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Rural Transformation by ‘9-Gram, 9-Ratna Yojana’ under PURA:
A Win-Win Strategy for Troubled Farmers
Dr Jagveer RawatAssociate Professor of Immunology
College of Veterinary Science, Chaudhary Charan Singh Haryana Agri Uni, Hisar
EMAIL: [email protected]
andSecretary General
The Federation of Indian Chambers of Agriculture, Trade and Services
With inputs from
Prof PV Indiiresan, former Director, IIT-Chennai
Dr PS Rana, Chairman and MD, HUDCO, New Delhi
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Can we work an action plan on following: Reduced cost of agricultural inputs-
seeds, fertiliser, water, electricity, pesticides, credit, insurance, marketing
Reduced cost of agri-business development through development of supportive infrastructure facilities in select areas of rural India through cluster development approach utilising model of PURA?
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HABITAT’s KNOWLEDGE (software)Centre for Health, Agriculture, Biodiversity,
Innovation and Technology for All-round Transformation (HABITAT) : National NGO
At least 150 research cultivars of different crops, Biotechnologies of rural significance
Innovative Model of Rural Development-PURA model (hardware) as envisaged by Prof PV Indiresan and the Rural Knowledge Software added by HABITAT, makes it HABITAT-PURA
Implementation of the Model through ‘9-GRAM, 9-RATNA YOJANA’
THE NGO creates HABITAT-PURA with complete VALUE CHAIN
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Provision of Urban Amenities in Rural Ambience or PURA
HABITAT isHealthAgricultureBiodiversityInnovationTechnolologyforAll-roundTransformation
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Innovation – The Ring Road Ring a loop of villages
No overcrowded bazaarsNo congestion
No artificial inflationOf real estate prices
ViIlagesWith rail link to city
TelecomSchool
Office
Industry
Hospital
Power
Food processing
Hotel Shops
Bus
Bus
Run frequent bus services
The Villages become a virtual cityWill now support a range of services
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The cost of connectivity is minimisedWhen the Habitat is in the shape of a ring
To appreciate why, consider a city 6 km x 5 km in size,with a rectangular grid of main roads spaced 1 km apart
As the figure shows, The city has an area of 30 sq. km.
Total Main Road LengthWill then be 60 km
And all points lie within half a kmfrom main roads
Advantage of the Ring
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Not only is road length is halved,So will the length of all infrastructure.
Further ecology is superior becauseEvery point lies within Half a km of open spaces too.
Inner Unbuilt Area
As the figure shows. Length of Ring Road is 30 km onlyHALF that of the Rectangular grid
Alternately, consider a ring shaped townAlternately, consider a ring shaped townWith same 30 sq.km. built-up area ; also, as before,All points within half a km distance from main road
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PURA Minimises Costs
1.The design inherently cuts infrastructure costs
2.Rural location reduces real estate costs
3.Avoids daily commuting; hence low transport costs
4.There is surplus labour; hence, lower wage costs
5.Good environment; hence, low pollution costs
Bhopal type disaster cannot occur in villages
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Subsidies
LowInvestment
Poor Quality
Poor returns CommercialInvestment
High Quality
High returns
Reinvestment
Vicious C
ycle
Virtuous C
ycle
Vicious Cycle, Virtuous Cycle
Existing
Proposed
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Phy
sica
l-Rin
g R
oad
Soc
ial-H
abita
t
Eco
nom
ic-B
usin
ess
Management
Connecting Connectivities
Alone, neither physical connectivity (ring road),Nor economic connectivity (businesses) nor social connectivity (habitat)
Can sustain. All three together they can – with good management
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PURA + HABITAT FASAL PLAZA= HABITAT-PURA MODEL:
PROVISION OF URBAN AMENITIES IN RURAL AMBIENCE (PURA)- scheme of rural infrastructure transformation proposed by His Excellency President of India
Scheme conceived by Prof P V Indiresan, former Director of IIT, Chennai
PURA is hardware or infrastructural development strategy of ‘select rural areas’
HABITAT FASAL PLAZA is a ‘agri-business development strategy’ involving ‘farmer-primary producers’ organisations’
