Beverages• Skimming strategy• Price leadership strategy• Price flexibility strategy• Product Mix Pricing Strategy• Price adjustment strategy
Prepared Dishes & Cooking Aids• Maggi- Penetration pricing strategy , pull strategy , higher margin
, packaging or consumption based , value pricing, survival objective• Ketchup-Quality oriented , mark up pricing , quantity discount
and high priced
Chocolate & confectionary• Competitive Pricing• Quantity Discount • Seasonal Price variation
Milk Production & Nutrition
Baby food• Mark up pricing,
quality oriented • Quantity discount
Milk product• Discount pack• Different sizes and
price range 10gm - Rs:10 200gm - Rs : 82 400gm - Rs : 155 750gm - Rs : 260 1kg - Rs : 391
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