Client Overview
• Established in 1977• Independently own and operated • Open for business 6 days a week• Extensive menu offerings• Dedicated to the customers
SWOT Analysis
STREGTHS
•Outstanding customer loyalty•Consistently low prices•Freshly prepared meals
WEAKNESSES
•Limited hours•Small quarters
OPPORTUNITIES
•Gain younger clientele
THREATS
•Other local businesses
Budget and Timetable
• Approximately $ 5, 000.00 available for campaign
• Campaign ready for May 1Ad Type Media
OutletAd Size Cost Per
RunFrequen
cyCampaig
n Schedul
e
Total
Print Yearboo
ks
¼ page $200.00
3 yearboo
ks
1/ year $600.00
T-Shirts N/A N/A $17.50 110 shirts
N/A $1,925.00
Branding Strategy
• Exists to serve locals• Form personal relationships• Has a fun, relaxing atmosphere• Dedicated to quality• Lacked a logo
Communication Strategy
• Communication: weekly with Tina• Goal: gain younger clients• Target Audience: local high school
students• Research: advertising on campus
Creative Brief
• Objective: Increase sales by 5%• Tone and Image:– Simple, yet attention grabbing– Reinforce the brand
• Messages– Taste– Speed– Affordability
Media Plan
• Social Media: popular• T-Shirts: timeless• Yearbook: guarantee
Main Menu
Conclusion