SBS BROADCASTING
MWG 14th OF JUNE 2012
EDWIN VALENT
STARTED FIRST OF MARCH 2012 AS
CHIEFCREATIVEOFFICER
WHO?
MWG 14-06-2012 - SBS/CREATIE2
INT
ROD
UC
TIO
N
TRANSFORM SBS INTO A FULL MEDIA FORMAT
COMPANY THAT IS FUTURE PROOF.
A COMPANY THAT DICTATES THE DUTCH MEDIA
MARKET BY SHOWING HOW TO CREATE CONTENT FOR
LOYAL COMMUNITIES AND BUILD NEW SUCCESSFUL
BUSINESS MODELS.
MAIN GOAL 2012
MWG 14-06-2012 - SBS/CREATIE3
INT
ROD
UC
TIO
N
FULL MEDIAFORMATSTRATEGY
MWG 14-06-2012 - SBS/CREATIE4
INT
ROD
UC
TIO
N
TELL OUR STORY PERFECTLY
TO OUR TARGET GROUP
WHERE, WHEN AND HOW THEY WANT TO INTERACT WITH THE STORY...
FULL MEDIA FORMAT VISION
MWG 14-06-2012 - SBS/CREATIE5
INT
ROD
UC
TIO
N
WE WILL CREATE FORMATS & DOMAINS WITH THE MOST IDEAL MEDIAMIX (WHICH WILL BE FINETUNED CONSTANTLY IN TIME) USING EVERY INDIVIDUAL PLATFORM IN THE MOST PROPER WAY, REACHING THE TARGETGROUP PERFECTLY AND DELIVERING LOYALITY & RELATIONSHIPS.
TECHNIQUE IS NOT IMPORTANT, AS IT IS JUST A TOOL TO BRING THE CONTENT TO YOUR TARGETGROUPS.
CONTENT IS KING. ESPECIALLY AS A FULL MEDIA COMPANY!
FULL MEDIA FORMAT VISION
MWG 14-06-2012 - SBS/CREATIE6
INT
ROD
UC
TIO
N
CREATING A FULL MEDIA FORMAT:
1. WHAT IS OUR MESSAGE
2. WHO IS OUR AUDIENCE
3. WHAT IS THE BEST MEDIAMIX FOR OUR CONTENT AND AUDIENCE
4. OPTIMIZE CONTENT FOR EVERY INDIVIDUAL PLATFORM
5. CONTINUOUS COMMUNICATION
EDWIN VALENT - SBS (C) 2012
IN PRACTICE...
MWG 14-06-2012 - SBS/CREATIE7
INT
ROD
UC
TIO
N
INTERACTIVE MEDIA >> SBS/CREATIE
TELLSTORIES
SBS/CREATIE
MWG 14-06-2012 - SBS/CREATIE8
INT
ROD
UC
TIO
N
BIGGER & COHERENT MEDIA MIX
MWG 14-06-2012 - SBS/CREATIE9
INT
ROD
UC
TIO
N
SANOMA BOARD VISIT - SBS (C) 20122ND SCREEN
MOSTLY PROGRAM-RELATED APPS
EDWIN VALENT - SBS (C) 2012
WHAT’S HAPPENING
MWG 14-06-2012 - SBS/CREATIE11
SBS 2ND
SCR
EEN ST
RAT
EGY
1. RE-CONNECT WITH OUR AUDIENCE (WHEN/WHERE/HOW)- LOYALITY // COMMUNITY // MOST ACCESSIBLE WAY
2. DELIVER A MORE IN-DEPTH EXPERIENCE DURING PRIMETIME
3. CREATE LOYALITY >> COMMUNITY
4. LONGER VIEWER ATTENTION, LESS CHANNEL SWITCHIN’
5. INNOVATIVE
6. MORE GRP’S
7. NEW TOUCHPOINTS >> NEW BUSINESS MODELS
EDWIN VALENT - SBS (C) 2012
OUR WHY
MWG 14-06-2012 - SBS/CREATIE12
SBS 2ND
SCR
EEN ST
RAT
EGY
EDWIN VALENT - SBS (C) 2012
OUR WHY
MWG 14-06-2012 - SBS/CREATIE13
SBS 2ND
SCR
EEN ST
RAT
EGY
WITH OUR SECOND SCREEN STRATEGY WE WILL
CLAIM A MORE IN-DEPTH AND EXTENDED
EXPERIENCE ON PRIME TIME
(19.00 HRS - 23.00 HRS) EVERY DAY.
WE ARE THE FIRST IN THE NETHERLANDS (AND ABROAD)
THAT DELIVERS THIS RICH EXPERIENCE ON PRIMETIME.
* WHERE, WHEN & HOW OUR AUDIENCE WANTS IT:- IPHONE (SEPT 2012)- IPAD (SEPT 2012)- WEBBASED (SEPT 2012)- ANDROID PHONE (NOV 2012)- ANDROID TABLETS (NOV 2012)- (WINDOWS8)
GETTHE FEELING
MWG 14-06-2012 - SBS/CREATIE14
SBS 2ND
SCR
EEN ST
RAT
EGY
MWG 14-06-2012 - SBS/CREATIE15
SBS 2ND
SCR
EEN ST
RAT
EGY
MWG 14-06-2012 - SBS/CREATIE16
SBS 2ND
SCR
EEN ST
RAT
EGY
MWG 14-06-2012 - SBS/CREATIE17
SBS 2ND
SCR
EEN ST
RAT
EGY
MWG 14-06-2012 - SBS/CREATIE18
SBS 2ND
SCR
EEN ST
RAT
EGY
MWG 14-06-2012 - SBS/CREATIE19
SBS 2ND
SCR
EEN ST
RAT
EGY
MWG 14-06-2012 - SBS/CREATIE
INTEGRATED IN FULL MEDIA FORMATS
20
SBS 2ND
SCR
EEN ST
RAT
EGY
MWG 14-06-2012 - SBS/CREATIE21
DIG
ITAL D
EVELO
PMEN
TS
MWG 14-06-2012 - SBS/CREATIE22
SBS 2ND
SCR
EEN ST
RAT
EGY
NEW BUSINESS MODELS
MWG 14-06-2012 - SBS/CREATIE23
SBS 2ND
SCR
EEN ST
RAT
EGY
EDWIN VALENT - SBS (C) 2012
RESUME
MWG 14-06-2012 - SBS/CREATIE24
SBS 2ND
SCR
EEN ST
RAT
EGY
EVERY DAY
YOU GET MORE
AT SBS6!sept 2012
end of year veronica & net5
QUESTIONS?
SBS BROADCASTING
THANK YOU
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