MyHIJAU MARKBRANDING GUIDELINE
THE MINISTRY OF ENERGY, GREEN TECHNOLOGY AND WATER (KeTTHA)
MyHIJAU MARKBRANDING GUIDELINE
Table of Content
02
01 Introduction
The Mark
MyHIJAU Mark Branding Guideline | Table of Content
The Business of Our Future 1
About MyHIJAU Mark 9 - 10
About MyHIJAU: MyHIJAU Milestones, Benefit from MyHIJAU! 2 - 4
Typeface 11 - 13
MyHIJAU Vision 5
The MyHIJAU Mark 6
Build Your Competitive Edge with MyHIJAU Mark 7
MyHIJAU Directory 8
MyHIJAU Mark Branding Guideline | Table of Content
Applications for Advertising and Promotion Purposes
Applications for Product Packaging Purposes04
03
Printing the Mark on Product and Product Packaging 37 - 42
Listing Number Placement 43
44 - 45Printing GreenTech Malaysia and KeTTHA Logos alongside MyHIJAU Mark
46Contact Information
Digital
Billboard, Banner, Bunting, Brochure, Flyer, and Pamphlet 18 - 23
Web Banner 32
Magazine and Newspaper Advertisements 16 - 17
Website 31Web Advertvisements 30
Collaterals: Business Card, Letterhead, Pen and Company Profile 24 - 27
Social Media PlatformsSocial Media Platforms 33 - 34Email 35
Video 28 - 29
Printing the Mark for Advertising and Promotion Purposes 15
Congratulations, your decision to produce and provide green products and services show you care enough to save our future. We hear many stories and reasons to go green, now it is time to act. The business of our future is not just about human or economic growth, but also the sustainability of life on earth. As advocates of sustainable lifestyle, we encourage wide and continued use of green products and services by providing incentives and support to develop and promote green products and services further into the market. Together we can build a better, more secure future for all. GreenTech Malaysia, through MyHIJAU, aims to recognize green products and services in pursuit of green economy development in Malaysia. MyHIJAU Mark is Malaysia’s official Green Recognition Scheme endorsed by the Government of Malaysia (the Ministry of Energy, Green Technology and Water), bringing together certified green products and services that meet local and international environment standards under one single mark. Therefore, to embrace the mark is to claim authenticity and commitment to saving the environment, enabled and observed by local authoritative bodies. Use the Mark responsibly.
The Business of Our Future
MyHIJAU Mark Branding Guideline | Introduction
1
Introduction
About MyHIJAU
GreenTech Malaysia is proud to introduce MyHIJAU, an initiative by the government to support development of Green Technology. Approved by the National Green Technology and Climate Change Council (MTHPI) in October 2012, this programme encourages local manufacturers, producers and suppliers to produce green products and services that are competitive in both local and global markets. MyHIJAU is implemented by the Ministry of Energy, Green Technology and Water (KeTTHA) and GreenTech Malaysia, to promote the sourcing and purchasing of green products and services in Malaysia. Endorsed by the government through KeTTHA, MyHIJAU Mark is Malaysia’s official green recognition scheme. Its goal is to encourage adoption of environmentally-friendly practices in the country, while catalysing the growth of Malaysia’s green economy. MyHIJAU focuses on a two-prong concept of sustainable development:
1. Sustainable Production, addressing the products and service providers’ role; and
2. Sustainable Consumption, addressing the consumers’ role.
MyHIJAU is also part of the government’s initiative to develop Small and Medium Enterprises (SME) under the National SME Master Plan (2012-2020).
Today, the global marketplace offers immense opportunities to
businesses that employ green technology to produce and
supply eco-products and services. Therefore, employing green
technology, as our new growth engine, is no longer an option.
It is a must.
Prime Minister, Dato’ Seri Najib Tun Razak International GreenTech and Eco Products Conference 2012
MyHIJAU Mark Branding Guideline | Introduction
2
rd3
2012
2013
2014
20152016
KeTTHA launched MyHIJAU Programme
MyHIJAU Directory and Mark were launched
Partnership with Mydin for green product show
More than 200 products and services registered for MyHIJAU Mark. Target 20% GGP by 2020.
