| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 1
NASCAR / BP
PartnershipPresentation
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 2
...
Thrilling and exciting entertainment
A sport that has traditional values
A sport where fans have a real sense of belonging
Not just a sport … it’s a lifestyle!
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 3
#1 brand in sports
#2 sport on television
#3 in licensed products
The Hottest Sport in America
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 4
Size and Scope
17 of the top 20 sporting events with the largest attendance
in the U.S. in 2002 were NASCAR races
NASCAR races often draw larger crowds than a Super Bowl,
NBA Finals game, and World Series game combined
More Fortune 500 companies participated in NASCAR
than any other sport
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 5
NASCAR’s Top National Series:
2,200 Races 12 Divisions
125 Tracks Across 39 States
Size and Scope
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 6
Size and Scope
States that host NASCAR EventsNWCS, NBS, NCTS events
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 7
Fans and
Demographics
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 8
Fans and Demographics
75 Million fans
1/3 of the U.S. population are NASCAR Fans
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 9
5658606264666870727476
2000 20020
5
10
15
20
25
30
35
40
2000 2002
+19% +60%
. . . And Growing.
Adult NASCAR Fans (millions) Hardcore NASCAR Fans (millions)
Fans and Demographics
- Total number of adult fans grew 19%- Hardcore fans grew an incredible 60%
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 10
Fans and Demographics
NASCAR fans are spending more time following NASCAR in Print, on
Television, Radio, and the Internet
NASCAR Fans are purchasing more NASCAR related merchandise
Hardcore fans spend over $700 annually on NASCAR products
. . . And More Involved
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 11
Fans and Demographics
NASCAR is gender neutral
40%Female
60% Male
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 12
Age Group U.S. Pop NASCAR Fans Index Fan vs U.S. Pop
18-24 11% 11% 100
25-34 21% 21% 100
35-44 21% 26% 124
45-54 19% 19% 100
55-64 13% 15% 115
65 + 15% 9% 60
Fans and Demographics
NASCAR Fans are broadly spread through nearly all age brackets
32% are between the ages 18 – 34 (100 index vs. U.S. pop)
58% are between the ages 18 – 44 (109 index vs. U.S. pop)
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 13
Income Range
vs. U.S. Pop U.S. Pop NASCAR Fans Index Fan
Under $20,000 19% 13% 68
$20,000 to $30,000 20% 16% 80
$30,000 to $50,000 22% 29% 132
$50,000 to $75,000 18% 22% 122
$75,000 to $100,000 12% 12% 100
$100,000 or more 9% 8% 89
Fans and Demographics
NASCAR Fans are middle class andmore affluent than the U.S. population
42% of NASCAR Fans earn $50,000 + per year (108 index vs. U.S. Pop)
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 14
U.S. Pop NASCAR Fans Index Fan vs U.S. Pop
% of families with Kids under 18 36% 40% 111
Fans and Demographics
NASCAR is a family sport, as there is a greater presence of children among NASCAR fans than the U.S. population
Kids love cars!
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 15
Source: IPSOS-REID, NASCAR Brand Study, Summer 2001
South
38%
Index tototal U.S.:
109
Midwest
24%
Index tototal U.S.:
104
West
19%
Index tototal U.S.:
90
Northeast
20%
Index tototal U.S.:
100
NASCAR fans are distributed throughout the U.S.