HABITAT provides the ‘knowledge component or software’ of PURA created hardware
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HABITAT-PURA MODEL implemented through NAV GRAM, NAV RATNA YOJANA:
WHAT IS NAV GRAM= 9 villages WHAT ARE NAV-RATNA= 9 Planets Means each village has a ‘Planetary change
agent’ At the centre of the 9-Village Planetary leaders
is the ‘Sun or Central Leader’, the PRIME INNOVATOR
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9-Gram, 9-Ratna Yojana9 Villages- 9 Quality Leaders (Nau Gram – Nau
Ratna Yojana)All villages are connected with PURA RoadEach village with a specific strength -Agri-, Horti-,
Handicrafts, Dairy etcControl Through a Market Connected Village- With
Haat/Mandi – Road Network- Railway StationThis village will have the Chief Executive of the Nau RatnaThis Village will house HABITAT’s FASAL (Food,
Agriculture, Services and Life-style) PLAZA) in an area 3 Acres (ca)
3000 Sq Ft Built-in Area (Central Portion of 1 Acre for this) - 3 Floors- First Agri Inputs and Outputs- Second: General Store, Third: Services- Bank, Insurance,Consultancies
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9-Gram, 9-Ratna Yojana: HABITAT’S FASAL PLAZA
HABITAT’s FASAL PLAZA Scheme Selects villages and its leaders through a stringent selection mechanism
Leaders are selected on – Commitment, Demonstrated spirit of entrepreneurship
Set of 9 villages selected on : focus of quality and quantity on one or more marketable products
Agri-, Horti-, Handicrafts, Dairy, Mushroom or natural ecosystem or heritage-religious-eco-Tourism principles, are applied
PLANS like SFURTI, NREGP and others are integrated to involve all sections of society in Micro-plan development for each village.
This leads to an eventual DEVELOPMENT of a SYNERGISTIC and SUSTAINABLE CLUSTER
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HFP…value chainInstitutional support has to be FORMALLY OBTAINED- University,
Institute, Vigyan Kendra (Transfer of Technology, Research for techno-business) should be in the ADVISORY BOARD OF each YOJANA. It means the Government, Non Government, Private Sector - Linked in a formal fashion –
Rural Technology and Enterprise Council (Rural TEC) has to be based at FASAL PLAZA
Rural TEC- To be connected with District-level Chamber of Agriculture, Trade and Services – Which have link with Commodity/Crop/Livestock Products Associations at local, regional, State, National and International Level through Mandi Network and linked with National Commodity Exchange to track the trading of relevant commodities by analysing trends (Future Trading Commission)
HABITAT FASAL PLAZA’s- Marketing Solution SAFE FOOD PRODUCTION PLAN SHOULD BEIMPLEMENTED IN THE
YOJANA AREA
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Food Standards, Grade- The RURAL TECHNO-BUSINESS TOOLS
HABITAT’s Food Standards are unique- Top is HABITAT Grade-1 which is as per the toughest
requirements of declaring a food ORGANICStandard-2: For products taken from those agri-ecosystems where
pesticides, fertiliser use history is non-existence for more than 20 years in nearest 20 Kilometers- Tribal Areas in India and level of pesticide etc detected are nearly same as above
Standard-3: Managed at the Food Safety Levels prescribed but is in the process of conversion to organic: having use of biopesticides and recommended biological nutrients
Standard-4: With number of practices going (IPM, Organic Conversions)
Standard-5: Disputed by the Lab and given to only AS CLAIMED BY THE PRODUCERS-
Certification shall be done by INDEPENDENT INSPECTORS as per Governmental Regulations and Export Inspection Council’s requirement for EXPORTS
FOOD SUPPLY CHAIN MANAGEMENT SUPPORT-
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HABITAT –PURA MODEL : 9-Gram, 9-Ratna Yojana
9 villages of HARDA district in Sirali Block has been selected
AN 11-days MARCH ON FOOT (MANTHAN PAD-YATRA) from 29 May to 8 June, 2006 was conducted in villages
TVE- Town and Village Enterprises Scheme of China shall be integrated in HABITAT-PURA model here on experimental basis
The delegation was taken to the government and convinced it in meetings with top officials
PURA IMPLEMENTATATION BOARD shall seek simulate socio-techno-business analyses and bring forward a ‘consortium’ of investors ‘cooperative-corporate-public sector’ venture on principle of VALUE CHAIN
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The Cluster Development Programme