Target more than 1000 products and services registration with MyHIJAU Mark. Government announced tax incentives to promote use of green products.
MyHIJAU Mark Branding Guideline | Introduction
3
MyHIJAU Milestones
4
MyHIJAU Mark Branding Guideline | Introduction
Benefit from MyHIJAU!
Businesses ConsumersCorporate and Government
Benefits from MyHIJAU
Green Investment Tax Allowance (GITA) Green products and services through MyHIJAU Directory
MyHIJAU Mark and MyHIJAU Directory
Green Income Tax Exemption (GITE)
Government Green Procurement (GGP)
INCENTIVE
GGP
GITA
GITE
GP
TA
TE
MyHIJAU Vision
5
MyHIJAU Mark Branding Guideline | Introduction
Simple and clear way for consumers to distinguish green products and services from green washing elements through the usage of a single, trusted logo, called the MyHIJAU Mark.
Comprehensive online platform for businesses to promote their green products and services to new markets.
A movement of Malaysians choosing to make smart, educated decisions about their shopping habits that will lead to a cleaner, greener future for all of us.
More companies seeking the proper environmental certification in order to reap the benefits of carrying the MyHIJAU Mark and being listed on the MyHIJAU Directory.
The MyHIJAU Mark
6
MyHIJAU Mark is Malaysia’s official green recognition scheme endorsed by the Government of Malaysia (under the Ministry of Energy, Green Technology and Water), bringing together certified green products and services that meet local and international environmental standards under one single mark. Consumers today are more conscious about their purchases and environmental impact; therefore, products and service providers can build consumers’ trust by carrying the MyHIJAU Mark.
MyHIJAU Mark Branding Guideline | Introduction
Build Your Competitive Edge with MyHIJAU Mark
The MyHIJAU Mark is a testament of your commitment for a sustainable environment. By utilising the MyHIJAU Mark, consumers can identify you as an authentic green product and service provider, giving you a competitive advantage. GreenTech Malaysia provides several marketing tools to promote your green products and services in the market:
Listed in MyHIJAU Directory Listed in MyHIJAU Apps
Product or service offering at Info Page on MyHIJAU website
Showcased in Green Gallery at GreenTech Malaysia
MyHIJAU Mark certificate
The MyHIJAU Mark can be utilised alongside registered companies’ corporate branding as part of promoting green lifestyle and business
7
Listed in MyHIJAU eBook
MyHIJAU Mark Branding Guideline | Introduction
MyHIJAU Directory
MyHIJAU Directory is a comprehensive source of information regarding certified green products and service providers carrying the MyHIJAU Mark. The MyHIJAU Mark Directory is developed to be effective and user-friendly. Information provided also includes information on tax incentives related to green procurement.
Procurers from members of the public or corporate and government bodies may find information about green products and services recognised by GreenTech Malaysia listed in the MyHIJAU Directory.
Access the Directory through:
8
MyHIJAU Mark Branding Guideline | Introduction
MyHIJAU eBook, downloaded via website Directory page
Download MyHIJAU mobile app from Play Store or App Store
The website at www.myhijau.my
About MyHIJAU Mark
MyHIJAU Mark, styled in a simple and easy-to-understand design by consumers, portrays support and responsibilities of protecting the environment.
The solid circle in the mark symbolizes environmental protection and the leaf icon is synonymous with the environment.
The name MyHIJAU on the mark will help consumers identify and choose products and services based on the indicator ‘green environment’, and so will spend more responsibly, taking into account the environmental impact. Products and service providers utilising the MyHIJAU Mark will gain opportunity to participate in the Government Green Procurement (GGP), market their products with the Mark and are eligible for Green Tax Incentives.
This mark is officially registered with the Intellectual Property Corporation of Malaysia (MyIPO) since 2016, under class 16 and class 42. GreenTech Malaysia is the sole owner and distributor of the MyHIJAU Mark.
Action will be taken if unregistered companies are found utilising this mark, not adhering to the environmental standards recognized by GreenTech Malaysia or using the mark irresponsibly.