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 16
Brand Attributes
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 17
Q. How closely do you associate “________” with NASCAR?
57%57%
52%52%
50%50%
50%50%
48%48%
48%48%
47%47%
46%46%
Athletes that are Regular PeopleAthletes that are Regular People
GenuineGenuine
Straight UpStraight Up
Open to AllOpen to All
Down to EarthDown to Earth
Athletes I AdmireAthletes I Admire
HonorableHonorable
Like a Big FamilyLike a Big Family
80%80%
78%78%
69%69%
66%66%
64%64%
64%64%
62%62%
Intense CompetitionIntense Competition
Skillful CompetitorSkillful Competitor
Uniquely AmericanUniquely American
TeamworkTeamwork
Thrilling and ExcitingThrilling and Exciting
Edge of Seat ActionEdge of Seat Action
Non-Stop ActionNon-Stop Action
Association with NASCAR (% Top 2 Box)Association with NASCAR (% Top 2 Box)
StrongAssociation Heritage
Drivers Applicable/”Relatable” “Stock” Cars Fun All Teams in All Events Power Performance Speed Sponsors Ambitious Aggressive
““Absolutes”Absolutes”Strong AssociationStrong Association
+
Source: Edgar, Dunn & Company, NASCAR Brand Study 2000
Brand Attributes
The NASCAR brand owns powerful, functional and emotional equities
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 18
Sense of Belonging
Regular PeopleRegular People HonorableHonorable Down to EarthDown to Earth GenuineGenuine Straight Up/HonestStraight Up/Honest Like a Big FamilyLike a Big Family
Thrilling & Exciting Entertainment
Speed & PowerSpeed & Power Edge of Seat ActionEdge of Seat Action Skillful CompetitionSkillful Competition Intense CompetitionIntense Competition Play Never StopsPlay Never Stops Daring/CourageousDaring/Courageous
UnduplicatedSport
SharedValues
++
Brand Attributes
NASCAR is the only sports brand that thrills fans and creates a powerful connection through traditional values they admire
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 19
“Thrilling Plus”
NASCAR delivers the most thrilling and
exciting sports entertainment, involving
fans of the sport with people in the sport who
live by honorable, down-to-earth
values. This involvement leads to a feeling of
belonging in the NASCAR family.
- Edgar Dunn (Spring 2000)
Equities of the NASCAR brand lead to a
powerful and unique positioning that combines: “thrilling,” “values,” and “belonging.”
Brand Attributes
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 20
People Like Me Fans can easily identify with the drivers “Regular” physiques, “Regular” guys, “Role Models”
Driving- Done by All
In the U.S., there may be no activity more universal than driving an automobile
Longest Season
Competition
Family Participation
Wives and children of the NASCAR family are visible at the tracks and in victory lane celebrations
Multi-generational sport for both Fans & Drivers Family developed & lead sport since 1948
NASCAR has some unique advantages versus stick and ball sports.
Brand Attributes
Auto racing is “Live” for approximately 10 months per year offering fans and sponsors many opportunities
Teams compete every week for right to race Every race is an “all-star race”
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 21
Attitudes towards Sponsors and Sponsorship
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 22
Fans Celebrate and Embrace Corporate Sponsorship in NASCAR
NASCAR drivers could not run their cars without sponsors' support
NASCAR is the kind of sport that needs corporate sponsorship
I know which companies sponsor NASCAR and its drivers
92%
93%
85%
89%
87%
66%
0% 20% 40% 60% 80% 100%
% agreeHardcore Fans Casual Fans
Brand Loyalty
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 23
Brand Loyalty
Fans are 3X as likely to purchase
NASCAR related merchandise
NASCAR changes the behaviors of consumers
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 24
89% of NASCAR fans agree that when a NASCAR logo is associated
with a company, that company delivers quality
When sponsors connect with our passionate fans, they can influence
their buying preferences and decisions.
Brand Loyalty
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 25
Television
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 26
Television
19 Million viewers tune-in each week to watch
NASCAR Winton Cup 38 weeks a year The longest season in sports 2nd in all pro sports on television
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 27
0
2
4
6
8
10
12
10.4 5.7 3.4 2.9 2.5 2.1 1.6 1.4 1
NFL NWCS PGA NBA MLB NBS IRL NHL CART
*Regular season eventsSource: Nielsen Media Research
Network Broadcast television ratings*
Seasons: NFL (02-03) as of 12/1/02, NWCS (2002), NBA (01-02), NBS (2002), MLB (2002), NHL (01-02),
PGA (2002), IRL (2002), CART (2002)
Television
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 28
0
1000
2000
3000
4000
5000
6000
7000
8000
18-49 7790 4052 1166 972 872 513 236
NFL NWCS NBA NBS PGA MLB NHL0
500
1000
1500
2000
2500
3000
3500
4000
18-34 3782 1451 615 322 307 239 134
NFL NWCS NBA PGA NBS MLB NHL
Viewers 18 – 49 (000’s)Viewers 18 – 34 (000’s)
Seasons: NFL (as of 12/1/02), NWCS (2002), NBA (01-02), NBS (2002), MLB (2002), NHL (01-02), PGA (2002)Regular season events Source: Nielsen Media Research
Television
NASCAR Winston Cup Series is
the second largest U.S. sport
among viewers 18-34 and 18-49
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 29
0
1
2
3
4
5
2.2 4.9
2000 2002
NASCAR sponsors secured nearly $5 Billion in television exposure
*Billions
2000 – 2002 Sponsorship Exposure
Source: Joyce Julius & Associates, Inc., Sponsors Report
Includes: NASCAR Winston Cup Series, NASCAR Busch Series, NASCAR Craftsman Truck Series
Television
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 30
Beyond the
event broadcasts,
NASCAR receives
extensive media
coverage . . .
