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© 2011 by Chris McCann
All Rights Reserved.
No part of this publication may be reproduced in any form or by any means,
without the permission of the copyright holder.
Income Disclaimer
This book contains business strategies, marketing methods and other business
advice that, regardless of my own results and experience, may not produce the
same results (or any results) for you. I make absolutely no guarantee, expressed
or implied, that by following the advice below you will make any money or play
regarding any given business.
Primarily, results will depend on the nature of the product or business model, the
conditions of the marketplace, the experience of the individual, and situations
and elements that are beyond your control.
As with any business endeavor, you assume all risk related to investment and
money based on your own discretion and at your own potential expense.
Liability Disclaimer
By reading this book, you assume all risks associated with using the advice
contained within, with a full understanding that you, solely, are responsible for
any way, and regardless of your interpretation of the advice.
You further agree that the author cannot be held responsible in any way for the
success or failure of your business as a result of the information presented
below. It is your responsibility to conduct your own due diligence regarding the
safe and successful operation of your business if you intend to apply any of our
information in any way to your business operations.
Terms of Use
You may distribute and share this product with other individuals. :)
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Table of Contents
A Short Note About the Author...........................................4
Introduction………………………………………………………………..4
Some Background Info on Harvey Mackay….…………………..6
How I Came Into Contact with Harvey ……………………...……8
5 Entrepreneur Essentials I Learned from Mr. Mackay…….9
Some Background Info on Billionaire Stanley Hubbard….21
My 1st Time Shaking Hands with a Billionaire…..…...………23
5 Entrepreneur Essentials I Learned from Mr. Hubbard...24
“Some people want it to happen,
Some wish it would happen,
Others make it happen. ” Has
�Michael Jordan�
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A Short Note About the Author...
Chris is a 19-year-old internet marketer
who makes thousands a month
online.. **HOLD UP** ..writing in third
person is just too weird for me lol. :P
Anyways, yes my name is Chris McCann
and besides being a regular 19 year old
who loves chillin’ with my friends &
laughing at ridiculous YouTube videos...
I’m a young entrepreneur who is
incredibly passionate about reaching true
wealth (an abundance of money, physical
health, mental health & positive
relationships).
I love helping people.
So in my quest for “true wealth”, my intention is to inspire, help &
liberate as many people as I can.
As I have begun climbing “the ladder of
success” (sounds so dramatic lol) I have
started to do weekly blog posts about
my journey over at my personal site
YoungEntrepreneurLife.com
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My intention for YoungEntrepreneurLife.com is to provide a step-by-
step account of my young entrepreneurial journey to the top. Other
than the entertainment factor of witnessing my successes & failures, I
hope to provide you with immense value by sharing what I
learn as I climb the ladder.
I firmly believe know that every single person has the ability to
take charge of their situation & create the life of their dreams… so I
hope this site provides you with the entertainment, knowledge &
inspiration to get you to the top as well!
------------------------------------
Introduction I am incredibly grateful that I’ve been fortunate enough to be
able to learn face to face and have one-on-one time with both
Stanley Hubbard & Harvey Mackay. I have benefited immensely
from each of the interactions so I would like to pass on The 10
Entrepreneur Essentials that I learned
from them to you.
To life-long personal growth & our success,
Chris
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Some Background Info on Harvey Mackay
Harvey Mackay is the author of the New
York Times #1 bestsellers Swim With
The Sharks Without Being Eaten
Alive and Beware the Naked Man
Who Offers You His Shirt. Both books
are among the top 15 inspirational
business books of all time, according to
the New York Times. In total, Harvey’s
books have sold 10 million copies
worldwide, been translated into 37
languages and sold in 80 countries.
Harvey is a nationally syndicated columnist for United Feature
Syndicate, whose weekly articles appear in 52 newspapers around the
country, including the Chicago Sun Times, Rocky Mountain News,
Orange County Register, Minneapolis Star Tribune and Arizona
Republic.
He also is one of America’s most popular and entertaining business
speakers. Toastmasters International named him one of the top
five speakers in the world.
At age 26, he purchased a small, failing Envelope Company in 1959,
which has grown to a $100 million business employing over 600
people. Mackay Mitchell Envelope Company is one of the nation’s
major envelope manufacturers, producing 25 million envelopes a day.