MyHIJAU Mark Branding Guideline | The Mark
9
The Mark
10
MyHIJAU Mark Branding Guideline | The Mark
MyHIJAU Mark Signature
Symbol
Word Mark
Listing number under MyHIJAU Mark Listing number
Listing Number Placement
Listing number is to be used on products and/or product packaging. For advertising and promotion purpose, the use of MyHIJAU Mark only is sufficient. Without limitation for any publication, ensure that the Mark is clearly visible, recognizable and properly displayed.
MyHP 00001 15/ - E001
Shorten Form MyHIJAU
Category:Product (P)/Service (S)
Sectors:Building (B) / Energy (E)
Transport (T) / Waste (W)/ Water (D)
RunningNumber
YearApproved
ProductSeries
MyHP 00001 / 15 - E001
11
MyHIJAU Mark Branding Guideline | The Mark
12
MyHIJAU Mark Branding Guideline | The Mark
Design Example: Product Listing Number on Recycled Printing and Writing Paper
13
Design Example: Product Listing Number on Packaging Box
MyHIJAU Mark Branding Guideline | The Mark
14
MyHIJAU Mark Branding Guideline | Applications for Advertising and Promotion Purposes
Applications for Advertising and Promotion Purposes
15
MyHIJAU Mark Branding Guideline | Applications for Advertising and Promotion Purposes
The following visuals are samples of the Mark in use for advertising and promotion activities. They are in no way limiting the creative production, so long as the Mark is clearly visible, recognizable and is properly displayed.
The size and position of the Mark is not limited so long as the Mark is clearly visible, recognizable and is properly displayed.
Printing the Mark for Advertising and Promotion Purposes
Design Example: Magazine Advertisement
P r i n t
16
MyHIJAU Mark Branding Guideline | Applications for Advertising and Promotion Purposes
Design Example: Newspaper Advertisement
17
NEWSLOREM IPSUM DOLOR SIT AMET
NO:1234 /03:08:2017
LOREM IPSUM DOLOR SIT AMET
LOREM IPSUM DOLOR SIT AMET LOREM IPSUM DOLOR SIT AMET
MyHIJAU Mark Branding Guideline | Applications for Advertising and Promotion Purposes
Design Example: Billboard
18
MyHIJAU Mark Branding Guideline | Applications for Advertising and Promotion Purposes
Design Example: Banner
19
MyHIJAU Mark Branding Guideline | Applications for Advertising and Promotion Purposes
Design Example: Bunting
20
Logo Logo Logo Logo
o Logo
Logo Logo Logo Logo
MyHIJAU Mark Branding Guideline | Applications for Advertising and Promotion Purposes
Design Example: Brochure
21
MyHIJAU Mark Branding Guideline | Applications for Advertising and Promotion Purposes
CopyHere
Front side of the Brochure Back side of the Brochure
22
Design Example: Flyer
MyHIJAU Mark Branding Guideline | Applications for Advertising and Promotion Purposes
23
Design Example: Pamphlet
MyHIJAU Mark Branding Guideline | Applications for Advertising and Promotion Purposes
Front side of the Pamphlet Back side of the Pamphlet
24
Design Example: Business Card
Back side of the Business Card
Front side of the Business Card
MyHIJAU Mark Branding Guideline | Applications for Advertising and Promotion Purposes
25
Design Example: Letterhead
Logo
Logo
MyHIJAU Mark Branding Guideline | Applications for Advertising and Promotion Purposes
26
Green Colour mark example
Black Colour mark example
Design Example: Pen
MyHIJAU Mark Branding Guideline | Applications for Advertising and Promotion Purposes
27
Design Example: Company Profile
MyHIJAU Mark Branding Guideline | Applications for Advertising and Promotion Purposes
Images/Copy Here
Front side of the Company Profile
Back side of the Company Profile
Video
28
Design Example: Placement on “Youtube” Video Platform
MyHIJAU Mark Branding Guideline | Applications for Advertising and Promotion Purposes
29
Design Example: Placement on “Vimeo” Video Platform
MyHIJAU Mark Branding Guideline | Applications for Advertising and Promotion Purposes
30
Digital
Design Example: Placement on Web Advertvisements
Minimum size: 1024 x 768 pixels
MyHIJAU Mark Branding Guideline | Applications for Advertising and Promotion Purposes
Copy HereLorem ipsum dolor sit amet, consectetuer adipiscing elit.
