NAVIS’s Profile01 CONCEPTDEVELOPMENT
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MY ROADMAP05
PREVIOUS EXPERIENCES
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QUALIFICATIONS 04
PROSPECT 06
CONTENTS
Navis’s Profile
Doctorial of Business Administration (Studying)
Master Degree Holder (Major: Management) &
Bachelor
Degree in Marketing
Certified Trainer & Assessor
Qualified Professional Marketer & Certified Business
Coach
Experienced in starting up new business (New Brand
Development & China Market Expansion)
MORE THAN 10 years’ working experience (7 years in
managerial position)
Motto: One is sure to win if he believes in
and depends upon the people
Management aspect
Strategic Planning
Management Policy
Project Management
Shop Management
People Management
Franchise Management
Business Negotiation
Legal Document Preparation
STRATEGIC PLANNING
• Develop strategic planning
for company expansion
• Franchise proposal
• Agency Business Model
• Joint Venture Business Plan
*Experienced in China-Entry
• Retail operation policy
• Stock management and return policy
Establish
• Customer service guideline
MANAGEMENT POLICY
• Establish project timeline and assign duty
• Develop merchandise sales strategy
Project Management
• Team formation and Setup KPI evaluation and reward system
PROJECT MANAGEMENT
Shop Management
People Management
• Preparing product portfolio
• (Product category & Pricing)
• Market Analysis
• Marketing & Promotion
• Operational Considerations
• -Staff Recruitment & Training
• -Franchisee Support
• -Supply chain, marketing roll out &
• visual merchandising
• Store Locations
• -Site selection
• -Franchise expansion strategy
• Proposed Store Design & Fit-out
Preparing Franchise Proposal
FRANCHISE MANAGEMENT
• Brand Management
• Advertising
• Public Relations
• Social Marketing
• Marketing Research
• Sponsorship
• Trade show and Exhibition
MARKETING ASPECT
TRAINING ASPECT
Enneagram Training
Product Training
Sales Training
-Retail Shop
-Business-to-Business
Customer Relationship Training
Communication Training
Business related Training
TRAINING ASPECT
Negotiated for getting Distribution Authority and developed a
joint venture business with HKD 1 billion annual revenue
Negotiated for selling the distribution authority after Brand
reconstruction project (Est. Annual Revenue HKD 24 millions)
Negotiated for Partnership Project with WT&T (Est. Annual
Revenue HKD 15 million)
Prepared business proposal for HKD 42 millions Financing plan
ETC.
BRAND MANAGEMENT
• Work for over 30 new brands
(Skincare, FMCG, Consumer
Electronic, Luxury Goods)
• Using both above-the-line and
below-the-line tools for brand
building
• Develop business plan to
support
RETAIL MARKETING
In-Store Promotion Membership Program Seasonal Promotion Sales Promotion Promotion Display Promotion Tag
ADVERTISING
TV Advertising • Creative brief• On-site in charge• Final editing
Professional Judge of TVB Most Popular TVC Awards
TVB & ATV Advertisement
Online Advertisement
MARKETING COLLATERAL
• Magazine• Newspaper• Leaflet
• Poster• Sales Brochure• Web Content
• Wall Banner• Direct Mail• Corporate Identity Template
PUBLIC RELATIONS
• Corporate image building• CSR Program
NOW TV INTERVIEW
ROADSHOW INTERVIEW
EDITORIAL FOR GRAND OPENING
EDITORIAL
ROADSHOW EVENTS
Roadshow event to build brand
awareness
Member Recruitment
Delivering promotion message
SPONSORSHIPS
Artist Sponsor
Title sponsor in sizable events
Sponsor shopping mall promotions
Encourage product trial
TRADE SHOWS & EXHIBITIONS
Concept development on Booth Design
Marketing Collateral Preparation
Trade Show Logistic
Key Account Follow Up
Observation research
Mysterious Shopper
Survey campaign
Competitor checking
前期筹划
活动执行
效果评估
MARKETING RESEARCH
01
Master Degree of Management,
UNIVERSITY COLLEGE DUBLIN02
03
QUALICATIONS
Bachelor Degree of Marketing,
HONG KONG OPEN UNIVERSITY
Doctorial of Business Administration,
University of Management & Technology
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02
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Corporate Coach ,Coaching Clinic
IVQ in Teaching, Training and AssessingLearning,Professional Training Association
Certificate of NLP in Business Coaching,International NLP Coach Association NLPACADEMY
Certificate of NLP Practitioner,International NLP AssociationInternational NLP Federation
Professional Marketer,Hong Kong Institute of Marketing
Practical PR Management,Hong Kong Institute of Marketing
Head Of Sales & MarketingBSH Limited
Corporate Development ManagerTsuen Lee Group
Brand DirectorTLC Pro (China)
Business Development DirectorEasy Group Limited
M otivative A ctive R eflective K nowledgeable E fficient T rendy
I nnovative N onrigid G oal-driven
Key Of My Success - MARKETING
2015
2016
2017
By developing the membership system and changing the customer mix, optimizing the sales revenue from 10% decreasing to 8 %
increasing
Helping a multi-national company to develop a shopping community in Hong Kong with forecasted annual turnover
$100,000,000
To promote a cooperation (forecasted annual revenue $15,000,000) with WT&T
Utilize his experiences in Brand Development
A Strategic brand consultant ---who familiarizes different business models, experiences in brand management of Luxury, Consumer Electronic, Skincare and FMCG
Experienced in starting up new business:E-Commerce, Retailing, Franchising, Listing in Chain Store
CONTACT
I would appreciate the opportunity to discuss with you personally how I can best serve your organization.
Thank you for your time and consideration and I look forward to hearing from you.
Or Chuen Man, Navis
Mobile: (852)9123 8997
E-mail: [email protected]
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