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As chairman, Harvey’s philosophy is engrained in the company,
beginning with its motto: Do what you love, love what you do
and deliver more than you promise.
Harvey is a graduate of the University of Minnesota and the Stanford
University Graduate School of Business Executive Program. He is an
avid runner and marathoner, and former #1 ranked tennis player in
Minnesota.
He currently sits on the board of
the Minnesota Orchestra and is
a former director on Robert
Redford’s Sundance Institute
and the University of Minnesota
Carlson School of Management.
He has been a guest lecturer at
various universities and business
schools, including Harvard,
Stanford, Michigan, Cornell,
Wharton and Penn State.
All of which is why Fortune magazine refers to him as “Mr. Make
Things Happen.”
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How I First Met Harvey Mackay
The business “school” within my university, The University of
Minnesota – Twin Cities, periodically has authorities come in to give
speeches. It just so happened that one day Harvey Mackay was
scheduled to speak at one of the large
lecture auditoriums. Even though I had
to sit on the stairs in the aisle (all the
seats were filled!), I still attended
Harvey’s speaking gig and loved every
minute of it. After he had finished, I
rushed down to the stage.
To my chagrin I was able to hold
his attention and actually begin a
conversation with him. Other than also
getting a free book from him J, I
learned 5 Entrepreneur Essentials
that I will be sharing with you right
now.
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1. Investing in Another Person
Yields the Highest ROI
“Grow grain = 1 year of happiness
Grow trees = 10 years of happiness
Grow people = 100 years of happiness”
~Harvey Mackay
Harvey explained that the best investment in the world that can be
made is in growing another person. When time, education and
resources is invested into a person with a focused manner, a
number of great things happen regarding your ROI.
Their productivity is not only increased in the present (aka more
money made for you) but also the ripple effect comes into play
because they inevitably pass on their increased growth to
those around them. Of course the positive ramifications of this is a no
brainer.
The 5 Entrepreneur Essentials
That I Learned From
Harvey Mackay
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One additional aspect also comes into the mix. When a manager
is committed to the personal growth of an employee, intense loyalty is
created. I mean think about it, if you knew your boss/coach/mentor is
truly committed to you growing as an individual, wouldn’t you step
up to the plate to help them out if they every needed it?
Yes you would.
Other than the positive production of the employee, the
manager of course will end up feeling very positive because they are
truly changing that person’s life.
The Take Away from this: When building your business, always
invest a considerable amount of time in growing your team. Of course
you will be teaching them the technical skills, but also grow them
on a personal level.
This Entrepreneur Essential certainly reminds me of my senior year
of football during high school.
I was one of 3
captains and I spent
a great deal of time
growing certain
teammates and
developing them
into leaders.
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Even back then I realized that our key to success was having a group
of leaders outside of the 3 captains.
I didn’t play defense that year so I singled out 2 defensive players that
had the potential to lead but were still rough around the
edges.
From the very beginning I focused the majority of my energy on
molding them into the leaders that I couldn’t be, because I was
always on offense.
By moving the pieces in the correct places for this grand “chess game”
we were able to be extremely successful as a team and went
undefeated and played for the State Championship.
This experience showed me the true power of what can be
achieved when a leader/manager invests time & resources into
growing other people. Make sure that growing those around you is
your primary focus and you will have an abundance of
followers.
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2. An Entrepreneur’s Power
Comes from His Vision Harvey explained that the gift of an entrepreneur, their defining trait,
is their ability to conceive a vision of possibility. People who are
not able to envision a goal, a dream or possibility in their minds are
the ones who end up working for someone else in a monotonous job
for the rest of their life.
Mr. Mackay mentioned a fantastic quote in his speech from an
extraordinary soul:
“Losing eyesight isn’t the worst thing in the world,
Losing your vision is.”
~Helen Keller
Without a vision of the future,
without a dream of what can be
achieved, a person truly is nothing.
The fundamental principle of
all life is growth.
From a human being all the way
down to the smallest organism, the
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inherent characteristic is to grow and continue life. A person
without a vision and without a yearning for personal growth
essentially ceases to truly be alive.
The Take Away from this: As Donald Trump said, “Think big.
All the time.” An entrepreneur’s greatest tool is their ability to think
creatively and to see in their mind a vision of what the future can
be.