Images/ Copy Here
Copy Here
Images/ Copy Here
Lorem ipsum dolor sit amet, consectetuer
Lorem ipsum dolor sit amet, consectetuer.
amet, consec-
31
Design Example: Placement on Website
Minimum size: 1024 x 768 pixels
MyHIJAU Mark Branding Guideline | Applications for Advertising and Promotion Purposes
32
Design Example: Placement on Web Banner
Images/ Copy Here
MyHIJAU Mark Branding Guideline | Applications for Advertising and Promotion Purposes
33
Design Example: Placement on Facebook Banner
MyHIJAU Mark Branding Guideline | Applications for Advertising and Promotion Purposes
Images/ Copy Here
34
Design Example: Placement on Twitter and Instagram Posts
MyHIJAU Mark Branding Guideline | Applications for Advertising and Promotion Purposes
35
Design Example: Placement on Email
MyHIJAU Mark Branding Guideline | Applications for Advertising and Promotion Purposes
36
MyHIJAU Mark Branding Guideline | Applications for Product Packaging Purposes
Applications for Product Packaging Purposes
Printing the Mark on Product and Product Packaging
37
MyHIJAU Mark Branding Guideline | Applications for Product Packaging Purposes
The following visuals are samples of the Mark in use on product and product packaging. They are in no way limiting the creative production, so long as the Mark is clearly visible, recognizable and is properly displayed.
The size and position of the Mark is not limited so long as the Mark is clearly visible, recognizable and is properly displayed.
38
Design Example: Placement on Heavy Equipment
Using black and white sticker for heavy equipment
MyHIJAU Mark Branding Guideline | Applications for Product Packaging Purposes
Placement on Product
Design Example: Placement on Biodegradable Lunch Box
39
Stamping for packaging (natural colour/ product colour)
MyHIJAU Mark Branding Guideline | Applications for Product Packaging Purposes
40
Design Example: Placement on Plastic Product
Plastic printing (print according to product colour)
MyHIJAU Mark Branding Guideline | Applications for Product Packaging Purposes
41
Design Example: Placement on Cloth Tag
MyHIJAU Mark Branding Guideline | Applications for Product Packaging Purposes
Brand Tag with the Mark Washing instruction tag with the Mark
* Inside shirt
MyHIJAU Mark Branding Guideline | Applications for Product Packaging Purposes
42
Design Example: Placement on Product Packaging
PRODUCT BRAND
Placement on Product Packaging
43
MyHIJAU Mark Branding Guideline | Applications for Product Packaging Purposes
Listing number is to be used on products only.
For advertising and promotion purpose, the use of MyHIJAU Mark alone is sufficient.
If company chooses to use its listing number, kindly apply it in the correct manner, as shown under Listing Number Placement (page 22).
Listing Number Placement
44
MyHIJAU Mark Branding Guideline | Applications for Product Packaging Purposes
Printing GreenTech Malaysia and KeTTHA Logos alongside MyHIJAU Mark
Registered companies are allowed to use MyHIJAU Mark. The use of GreenTech Malaysia and KeTTHA logos are reserved exclusively for the respective organizations. Action can be taken against companies using GreenTech Malaysia and KeTTHA logos for any advertising and promotion or product packaging purposes.
45
Placement Example on Bunting
Logo Logo Logo Logo Logo Logo
Logo Logo LogoLogo
MyHIJAU Mark Branding Guideline | Applications for Product Packaging Purposes
For additional information on MyHIJAU Mark Branding Guideline, please contact or visit us:
+603-8921 0800
+603-8921 0801
Website: www.myhijau.my
Email: [email protected]
Malaysian Green Technology Corporation (462237-T)No.2, Jalan 9/10, Persiaran Usahawan, Seksyen 9,43650 Bandar Baru Bangi, Selangor.
46
MyHIJAU Mark Branding Guideline | Contact Information
MyHIJAU Mark Branding Guideline
Visit us at www.myhijau.my
MyHIJAU MARK BRANDING GUIDELINE2017
A Flagship Project By: Paper Certified By PEFC (Environment Paper) Endorsed By:
THE MINISTRY OF ENERGY, GREEN TECHNOLOGY AND WATER (KeTTHA)
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