The Lipstick Effect During times of economic hardship
women purchase inexpensive luxuries
› In the Depression this item was Lipstick
› Now we are seeing this trend with Nail polish during the Recession
Lipstick Figures During the Depression, lipstick sales
increased by 25%
Following September 11th, lipstick sales increased by more than 13%
During economic downturn in 2002, lipstick sales were up nearly 12%
Nail Polish Figures Nail polish industry grew by 14.3% in
2009› While lipstick dropped 5.3%
Nail polish industry generates $15 million annually
Modifying the Nail Polish Market
Nail polish for the uncoordinated Nail polish stickers Nail polish Pens Nail polish detailers
So What? Why change a good thing?
› Nail polish market is booming
› Nail polish evolving to suit consumers needs
Conclusion
During times of economic hardship, women have a history of indulging in cosmetics. The 21st century is no exception.
Nail polish is no longer considered a form of makeup but rather an accessory
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