Media Coverage
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 31
Media Coverage
In Print Newspapers
National / Local
Magazines
Sports
Business
Entertainment
General Interest
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 32
NASCAR.com One of the top five visited sports sites on
the Internet Over three million unique visitors each month
On the Internet
Live coverage of all NASCAR events Broadcast on over 550 affiliate stations each week
Over 250,000 listeners to the NASCAR Radio on XM
On the Radio
Media Coverage
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 33
Media Coverage
On TelevisionNASCAR is everywhere
National and Local News
Saturday Night Live
NASCAR Week on Wheel of Fortune
Regis and Kelly
The Tonight Show with Jay Leno
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 34
NASCAR Fans:
Fuel Purchase Patterns
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 35
An Automotive Culture
The NASCAR fan is highly involved with their automobile
Owns more vehicles Drives more miles More likely to own an SUV They buy more gas
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 36
NASCAR Fans Non-FansIndex NASCAR Fans
vs Non-Fans
Most recent vehicle is a full-size pickup or SUV
9.7% 5.9% 164*
Traveled at least 250 miles by road in the past week
28.6% 20.3% 141*
Household has at least 3 vehicles
34.8% 28.9% 120*
Source: Simmons NCS, Fall 2001 Spring 2002
Fuel Purchase Patterns
Own more vehiclesOwn larger vehicles
Drive more miles
A Powerful Consumer Segment
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 37
. . . and they buy premium fuel!
NASCAR fans are more likelyto purchase mid-grade premium,
super premium and diesel fuel
Type / grade of fuel purchased (ranked by most popular)
NASCAR Fans whobuy Gas or Diesel
Non-Fans who buyGas or Diesel
Index NASCARFans vs. Non-Fans
Regular unleaded 76.7% 75.3% 102Mid-grade premiumunleaded
25.9% 23.9% 108
Super premium unleaded 17.1% 15.4% 111Diesel fuel 8.2% 6.2% 132
Source: Simmons NCS, Fall 2001 Š Spring 2002
Fuel Purchase Patterns
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 38
NASCAR
The SportThe GameThe Competition
. . . The Relevancy
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 39
The best players in the world
All of the players on the same field
at the same time
Every race counts in the race
for the championship
There are no uneven match-ups
Door handle to door handle competition
Your mistake
your competitor’s mistake . . .
your teammate’s mistake . . .
can end your day in a second
The Game
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 40
The Relevancy
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 41
In the U.S. there may be no activity more universal
than driving an automobile
Fans can relate to the activity
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 42
To some degree, everyone has experienced the thrill of speed
Fans can relate to the activity
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 43
There are more Fortune 500 companies in NASCAR than any other sport
Winston Ford Pepsi-Cola M&M’sAT&T Pontiac Dodge 76 PlantersMcDonald’s GNC Hills Brothers
Coca-Cola Lowe’s Gatorade Burger King Chevrolet UPS Target Alltel Home Depot Budweiser Cheerios Visa Goodyear Sprint Tide DuPont Burger King Frito-Lay Kellogg’s Nabisco Mattel Rubbermaid Wal-mart K-Mart Old Spice Energizer Drakkar Noir U.S. Army U.S. Navy Kodak
Why? NASCAR drives bottom line business building results
for these brands
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 44
Of the hundreds of business segments found in NASCAR, three clearly
stand out as the most relevant and significant
Cars Tires Fuel
Fuel …
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 45
Fuel is the single most relevant category in NASCAR
– Bill France Jr.