Harvey Mackay’s Entrepreneur Essential emphasized how special and
unique an entrepreneur’s ability is to create from nothing, to see in
their mind what is still unseen in the world.
Using your mind to think creatively and to think outside the box.
This practice and ability is what separates us entrepreneurs from
the average person.
Sure there are people twice as intelligent as the richest of the world,
but why don’t they possess the same wealth?
Because they lack vision.
Successful entrepreneurs are creators.
Pure and simple.
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Use your mind to create something from nothing.
“Good business leaders create a vision,
Articulate the vision,
Passionately own the vision,
And relentlessly drive it to completion. ”
~Jack Welch
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3. Even with All the Practice in the World,
A Person Will Fail Every Time,
If This Essential isn’t Followed.. Harvey explained that success is a habit. People are successful
because they have trained themselves to think and act in a
particular manner. Therefore if we want to be successful, we must
find people to emulate and then train ourselves to think and act like
them.
Quite a simple concept really.
Of course changing our current habits to the “successful habits”
is the difficult part so we must practice.
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“Practice doesn’t make perfect,
Perfect practice makes perfect”
~Harvey Mackay
This quote from Harvey is crucial to succeeding at any goal.
If we don’t deliberately practice at a high level each and every time,
we are actually forming sub par habits and will get sub par
results in our life.
Each time we “practice”, no matter at what it is, we must deliberately
focus on doing it at a incredibly high level…. “Game-Speed” as it’s
called in the sporting world..
The Take Away from this: This is a simple, yet very powerful
concept from Harvey. If we are not diligent in the methods of our
practice, then we are forming incorrect habits that will not take us to
our goals.
This is a simple concept but it has had a huge impact
on me.
So take a second here…..seriously take a second and
be present here with me….think about all the ways
you “practice” for your success in your life.
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It could be speaking,
It could be your work habits,
It could be the way you keep motivated,
It could even be the way you approach personal development for
yourself.
From now on, sincerely go ahead and do each of these tasks, no
matter how small..
With your all your heart,
All your passion,
And all your focus to practice perfectly.
The application of this concept has changed my life and it will
change yours too if you let it.
“It’s not necessarily the amount of time you
Spend at practice that counts;
It’s what you put into the practice that counts.”
~Eric Lindros
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4. The Most Powerful Word in
The English Language
Harvey Mackay revealed to us that there is a “secret” word in
the English language.
It has the power to instantly command the attention of any and
every person in the world.
This word also makes any conversation immediately more personal.
This same word will actually work in many different languages too.
What is this mystical and all-powerful word you may ask?
The answer is as simple as it is brilliant.
“The sweetest sound in the human
Language is your own name.”
~Harvey Mackay
The Take Away from this: I absolutely love this quote. It certainly
doesn’t take long to realize the power behind this piece of
information.
People love hearing their own name.
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It immediately captures their attention and makes whatever is being
said instantly more personal.
Since reading Dale Carnegie’s immortal
classic How to Win Friends &
Influence People, I have been
conscious of this technique.
Of course you can’t go overboard, but
increasing the amount of times you use
someone’s name in a conversation will pull their attention towards
you and make whatever is being said feel more personal.
This little communication tool is fantastic because it is something that
you can implement into your communication patterns
immediately.
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5. Follow This Strategy and You Will
Have a Massive Network It didn’t take very long for me to realize that Harvey Mackay is
completely a people person. In fact he is intensely personal with the
people he meets.
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As you can imagine, his network is gargantuan in size. So how then is
he able to be personable with each and every person?
Harvey shared a neat little tactic that he utilizes which allows him to
remember all the minor details of his various relationships.
Harvey keeps a compilation of
incredibly detailed notes for his clients
and the people he has networked with.
These notes allow him to “remember”
personal little details about his clients
and contacts.
This allows him to maintain deeply personal relationships with the
people he comes into contact with. In his words he is “Humanizing
the conventional selling strategy.”
He also added that his biggest business asset is his massive
network of people that he can call upon to help him.
His secret to achieving this network is by constantly helping people in
his network without expecting anything in return.
Here is a quick story that Harvey told that illustrates this concept.
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A few years ago Harvey had heard that the son of one of his clients
had taken a terrible fall during a snowboarding accident and ended
up in the hospital with many broken bones.