Techno-business inputs from various agencies, importantly from National Productivity Council
Multi Institutional Alliance (MIA) to be created at the outset to conduct SIMULATION STUDIES and ADVISORY FUNCTIONS in later stages
Cottage, Rural, Small Scale, Medium Scale and Large Scale INDUSTRIES are to be integrated on SPECIAL ECONOMIC ZONE created on 500 meter area on both sides of RING ROAD of PURA
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National Productivity Council’s Entrepreneurship Model
5 to 100clustersBlock,ICTs
District State GOI
SECA asCluster MotivatorOr Change Agent
MPTCC
From whereIncome/Benefits for
Organising RecognisedEntrepreneurs will come
SecurityLaw & Order
Banks
Training
NRIs
Corporates
Insurance
Marketing
TechnologyTransfers
Consul-tancy
Infrastructure
GVALA
Documentation
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HABITAT-PURA could be feasible! HUDCO could provide fund Rs 55 Crore for creation of ring
road around the villages Sensitization of the State’s Planning Board and the nodal
ministry, that is, Rural Development followed by a Seminar A comprehensive ‘PURA STRATEGY FOR THE REGIONAL
DEVELOPMENT OF THE STATE’ report is then prepared, which could be funded by HUDCO and the Union Min of Rural Development. Regional Economic Development Plans would be drawn
After this study, a second study for development of individual PURA model
In each of the regions, two representative 9-Gram, 9 Ratna Yojana or HABITAT PURA models may be selected
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6 PURA proposed in Madhya Pradesh by HcG
Work on HARDA based HABITAT-PURA has been on for 8 months and considerable framework understanding of the implementation strategy, has been worked out
Huge commercial gains in cereals and horticultural crops are possible at HARDA
Cooperative and corporate ventures would succeed Answer to corporatisation of agriculture and
creation of jobs
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EACH MODEL NEEDS CONVERGANCE EFFECTED
Ingenuity, creativity and tolerance for uncertainity with excellence TEAM WORK is the need
Physical, Social and Economic CONNECTIVITIES are must when the project begins
Schemes of number of departments/Boards/private sector need to be effected from the outset
At least 500 different type of entrepreneurs are to be listed in the CLUSTER working at various levels in the cluster
Leadership has to win their confidence They should be thoroughly trained with very well laid out
programme of TRAINING IN ENTERPRISE
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What Needs to be done at the state level A 9-Gram, 9-Ratna Yojana Implementation Board needs to
formed under the chairmanship of the Hon’ble Chief Minister Sri Sri Ravi Shankar’s Art of Living and Baba Ramdev’s Patanjali Yog
Vidya Peeth and number of institutes could be knowledge contributors of the project
Vice-chairman of the Board should be an effective personality, who could take every one together
All departmental secretaries and managing directors of the Boards/corporations dealing with rural/agriculture/dairy/fisheries/forest/irrigation sectors, need to be members of the Implementation Group
The Board must have members drawn from HUDCO, National Productivity Council, CFTRI, Jabal Pur Agri University, IIT Delhi, IIM, Indore and foreign universities with their students, would be involved in plan execution and advisory work
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Proposed PURA in MP
HARDA CHHINDWARA BUDNI JHABUA KHAJURAHO AMARKANTAK
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AGRICULTURE SECTOR’S ILLS TO BE CURED FIRST
The illness of agriculture sector are rooted at its PRIMARY PRODUCTION ACTIVITIES
These activities are organised by an UNORGANISED farmer
90% of farmers LACK all kind of entrepreneurial training
Their attitudes are very unprofessional They need something akin to AMUL
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Habitat’s FASAL Plaza- support enterprises in the area
At the Plaza HUB, all kind of training facilities, shall be provided
Input-Output marketing facilities shall be available at the Plaza Plaza-needs to be projected as an SEZ This HFP SEZs should be professionally planned 9-Gram, 9-Ratna Yojana Implementation Board should
manage it Board must have individual PURA management outsourced to
the best management consultancies The management could also be professionally handed over
