kjærGLOBAL
09_2015 | CityCo | TOMORROW’S SHOPPER | KJAERGLOBAL
kjærGLOBAL
Scre
enshot: H
um
an F
ace o
f Big
Data
Book
NAVIGATING IN THE SMART SOCIETYTomorrow’s Shoppers and Digital Creativity
09_2015 | CityCo | TOMORROW’S SHOPPER | KJAERGLOBAL
kjærGLOBAL
09_2015 | CityCo | TOMORROW’S SHOPPER | KJAERGLOBAL
Fam
ily Holiday in N
orway -
Photo: H
araldB
rekke
NAVIGATING COMPLEXITY
San F
rancisco Museum
of Modern A
rt -R
endering: Snø
hetta
Businesses need to rethink why they exist and why people should engage with them
kjærGLOBAL
09_2015 | CityCo | TOMORROW’S SHOPPER | KJAERGLOBAL
4. S
PIR
ITU
AL
3. E
MO
TIO
NA
L2. S
OC
IAL
1. S
CIE
NT
IFIC
Foodie Culture Health = Wealth Good Cause
Work/LifeBalance
BrandEngagement
Glocalisation PublicPolicies
Green Growth
ClimateChange
Hyper Urbanisation
CulturalConsumption
InclusiveDesign
The
Real Thing
IntelligentReduction
Smart Living
RisingEconomies
Happiness HuntingThe Good LifeMindfulness
SocialCapital
QUALITY OF LIFE
No AgeSociety
Free-RangeParents
Redefine
dFamilies
Digital Natives
Female Factor
Global Citizens
Active Leisure
Education 4.0
CleanTech
CloudIntelligence
The Global Brain
DialogueDriven
The Big Society
ThinkingCities
BioRevolution
Creative Class
BetapreneurshipCollaborativeCommunities
InnovationHubs
HealthChallenges
CrowdedPlanet
Bio Diversity
Turbulent Markets
Considered Consumption
ResourceShortage
One PlanetLiving
Radical Openness
Purpose DrivenLeadership
Soft Power
Lifelong Learning
Authentic
Storytelling
UNIVERSAL AWARENESS
WELLBEING LIFESTYLE CHOICES & CONSUMPTION A BETTER WORLD
ORGANISATIONS
ENVIRONMENTPOLITICS & LEGISLATIONSECONOMICS TECHNOLOGY
COMMUNICATION SOCIAL STRUCTURES
NewModels
Enoughism
TREND ATLAS 2030+THE 4P BUSINESS MODEL - People, Planet, Purpose, Profit
2. SO
CIA
L3. E
MO
TIO
NA
L4. S
PIR
ITU
AL
1. SC
IEN
TIF
IC
UNIVERSAL VALUES
CARING ORGANISATIONS
MEANINGFUL EXPERIENCES
POLITICS & LEGISLATION ENVIRONMENT
A BETTER WORLD
QUALITY OF LIFE
TECHNOLOGY ECONOMIC DRIVERS
PATCHWORK SOCIETYMULTI-CHANNEL COMMUNICATION
POSITIVE WELLBEING
kjærGLOBAL
kjærGLOBAL
09_2015 | CityCo | TOMORROW’S SHOPPER | KJAERGLOBAL
KEY SOCIETY DRIVERS
* THE GLOBAL BRAIN
* DIGITAL TRANSFORMATION
* GLOBAL CITIZENS
* DISRUPTIVE INNOVATION
* BETTERNESS CULTURE
* CIRCULAR ECONOMY
* THE GOOD LIFE
* MEANINGFUL STORYTELLING
2. SO
CIA
L3. E
MO
TIO
NA
L4. S
PIR
ITU
AL
1. SC
IEN
TIF
IC
kjærGLOBAL
09_2015 | CityCo | TOMORROW’S SHOPPER | KJAERGLOBAL
The digital transformation will drive a future where people and businesses collaborate for mutual benefit
CREATE THE FUTURE - The Global Brain (IoT) & Digital Transformation
Nike’s H
igh-Tech F
uel Wristband
kjærGLOBAL
09_2015 | CityCo | TOMORROW’S SHOPPER | KJAERGLOBAL
ENGAGE WITH PEOPLE - Global Citizens & Disruptive Innovation
Entrepreneurship is key to autonomy, the welfare state, jobs, innovation and competitiveness
Photo: H
yper Island
kjærGLOBAL
09_2015 | CityCo | TOMORROW’S SHOPPER | KJAERGLOBAL
MAKE A POSITIVE DIFFERENCE - Betterness Culture & Circular Economy
Successful organisations cultivate betterness culture to grow social capital and community engagement
Source: thegreatrecovery.com
2013
kjærGLOBAL
09_2015 | CityCo | TOMORROW’S SHOPPER | KJAERGLOBAL
BE AUTHENTIC & HONEST - The Good Life & Meaningful Storytelling
Tomorrow’s map of success will have transparency and meaningful experiences at its core
Image: T
he School of Life London
kjærGLOBAL
09_2015 | CityCo | TOMORROW’S SHOPPER | KJAERGLOBAL
TOMORROW’S SHOPPERS
‘ME’ Drivers
‘WE’ Drivers
THE
4Ps
Mindset M
ap 2015 © K
jaerGlobal
People Planet
Profit Purpose
TRUST
Radical Openness
Emotional Touch PointsRational Touch Points
ENGAGEMENT
The Good Life
COLLABORATION
Global Citizens
NEW CHANNELS
Digital Transformation
OPENNESS
The Global Brain
SUSTAINABILITY
Betterness Culture
COMMUNITY
Circular Economy
AUTHENTICITY
Meaningful Storytelling
BETAPRENEURSHIP
Disruptive Innovation
GLOBAL SUSTAINERS
WELLBEING HUNTERS
CREATIVE COLLABORATORS
TECHNOLOGY OPTIMISERS
Emotional Touch PointsRational Touch Points
kjærGLOBAL
09_2015 | CityCo | TOMORROW’S SHOPPER | KJAERGLOBAL
kjærGLOBAL
kjærGLOBAL
CONCLUSION
Successful businesses engage in meaningful dialogues to create economic, social and emotional value
Calg
ary
’s N
ew
Centra
l Lib
rary
2018 b
y S
nø
hetta
, Dia
log A
rchite
ctu
re +
Inte
riors
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