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Interspeed Marketing Solutions Limited. February 2011. All rights reserved.
OKCustomer
Acquisition Campaign
@ Comilla
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Interspeed Marketing Solutions Limited. February 2011. All rights reserved.
Campaign Name : Customer Acquisition Campaign @ rural areaPrepared By:Md. Abul Bashar, AM, Comilla
Organized By:
Md. Harun-Or Rashid, TO, Comilla-2 &Somoy Enterprise, Agent of Debidwar &
Other 7 OK agent
Supported By: Md. Zohirul Islam, TO, Comilla-1
Mahmudul Hassan, TO,-Chandpur
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Content:Campaign Objective
Acquisition Process & Modality
Place & ParticipantsLogistics Support & Achievement
Customer Feedback
Recommendations Special Attraction of the Mela
Snap-Shot of the campaign
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Campaign Objective: Customer acquisition (Target 500)
Customer awareness
Meet monthly target Market & Business expansion
Develop brand image to mass people
To inspire the agent for OK customer create
Profit enhancement for the agent Know customer feedback
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Interspeed Marketing Solutions Limited. February 2011. All rights reserved.
Acquisition Process:We have arranged a campaign at rural areas and introduce OKto
mass people where we have achieved the campaign objective for
business enhancement. And individual communication about thespecial feature of OK to the lower class people.
Modality:One to one communication by BP
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Place:
Khalilpur Bazar, Debidwar, Comilla
Participants:8 agent and around 3000 peoplegathered in 3 days campaign.
Date: 23rd, 24th& 25thFeb2014
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Logistic Support:
OK festoon
Leaflet
Digital Banner
Sound system / Mike
Gift Item
Brand Promoter
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Campaign Achievement:
Total 522 customer acquisition
Positive customer feedbackMore than 3000 people awareness about OK
3000 leaflet distribution to the mass people
Agent profit maximization from OK Ensure brand image in the areas people
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Customer Feedback:
Cut off minimum balance requirement andbalance inquiry.
Cash In should be free instead be 1% charge
Balance check should be free instead of tk. 2
Introduce different module in MFS, like DPS,Foreign remittance, Recharge & Bill pay
Ensure smooth network service
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AM & TO Recommendations:Cash In & Balance check need to be free
Arrange more customer engagement programrandomly @ nationally
Introduce DPS, Foreign remittance & Top-up
Ensure smooth network service
Provide OK service to all operator network
Create a TV commercial asap
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Special attraction of the Mela:We have arranged the campaign with ensuring a minimum gift
item those who are open OK account at mela place.
Gift Item Module-1:Those who open OK account he will be eligible for a candle.
Gift Item Module-1:Those who open OK account and get virtual money Cash In
Tk.50 or above he will be eligible for a free lottery coupon wherehe may get the confirm a minimum prize.
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Lottery Prize Item: 1stPrize: Mobile Set 1 pc
2ndPrize: Iron Machine 1pc
3rdPrize: Cricket Bat 1pc
4thprize: Cricket Stamp 1 set
5thPrize: Cricket Ball 1pc
6thPrize: Key Ring 12 pcs
7thPrize: Tooth Brush 12 pcs
7thPrize: Soap 12 pcs
7thPrize: Soap case 12 pcs
8thPrize: Pen 24 pcs 9thPrize: Biscuit 24 pac
10thPrize: Candy 200 pcs
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Interspeed Marketing Solutions Limited. February 2011. All rights reserved.
Major Findings of the Campaign: Due to network problem we have lost at least 40%-50% newcustomer during the campaign period.
Most of the customers went back just because of they couldntcomplete the registration process.
Take a lot of time for registration almost 20-30 minute per customer.
Customer as well as agent have annoyed for this delayed service.
Server performance need to develop otherwise it will be hamperedour brand image and upcoming customers opportunity.
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Mela Venue
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Interspeed Marketing Solutions Limited. February 2011. All rights reserved.
Mela Venue
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Stall: Seven Eleven Ent, Sharif Tel & Janani Studio
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Stall : Somoy Enterprise & popular Telecom
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Stall: Janani Pharmacy & Ripon Phone Service
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Interspeed Marketing Solutions Limited. February 2011. All rights reserved.
OK Mela Miking @ Different villages
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Mela Awareness Briefing
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Customer Crowd for Account Open
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Customer Crowd @ Night Hour
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Customer Account Creation
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Student gathered @ mela
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Sound System Arrangement
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Lottery Prize Items
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Lottery Coupon Withdrawn
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1stPrize, Mobile Set Handover
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Interspeed Marketing Solutions Limited. February 2011. All rights reserved.
2ndPrize, Iron Machine Handover
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Interspeed Marketing Solutions Limited. February 2011. All rights reserved.
3rdPrize, Cricket Bat Handover
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4th& 5thPrize
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Night Hour Customer Crowd
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Dance Party Arrangement
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We are OK
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Thanks for stay with OK !!!
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