Natural body odor controlCAREMAG™ D
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® Trademark of Clariant registered in many countriesCaremag™ - Trademark of ICL-Specialty Minerals © 2019 Clariant International Ltd
clariant.com/personalcare
Clariant International LtdBU Industrial & Consumer SpecialtiesRothausstrasse 61, CH-4132 Muttenz
07.2019
CAREMAG™ D
Consumers´ enthusiasm for safer, natural Personal Care is spreading to deodorants, reflected in the steadily increasing demand for new deodorants claiming to be aluminum-free. In partnership with ICL-Specialty Minerals, Clariant introduces formulators to a 100% natural functional active that makes it easy to create sus-tainable, differentiated, efficient-performing deodorants suitable even for sensitive skin, whilst satisfying the Clean Beauty market trend.
DESCRIPTION · Safe and natural · Dead Sea salts origin · Magnesium mineral based · Fine white powder with unique crystaline structure · Patented1 and innovative · COSMOS approved
KEY BENEFITS · Long lasting body odor reduction · Sweat and sebum absorption · Dry and velvety feel · Enables deodorant formulations without use of aluminum, alcohol and paraben
· Supports anti-stane claims
TECHNICAL INSIGHTS · Active ingredient for natural body odor (BO) control · Controls growth of bacteria, specifically Staphylococcus hominis and Corynebacterium tuberculostearicum, responsible for BO
· Usage level: 5–20%
INCI NAME:Magnesium Hydroxide (and) Magnesium Carbonate Hydroxide
1 patent held by ICL Minerals Ltd
Care & Control Natural Deodorant – JP 412/7
PRODUCT % W/W
A CareMag™ D Magnesium Hydroxide (and) Magnesium Carbonate Hydroxide
20
Tocopheryl Acetate Tocopheryl Acetate 2
Tapioca Starch Tapioca Starch 10
Distarch phosphate Distarch phosphate 10
Lavender Oil Lavandula Angustifolia (Lavender) Oil 0.5
B Plantasens® FLASH 80 Dodecane (Vegetable) 15
Plantasens® Refined Babassu Butter
Orbignya Oleifera (Babassu) Seed Oil 5
Jojoba Oil Simmondsia Chinensis (Jojoba) Seed Oil 3
Caprylic/Capric Triglyceride
Caprylic/Capric Triglyceride 4.5
Plantasens® Cosmetic Wax A4
Hydrogenated Vegetable Oil 5
Ozokerite Ozokerite 15
Cetearyl Alcohol Cetearyl Alcohol 10
Sniff TestProduct: Roll-on with 20% CareMAG™ D
Mal
od
or
sco
rin
g o
n
anal
og
sca
le [
mm
]
24 hours after washing 24 hours after washing & product application
-42%
50
40
30
20
10
0
reduction of malodor
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