Upon hearing this news he proceeded to consult his notes of his
clientele and found that the client’s son was an avid Minnesota
Wild hockey fan.
With this information in mind, he called up the team’s owner
(another one of his contact’s) and was able to get a hockey stick
signed by the entire team sent to the injured kid.
You can pretty much guess what happened next.
The client was absolutely overcome with gratitude by the
unexpected gift.
Treating your network like this will increase both the size and quality
of it.
Do not forget to “Humanize your networking strategy.”
The Take Away from this: Thanks to the self-development books
such as Think & Grow Rich, The Science of Getting Rich &
The Secret, the general business community has begun realizing
that you must give before you receive. I know even for the Internet
Marketing community, there has been a huge shift even in the last
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year towards giving more and more value to people before selling
them something.
Giving to receive is a core principle of business, as well as life.
The amount that you receive from the world is in direct proportion
to how much you give.
Keep detailed records of your relationships that you come in contact
with. This may seem like a daunting task but it really is easier to do
than you might think.
All you have to do is take a few minutes at the end of each day
and put the new names you met into a word document with a few
bullets underneath with details of that person.
In the future you will have a master document that you can refer to
whenever you need it.
This is very powerful because it essentially increases your memory
and allows you remember personal details about people that will
continue to strengthen your relationship with them.
-----------------------------------------
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A Little History About Stanley Hubbard.. Mr. Hubbard is a 76-year-old man worth 1.9
Billion dollars according to Forbes.com. He
is the 236th richest person in the Unites
States & is the 651st richest person in the
world.
Wow!
His roots have always been in the
broadcasting industry. His father, Stanley E. Hubbard, founded
Hubbard Broadcasting. Stanley took over his father’s business and
enjoyed many years of growth before he sold it to DirecTV for 1.3
Billion.
A few years ago Mr. Hubbard sold his large stake in DirecTV
and now focuses his effort on Hubbard Broadcasting’s ReelzChannel,
which airs in over 50 million homes.
His newest venture is
Hubbard Aviation
Technologies. This company
manufactures technology for
the prestigious Gulfstream
650 aircraft models (Yes the
ones in the song “Like A G6”).
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My 1st Time Shaking Hands with a Billionaire I first had the pleasure of meeting Mr. Hubbard when he
came to speak to the entrepreneurship club at the University of
Minnesota – Twin Cities.
There were only about 1o of us
members in the small
classroom at the time. It really
was quite the honor because I
got to shake his hand, talk
one-on-one with him for a
period of time and then listen
to his speech.
I learned a tremendous amount from not only what the words he said,
but also his body language as well. He is a very genuine man and I am
excited to pass on to you The 5 Entrepreneur Essentials I learned
from him.
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1. The #1 Reason Why Partnerships Fail Stanley explained that nearly every young entrepreneur
naturally tends to seek out other people who have the
“entrepreneurial mindset” like themself. What typically happens is
that two friends go into “business” together on some great idea that
they have.
As I have personally found out from my own experiences, going into
business with friends or family usually ends up being a messy
situation. There are a number of dynamics that come into play and
few partners are able to “turn off” their business relationship when it
it’s family/friend time and then “turn back on” their business
relationship when it is entrepreneur time again.
These boundaries of the different relationship roles can
easily become blurred.
Stanley advice on this common occurrence was to recognize the
power of the well-written contract.
The 5 Entrepreneur Essentials
That I Learned From
Harvey Mackay
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When people fail to write up a comprehensive contract in the
beginning, huge fires usually erupt down the line because there is
not a third party to moderate a large disagreement between the two
partners.
A well-written contract acts as a steadfast moderator and gives a
partnership the stability and the structure it needs to thrive
and grow.
My Take Away from this Essential: Always, always have a
structured-out contract in place before action is initiated between
two parties, whether it is business-to-client or partner-to-partner.
When writing the contract between two partners, imagine that the
worst-case scenario has occurred…
(i.e. You and your partner have grown to resent each other
completely)
This will allow you have guidelines in place in case anything turns
sour in the relationship.
This of course isn’t the most enjoyable task to do. However, nobody
ever thinks their partnership will fail, so protect yourself by
completing this sound business practice.
