7/27/2019 Nestle Product Line (2)
1/24
7/27/2019 Nestle Product Line (2)
2/24
It was founded in 1867 by HENRI NESTLE.
Was listed no.1 in fortune global 500
as the Worlds most profitable corporation.
Ranked no.13 in FT global 2011 withmarket capitalization of $200 million.
Has449 factories in 86 countries and employs
more than 3,28,000 people.
Mainly deals in chocolates, milk products,maggi, soup, sauce, coffee, tea, milkmaid,
and mineral water etc.
7/27/2019 Nestle Product Line (2)
3/24
the world's leading nutrition, health and wellness company.
Our mission of "Good Food, Good Life" is to provideconsumers with the best tasting, most nutritious choices in
a wide range of food and beverage
To be a leading, competitive, Nutrition, Health and Wellness
Company delivering improved shareholder value by being apreferred corporate citizen, preferred employer, preferred
supplier selling preferred products.
7/27/2019 Nestle Product Line (2)
4/24
HEAD OFFICE :-Delhi
Moga (Punjab),
Choladi (Tamilnadu),
Nanjagud (Karnatka),
Samalakaha (Haryana),
Ponda (Goa)
7/27/2019 Nestle Product Line (2)
5/24
7/27/2019 Nestle Product Line (2)
6/24
7/27/2019 Nestle Product Line (2)
7/24
7/27/2019 Nestle Product Line (2)
8/24
7/27/2019 Nestle Product Line (2)
9/24
7/27/2019 Nestle Product Line (2)
10/24
7/27/2019 Nestle Product Line (2)
11/24
TOUCH POINTS
7/27/2019 Nestle Product Line (2)
12/24
7/27/2019 Nestle Product Line (2)
13/24
Uses the samesymbols worldwide.
think globally andact locally
Product formulation vary tosuit cultural differences.
7/27/2019 Nestle Product Line (2)
14/24
Reduce prices and introduce
smaller packages for products
to make them affordable has also
implemented many promotional
schemes.
Free sample :-The company has also promoted
there products like giving free
samples of the new products
free with old popular and
famous product.
7/27/2019 Nestle Product Line (2)
15/24
target the children:-It also came
up with products
which will target the children like
fruitips, milky bar choo,
nestle Chinese maggi noodles.
In the spirit of catering to Indian
tastes magi introduced magi
pickles in five variants
benchmarked to give her
ghar ka swad.
7/27/2019 Nestle Product Line (2)
16/24
Nestl launches new campaign for KitKat,uses animation for the first time inIndia. It urges busy youngsters to takea break and notice the fun events intheir surroundings.
http://www.afaqs.com/advertising/creative_showcase/index.html?id=23636&media=TV&type=Indian7/27/2019 Nestle Product Line (2)
17/24
Maggi
Milo
Kitkat/Munch
7/27/2019 Nestle Product Line (2)
18/24
Demographic
Age group 8 to 14
Social Class Working
Households
Size of Family Nuclear
Psychographic
Life styles Fast Movers
Personality ready to
experiment
Launched in 1982
Entirely new concept of ready to make noodles
Targeted towards Teenagers through mothers
7/27/2019 Nestle Product Line (2)
19/24
Demographic
Targeted at children,
primarily boys in the 5-12
age bracket.
Psychographic
Centered around the
winning moment.
Health conscious
Sportsmen as role model
Introduced in 1996-97
Has about 3.3 per cent of the Indian HFD market.
7/27/2019 Nestle Product Line (2)
20/24
Demographic
Initially targeted to
premium segment gradually
moved to low price
segment
Psychographic
Consumer's desire for a
good value for money .
Light Low dietary value
7/27/2019 Nestle Product Line (2)
21/24
7/27/2019 Nestle Product Line (2)
22/24
INDIA:CleanDrinkingWaterProjectAnd WaterEducationProgrammeForChildren:
The project has benefitedMore than 17000 childrenAnd even the farmersWere made aware to
Make proper use of waterduring their farmingactivities .
7/27/2019 Nestle Product Line (2)
23/24
IN INDIA:
NestleAgriculturalServiceshas used the experience gained
by nestle in different PartsOf the world to set up a
system of direct and
Efficient contact with the
farmers in India.
7/27/2019 Nestle Product Line (2)
24/24
Top Related