupport/techsupport/document.jsp?objectid=c01423593
• For more information about HP’s Global Limited Warranty and Technical Support, visit: ftp://ftp.compaq.com/pub/products/storageworks/warranty/EN_321708-008.pdf Lost civilization─Minoan
Additional Information
• WORLDWIDE:
− www.hp.com/go/rdx
• For HP RDX Removable Disk Backup System information
− www.hp.com/go/storagemedia
• For HP RDX Removable Disk Cartridge information
− www.hp.com/go/connect
• For hardware and software compatibility AMERICAS REGION:
– www.suppliesinfo.com Don’t let your data become lost! To learn more, visit:
– www.lostwithouthpstoragemedia.com
Lost civilization─Angkor Wat
© 2009 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice
Product support & compatibility
The HP StorageWorks RDX Removable Disk Backup System USB Rack-Mount Kit
• Provides a space-efficient way to rack-mount the HP RDX Removable Disk Backup System − Provides high capacity of storage in 1U of rack space
• Up to 2 TB of compressed capacity using two HP RDX Removable Disk Backup Systems
− Fit up to 2 half-height RDX Removable Disk Backup Systems in a single 1U enclosure
− Ideal for high-density servers with limited bays
• Installs quickly and easily− No tools required for installation
− Uses sliding universal rails that fit all current HP racks
− Provides a top access door and removable slide-out drive trays for easier access to removable hard disk drives while the enclosure remains in the rack
• Delivers a flexible, scalable rack-mount solution− Allows for drive upgrades when you need additional capacity or want to
migrate to new generations of RDX removable hard disk drive technology
New
Recommended services
To increase ROI and product uptime and reduce the cost of ownership, Hewlett Packard recommends:• 3 years Next Business Day hardware support
−Guards against downtime, which reduces productivity and profitability
−Eases budget planning with fixed-cost support that includes parts and labor
−Direct access to proven technical and problem-solving expertise
−Improve the productivity of system managers and operators
−Enjoy consistent service coverage across geographically dispersed sites
HP Care Pack Services
HP CARE PACK SERVICES ARE SOLD BY HP AND HP AUTHORIZED ENTERPRISE AND COMMERCIAL RESELLERS. SERVICES FOR CUSTOMERS PURCHASING VIA DIRECT AND ENTERPRISE RESELLERS ARE QUOTED USING HP ORDER CONFIGURATION TOOLS.
Key for HP Care Pack Service availability:
E = Service available for customers purchasing direct and via enterprise resellers
C = Service available for customers purchasing via commercial resellers
N/A = Service not applicableHP CARE PACK SERVICES DEPLOYMENT AND PER-EVENT SERVICES AVAILABILITY
HP Installation N/A
HP Installation and Startup N/A
HP Implementation N/A
HP Care Pack Services
HP Care Pack Availability Services 1 yr 3 yr 4 yr 5 yr
HP Next Business Day Hardware Support
N/A E/C N/A N/A
Availability services
Product Number
Product Description Support Band
UJ763E HW, “3-year”, “NBD”, “9x5”, “parts exchange” 9KZ
Enterprise & Commercial Purchased Care Packs
HP Services Global Footprint
• 65,000 professionals• 5,000 storage professionals• 160 countries• 105 response and operations centers for
24x7 support
TokyoSeoul
HongKong
Singapore
Melbourne
Montreal
BuenosAires
SaoPaulo
CaracasMexicoCity
Mt. View
DallasAtlanta
Johannesburg
DubaiTel Aviv
Istanbul
StockholmWinnersh
Madrid
Vienna
Athens
MoscowPrague
WarsawBudapest
Bristol
Milan
Dusseldorf
TokyoSeoul
HongKong
Singapore
Melbourne
Montreal
BuenosAires
SaoPaulo
CaracasMexicoCity
Mt. View
DallasAtlanta
Johannesburg
DubaiTel Aviv
Istanbul
StockholmWinnersh
Madrid
Vienna
Athens
MoscowPrague
WarsawBudapest
Bristol
Milan
Dusseldorf
• Largest team of Brocade-certified engineers
• 80 customer education centers• 15 SAP/HP competency centers• Global knowledge management system• Worldwide network of services partners
What customers tell us they value most about our services• Knowledge of
environment• Experienced
professionals• Fast response time • Sensitivity to business
needs and pressures• Problem avoidance• Single point of contact• Integrated support for
storage, servers and networks
Maximum uptime with minimal risk
Lost civilization─Angkor Wat
For more information about HP Care Pack Services• For more information about global limited warranty and
technical support, visit: ftp://ftp.compaq.com/pub/products/storageworks/warranty/EN_321708-008.pdf
• Additional information about HP Care Pack Service features and benefits is available at: http://www.hp.com/hps/carepack/services/
• For more information about Deployment and Per Event Services for HP Storage, visit:http://www.hp.com/hps/storage/
• To find HP Care Pack Services available via HP authorized commercial resellers, visit: http://h30125.www3.hp.com/csn/salesmktg/elfpack/elf_nonlkup_ctrylang.asp?code=ELNL
33
HP StorageWorks RDX Removable Disk Backup System models
SKU PRODUCT NAME
AJ934A HP StorageWorks RDX500 Internal Removable Disk Backup System
AJ935A HP StorageWorks RDX500 External Removable Disk Backup System
AJ767A HP StorageWorks RDX320 Internal Removable Disk Backup System
AJ768A HP StorageWorks RDX320 External Removable Disk Backup System
AJ765A HP StorageWorks RDX160 Internal Removable Disk Backup System
AJ766A HP StorageWorks RDX160 External Removable Disk Backup System
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