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SOME EXAMPLES of KNOWLEDGE MANAGEMENT Farm and Non-farm enterprises to
be developed with best SYNERGIES OF THE RESOURCES
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Organic agriculture-Safe Food Production
Research lacks in safer agri-food production in India
Food companies and exporters are avoiding concerns of consumers
Farmers could be more concerned with consumers and work for certified safe food supply through ‘Farmers-Consumers Association
Such a concept has been launched by Centre for Health, Agriculture, Biodiversity, Innovation and Technology for Allround Transformation (HABITAT)- an NGO
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HABITAT ORGANIC CONSUMERS’ ASSOCIATION or HOCA
Target 100, 0000 members in METRO CITIES Nine villages with prominence in agri-food or rural
industry (along with selected satellite villages), would supply all agri commodities of top quality and safety levels ensured
HOCA would make alliances with Habitat Organic Farmers’ Association
All products would be market under SAATVIK brand
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Manufactured by: M/S HABITAT 9-GRAM KAIMUR, BIHAR Registered.R&D and Marketing arrangements:Centre for HABITAT CENTRE, PANIPAT
•a registered Trade Mark of ‘Manav Kalyan Sewa Samiti’( a registered Society) used by ‘HABITAT FASAL PLAZA’ which is a chain promoted by the Soceity in India
SAATVIK*CHEMICAL FREE (5 Grades) CEREALSSaatvik SAFE products are guarantee forSeasonally and Ayurvedically Right Ingredients withQuality, Purity and Simplicity A HABITAT’ FASAL PLAZA Graded ProductINGREDIENTS
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SAATVIK Brand to be launched: a la AMUL All Models would start work by combining physical,
social and economical connectivites SIMULTANEOUSLY
SAATVIK Brand should be launched by His Excellency Dr APJ Abul Kalam, The President of India
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QUALITY INPUT PROVISION IN A ECO-ECO MANNER: example- Seed
Define strategic conservation and use of the local biodiversity of crops, micro-organisms and animals for ecosystem development
National Bureau of Plant Genomic Resources and universities and NGO like NAVDANYA should be guiding forces
Standard MoU have been developed by HABITAT
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Education- support the best Licensed Opportunity Fund for brilliant students to
get best education- State government is being persuaded- Private Engineering Colleges are being put to contribute 5% of fees of the students to this fund- charities are being mobilised
Resolutions- Networking- Alliances
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ASSURING SAFE FUTURE TO THE FARMER AND HIS FAMILTY
Structuring of health insurance policies to the participating households
Insurance of livestock, fisheries, seed, mushroom or crop farming
Farmer’s health insurance Premium as low as Rs 300 per
household
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HAB ITAT Consulting Group or HcG with GRAMEEN BANK for provision of SERVICES like INSURANCE and Micro-finance
SKS, ICICI, UTI or similar banks to be sourced
State Boards and Corporations serving farmers, shall be involved in design of cheap premium for farmers and their families
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Conclusion
Agriculture needs knowledge to make it competitive at farmer’s level
Marketing access support needed through HABITAT-PURA’s 9-Gram, 9-Ratna Yojana
Farmers family should diversify itself by adopting various vocations
Quality education linked with employment needed National Knowledge Commission and National
Productivity Council, HUDCO should be roped in for ‘top, middle-order, menial jobs’
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Conclusion-II A Seminar needs to be organised in Delhi for that
sponsored by HUDCO and organised by HABITAT CONSULTING GROUP
Study should propose number of PURA and indicate regions Second study should propose separate Regional Economic
Development Plan Development Board and Financial Institutions should evolve
to provide support Marketing access support needed through HABITAT-
PURA’s 9-Gram, 9-Ratna SEZ should be created at least in one strong Yojana Cluster SEZ management is the issue SEZ should have lot of base of Indian technology Suitable knowledge support system be continuously
available
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