Fuel …
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 46
A unique point of difference
Product relevance
Performance based endorsement
Enormous consumer franchise
A logical and credible position
Integral to the success of our sport
Fuel …
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 47
A logical . . .
Integral . . .
Relevant . . .
Compelling . . .
Performance-based . . .
Component of the sport
Video
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 48
Speed
Teamwork
Efficiency
Accuracy
Perfection
The race is won or lost
in the pits
The Pit Stop
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 49
The height of drama and competition in a NASCAR race
The subject of intense fan interest and media analysis
The component of the race given the most comprehensive coverage by the television networks
A terrific demonstration of precision teamwork
The Pit Stop
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 50
The Pit Stop
You Own the Pit Stop
One of two critical activities More fuel New tires
Fuel Can provides for tremendous visibility and focus of activity
Refueling is the most time consuming component of the pit stop.
. . . AND speed of refueling determines success
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 51
You Own Pit Row A 43 car high speed service station
The center of every NASCAR racetrack – the 50 yard line
Extremely visible and intrusive signs mark the entrance and exit of pit row
The most valuable branding at any NASCAR event
Pit row becomes a metaphor for your service stations
Pit Row
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 52
Not just a sponsor
Not a borrowed interest, nor an artificial association
An absolutely critical ingredient for the success of the sport
An integral part of the game
As footballs are to the NFL . . .
And baseballs are to MLB . . .
Fuel, tires and cars are the components
that bring the sport to life
Fuel…
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 53
The Opportunity
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 54
Total Exclusivity
NASCAR
All of the cars
All of the drivers
All of the teams
All of the events
Official Fuelof NASCAR
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 55
Exclusive use of the NASCAR mark and the Series Marks Official fuel of NASCAR
Official fuel of the NASCAR Winston Cup Series Official fuel of the NASCAR Busch Series Official fuel of the NASCAR Craftsman Truck Series
Official Fuelof NASCAR
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 56
Official Fuelof NASCAR
BP will have the right to advertise and publicize its’ fuels
as the Official Fuel of NASCAR via television, radio, print
and the Internet.
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 57
Brand Loyalty
72%
89%
0% 20% 40% 60% 80% 100%
When I see a NASCAR logo on something, I know it will be a quality product
If I see a NASCAR logo on something, I am much more likely to buy it than I am to buy a similar
product that is not NASCAR related
% NASCAR fans who agree
Source: Edgar, Dunn & Co., NASCAR Licensing Study 2000
The Power of the NASCAR Mark- Quality - Purchase Intent
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 58
The NASCAR logo communicates quality to 75 Million consumers.
72% of NASCAR’s fan base indicate that they are more likely to buy a brand bearing the NASCAR mark, than a similar brand without the mark.
A huge opportunity to differentiate your brand in a very competitive “commodity” business.
Official Fuelof NASCAR
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 59
We can deliver that powerful mark to each and every one of your retail locations.
- Official Fuel of NASCAR
- Official Pit Stop of NASCAR
Official Fuelof NASCAR
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 60
Exclusive right to driver names and likenesses
Official Fuelof NASCAR
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 61
Unrestricted use of teams and race cars
in all forms of advertising
Official Fuelof NASCAR
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 62
Exclusive branding on fuel delivery systems
Exclusive Branding…
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 63
PLUS. . .
A comprehensive brand integration package…
NASCAR Drivers’ uniforms
-NASCAR Winston Cup Series
-NASCAR Busch Series
-NASCAR Truck Series NASCAR Team uniforms NASCAR Officials Uniforms NASCAR Competitors car
-NASCAR Winston Cup Series
-NASCAR Busch Series
-NASCAR Truck Series NASCAR Pace Cars
Official Fuelof NASCAR
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 64
The Hottest sport in America
The #1 spectator sport in the country
The #2 sport on television
Category Ownership of the purchase influencing NASCAR bar mark
Complete brand integration into the sport
A logical and relevant position
Absolute and Total Exclusivity
The most relevant category in the sport
Official Fuelof NASCAR
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 65
The Opportunity of the Decade
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 66
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 67
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 68
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 69
| NASCAR is | the power of NASCAR | the fans | brand loyalty | television | NASCAR values | your position | the position | the opportunity | promotional rights 70
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