Toward A New Paradigm ForContent Discovery :Meet watchmi Personalized TVNed Wiley, Managing DirectorAxel Springer Digital TV Guide GmbH
FTTH Conference 2010Lisbon, 24 February 2010
Confidential
1. How Did We Get Here?
2. The Rise of Personalization
An example: watchmi Personal TV
Agenda
3.
Confidential
How Did We Get Here?
Once, there were two.
Confidential
The emergence of cable
Media outlet proliferation accelerates
. . .
Confidential
And Another Thing : The Online Frontier
Content owners are putting more content online
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Confidential
One problem solved…
Terrestrial Satellite Cable Internet
Confidential
… another one faced
How do you find the content you want?
Where would you even begin looking?
Confidential
Remembrance of Guides Past : The Schedule
Confidential
Remembrance of Guides Past : The Grid
Confidential
Content Discovery
Confidential
1.
The Rise of Personalization2.
How Did We Get Here?
An Example: watchmi Personal TV
Agenda
3.
Confidential
Personalization as Validation
Confidential
Photo credits: Flickr users: FaceMePLS, Dplanet::, pedrosimoes7, Sukanto Debnath, Geordie Mott, exquisitur, Saquan Simpson, clspeace, Here In Van Nuys, purplbutrfly, quinet, Mickael Casol. Used under Creative Commons License
Personalization as Validation
Confidential
How Do You Take YOUR Coffee?
. . .
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Automation and Collaborative Filtering
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Editorial Guidance
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The Value of Metadata
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The Value of Metadata
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1.
An Example: watchmi Personal TV3.
How Did We Get Here?
The Rise of Personalization
Agenda
2.
Confidential
watchmi is an intelligent, self-learning content discovery solution. It learns viewer preferences and finds shows that they like.
Records & downloads automatically
Delivers programs in a familiar paradigm: the “Personal Channel”
Works just like normal TV: watch and enjoy
Quickly learns personal preferences through the use of patented algorithms
One Solution: Personal TV with
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watchmi Video
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watchmi Brings Viewers Advertisements They Want To See
watchmi uses the same APRICO technology to match advertisements with viewers that are interested in them
Long-form video advertisements
Treated just like any other program, inserted in Personal Channel
Ads are not an annoyance if viewer wants to watch them
Higher advertising rates because of targeted nature of ads
Confidential
Example: Long-form video advertisement in a Personal Channel
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Mercedes TV videos - branded long-form contentfrom Mercedes-Benz
Example: Branded Channels
Confidential
watchmi Availability
watchmi is available now in Germany. A U.S. release is planned for 2010. Other markets TBD based on interest.
Plugin for Microsoft Windows Media Center (Vista and Windows 7)High visibility – featured in Windows Media Center Gallery
Ready for service operators upon requestAvailable for STB and MobileSoftware library easily portable to multiple platforms
Confidential
Summary
In conclusion:
The bigger pipe and larger variety of content : not enough
Consumers seek an experience tailored to their needs
Technologies are now available to make this possible
The challenge : bring consumers the rich, tailored experience they desire.
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