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2. Honesty is the Foundation
Of a Successful Business I found out very quickly that Stanley Hubbard is a completely
honest person in everything he does. He really emphasized the role of
honesty in his business, whether it was to the client, partner or
employee. He believes that a business built upon the foundations of
honesty is really the only one that can find long-term success.
This immediately made me think of his family’s legacy in
broadcasting, which has spanned multiple generations. I found his
emphatic emphasis on being honest very intriguing for two reasons.
1. The business world in general has pretty much always
carried the stereotype of being filled with greedy people who
cheat their way to riches; just like a dog-eat-dog, win at all
costs mentality. So I found it interesting and very useful that
such an enormous player on the business stage operates
upon the principles of honesty. This clearly
demonstrates that in order to be successful, you must never
achieve at the expense of someone else.
2. I also thought his emphasis on honesty was fascinating
because of the transitionary phase the business world is
currently in today. The old paradigm was that honesty wasn’t
required in business, but now because of the advent of social
media, companies have been forced to become a hundred
times more transparent about their practices with the world.
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Because they are being forced to show themselves openly,
they of course must make sure that they are even more
ethical and honest with the world because if they aren’t, they
will be certainly outed since they are sharing so much
information across the social media platforms.
Regardless of what it is in your business, always operate with
honesty and integrity.
“There are many things that are out of your control;
But no matter what happens,
You are the only person in the world
That has control over your integrity.”
~Stanley Hubbard
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3. Being “Smart” Has Nothing
To Do with Success Mr. Hubbard explained to us repeatedly that he was not a
“smart” man (here I’m thinking to myself….well Stanley pretty sure
you know a thing or two being a Billionaire and all!!). He explained
that he had many, many “smart” people working for him that took
care of all the “smart” tasks for him.
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When he said this, it immediately reminded of Henry Ford’s
mindset.
For those of you who aren’t familiar with
Henry Ford, I’ll elaborate exactly what I
mean with a legendary short story
from Ford’s life.
At a time when Ford Motor
Company was growing at
exponential rates, a group of
intellectuals from various
prestigious schools of higher
education congregated together to create an intelligence test
that they would administer to the man who was making
ridiculous amounts of money in his revolutionary business.
Once the appointed day came, the elite of the academic world
met Henry at his office to give him their intelligence test to
finally learn how “smart” he was.
The test began by one of the scholars asking him the question.
“What is the tensile strength of the rolled steel you use in your
manufacturing?”
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Instead of promptly replying like they expected, Ford reached
for one of the various phones on his desk and preceded to call
upon his vice president.
His vice president swiftly came into the office. Henry repeated
the question in which the vice president obediently spouted out
the correct answer.
The scholars were thrown off a little bit but then proceeded to
ask the next question.
And the next.
And then the next.
Each time Henry Ford immediately picked up one of the many
phones on his desk and called upon a person of his staff who
knew the answer.
Finally, one of the intellectuals burst out,
“You see, this proves you are ignorant! You don’t know the
answers to any of the questions we ask of you.”
Henry Ford tersely replied,
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“I don't know the answers because I do not need to clutter my
head with the answers you seek. I hire smart young people
from your schools who have memorized information that you
think is intelligence. My job is to keep my head clear of such
clutter and trivial facts so that I can think."
After saying this, Ford asked the “smart” people to leave his
office.
My Take Away from this: The correlation between Stanley
Hubbard’s mindset and Henry Ford’s didn’t seem to be just a
coincidence to me.
The evidence certainly shows that the highly successful entrepreneurs
of the world surround themselves with people who are
“smarter” than them.
This frees up their mind for creative thought.
This is a very important aspect that many people gloss over….many
people say to themselves “Oh yeah ok that make senses” yet they
don’t structure their business so that they are surrounded by “smart”
people doing the tasks, leaving them to just do the managing and
creative thinking.
I will definitely keep this principle in mind in every future business
structure I create and you should too.
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4. Statistics Are Not Facts As you can imagine, Stanley Hubbard is constantly being hit
with numerous statistics about all sorts of information in his
broadcasting business.
Now his stern advice was to always be mindful of the statistics, in fact,
always be mindful of anything that people take for absolute
for granted.
He said to always questions statistics,
because “Figures don’t lie, but liars
figure.”
People can make statistics do pretty
much anything they want so always take
the information with a grain of salt.
The Take Away I from this: I interpreted this Essential as having
a little bit of a deeper meaning; basically not always believing a
hundred percent what the “experts” tell you.
Essentially, always keeping your mind open to other
possibilities than what the status quo says is true.
I can really see the value of training one’s mind to do this because it
constantly keeps an entrepreneur’s mind in “Creative Mode”,
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which of course is the entrepreneur’s defining characteristic that
separates them from the average person.
--------------------------
5. The Personality Trait that
Attracts Success The final Entrepreneur Essential that Stanley Hubbard truly preached
was quite simple, yet still inspirational.
The Billionaire explained that a person’s success is contingent upon
two core principles: their entrepreneurial vision and their
willingness to work very, very, hard.
Champions achieve success because they always work just a little
harder than the day before.
Pushing just a little bit harder than before.
“The harder you work,
The luckier you get.” ~Stanley Hubbard
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The Take Away from this: Stanley’s final Entrepreneur Essential
certainly hit home for me.
I struggled for years trying to think of an idea that would catapult me
to fame and millions …and nothing happened.
The summer after graduating high school I pretty much locked myself
up in my Dad’s office and constantly searched for ways to make
money online….nothing happened.
I went through many low times during that period due to such an
immense frustration and pain of continuous failing.
There was a huge amount of energy within in me that I could feel was
not meant for this average life, it was meant to do great things and
help millions of people…and yet there I was, sitting in a chair on the
computer desperately trying to create something for myself….and yet
still nothing came.
Well eventually my huge breakthrough did come when a marketer
finally noticed my website and invited me to an internet marketing
seminar in San Diego, California.
Once I went there, my world exploded and set off a huge snowball
effect that has kept rolling to this day and has me currently making
thousands of dollars a month online.
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So if you are currently at the sticking point, use my example to
inspire you.
Don’t quit…
Don’t quit…
Don’t YOU EVER quit.
There is a tremendous amount of abundance and opportunity in the
world; if you keep working hard your break will come.
Trust me.
Every single person in the world was put on this planet for a great
purpose.
The sad thing is that 90% never connect with that purpose as long as
they live...
Ok Chris what is your purpose?
When I discovered why I was put on this planet, my whole life
changed (March of my senior year in high school).
My purpose is to inspire and expand the consciousness of people on a
global scale.
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You have a calling within you too.
If you haven’t connected with it yet that is fine.
By the fact of you being here right now.. it means that your Best Self
(you living in your passion and fulfilling your purpose) is trying to
manifest itself within your life.
That is good. That means you are on track.
So don’t give up. You are so much closer than you think.
The night is truly darkest before the dawn.
Even if everyone is telling that you can’t..
Even if you have failed over and over and over again..
Even if you feel like you can’t possibly go any farther..
Just take one more step forward.
Dig deep within yourself and muster up the strength to take just one
more step…
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Once you have crossed this threshold, you will realize that you are the
champion of your great journey and that you were meant to have a
positive impact on the world.
You will have discovered the source of power within yourself that
won’t let you be stopped.
You will be unstoppable and you will realize that the power to achieve
your dreams was inside you all along, it has always been with you
and it always will be with you.
“Our deepest fear is not that we are inadequate.
Our deepest fear is that we are powerful beyond measure.
It is our light, not our darkness that most frightens us.
We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous?
Actually, who are you not to be?
Your playing small does not serve the world.
There is nothing enlightened about shrinking so that other people won't feel
insecure around you.
We are all meant to shine, as children do.
And as we let our own light shine, we unconsciously give other people permission
to do the same.
As we are liberated from our own fear, our presence automatically liberates
others. ”
~Marianne Williamson
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Ending Notes from Chris.. Whether you are business owner or a struggling young entrepreneur
who is just beginning the journey, I genuinely hope you found value
in these 10 Entrepreneur Essentials from Harvey Mackay & Stanley
Hubbard.
I would love to continue to strengthen our relationship, so be sure to hit me up with a message on Facebook. Let me know what you thought about the 10 Entrepreneur Essentials here :)
For more content like this eBook, business coaching,
personal branding coaching & some entertainment be sure
to check out Chris McCann’s YoungEntrepreneurLife.com
© Chris McCann, All Rights Reserved
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