MSYTechnology Pty Ltd
By: Ian Cobb and Juan Rodriguez
MSYTechnology Pty Ltd
MSYTechnology Pty Ltd
Creative Brief
BackgroundMSY Technology is a computer gaming website that sells hardware and gaming packages based in Australia. The company is a small business with 27 branches and specialize in computers, but sell software, external hard drives, printers, and other items for computers.
Target AudienceOur target audience would include a specific market. Judging by the competitors websites, and evaluating MSY Technology’s website, they target offline and online gamers who need powerful computers to run high end gaming technology.
ObjectivesTo update their extremely outdated website and bring them to the consumer better than the competitors.
ObstaclesGetting the name out there for MSY. They seem like a fairly successful company, but we don’t know how. This redesign would make them far more appealing.
Key BenefitThe redesigned site would be far easier to navigate, and not be PDF.
Support StatementOur research was very helpful in establishing a better website. Far easier navigation and a sleeker look for their name and website would help them grow their target audience and increase sales hopefully.
ToneSleek, Futuristic, Tough, Dependable, Semi-flashy, Good deals on electronics.
MediaWebsite, physical store locations.
Creative ConsiderationsTry to better appeal to a specific market while rebranding a business.
MSYTechnology Pty Ltd
Competitive Analysis
MSYTechnology Pty Ltd
Competitive Analysis
MSYTechnology Pty Ltd
Competitive Analysis
MSYTechnology Pty Ltd
Competitive Analysis
MSYTechnology Pty Ltd
Competitive Analysis
Organized Section Labels
View Cart
Sale Section
Search Bar
Build a Computer Feature
Yes YesYes
Yes Yes
Yes Yes Yes Yes
Yes YesYes
digitalstormonline.com ibuypower.com pugetsystems.com falcon-mw.com
MSYTechnology Pty Ltd
Mood Board
Logo
Products Sale Items Gaming Bundles Company
Account/CartSearch Bar
Featured Product # 1 Featured Product# 2
Featured Product# 3
Logo
Products Sale Items Gaming Bundles Company
Account/CartSearch Bar
Products
Accessories Cables Coming Soon Computer Cases Internal Hardware Laptops
Multimedia Network Devices Printers Scanners Software Storage
Monitors
UPS
Featured Product # 1 Featured Product# 2
Featured Product# 3
Logo
Products Sale Items Gaming Bundles Company
Account/CartSearch Bar
Accessories Cables Coming Soon Computer Cases Internal Hardware Laptops
Multimedia Network Devices Printers Scanners Software Storage
Monitors
UPS
Products
Logo
Products Sale Items Gaming Bundles Company
Account/CartSearch Bar
Sale items
Logo
Products Sale Items Gaming Bundles Company
Account/CartSearch Bar
Gaming Bundles
Desktop Laptop
Logo
Products Sale Items Gaming Bundles Company
Account/CartSearch Bar
Price point 1 Price point 2 Price point 3
Price point 4 Price point 5 Price point 6
Gaming Bundles
Logo
Products Sale Items Gaming Bundles Company
Account/CartSearch Bar
Gaming Bundles
Image
TexT
add To CarT
Logo
Products Sale Items Gaming Bundles Company
Account/CartSearch Bar
CART TEXTTEXTTEXTTEXT
Image Text Item info
Text Email info
Text Item info
$123.45
$123.45TEXT
TEXT TEXT
input field
continue
TEXT No
Logo
Products Sale Items Gaming Bundles Company
Account/CartSearch Bar
CART TEXTTEXTTEXTADDRESS
Image Text Item info
Text Email info
$123.45
$123.45TEXT
TEXT TEXT
input field
continue
Account
Text Account info
Logo
Products Sale Items Gaming Bundles Company
Account/CartSearch Bar
TEXTTEXTSHIPPING
Image Text Item info
Text Email info
$123.45
$123.45TEXT
TEXT TEXT
input field
continue
Account
Text Account info
Shipping info
Text
Text days
Text
$12.34
$12.34
$12.34
CART ADDRESS
Logo
Products Sale Items Gaming Bundles Company
Account/CartSearch Bar
TEXTPAYMENT
Image Text Item info
Text Email info
$123.45
$123.45TEXT
TEXT TEXT
input field
continue
Account
Text Account info
Shipping info
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Text days
Text
$12.34
$12.34
$12.34
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Expiration Security Code
What’s this?
Payment Type
input field input field
Name on Card Card Number
SHIPPINGCART ADDRESS
Logo
Products Sale Items Gaming Bundles Company
Account/CartSearch Bar
REVIEW
Image Text Item info
Text Email info
$123.45
$123.45TEXT
TEXT TEXT
input field
SUBMIT
Account
Text Account info
Shipping info
Text
Text days
Text
$12.34
$12.34
$12.34
$123.45TEXT
Expiration Security Code
What’s this?
Payment Type
input field input field
Name on Card Card Number
PAYMENTSHIPPINGCART ADDRESS
Logo
Products Sale Items Gaming Bundles Company
Account/CartSearch Bar
Company
Locations Contact Us
Facebook and Twiitter Description
Facebook and Twiitter icons
MSY Business Description
Products Sale Items Gaming Bundles Company
AccountMSYTechnology Pty Ltd
(0)
CrossFireX Custom Gaming System
Products Sale Items Gaming Bundles Company
AccountMSYTechnology Pty Ltd
(0)
Accessories Cables Coming Soon Computer Cases
Multimedia Network Devices Printers Scanners
Internal Hardware Laptops Monitors
Software Storage UPS
Products
CrossFireX Custom Gaming System
Products Sale Items Gaming Bundles Company
AccountMSYTechnology Pty Ltd
(0)
Accessories Cables Coming Soon Computer Cases
Multimedia Network Devices Printers Scanners
Internal Hardware Laptops Monitors
Software Storage UPS
Products
Coolermaster RC-371-KKN1 Case without PSU
Our Price: $43.00
Antec VSK-2000 Black Mid-Tower Case without PSU
Our Price: $57.00
Antec 300 Three-Hundred Gaming Tower without PSU
Our Price: $59.00
Antec 200V2 Two-Hundred-V2 Gaming Tower Case without PSU
Our Price: $59.00
Thermaltake Dokker Tower Case without PSU
Our Price: $61.00
Antec NSK4000B-II without PSUOur Price: $63.00
Products Sale Items Gaming Bundles Company
AccountMSYTechnology Pty Ltd
(0)
Sale Items
Clearance Sale for 2 more days!
Samsung 12.2 Megapixel Digital Camera $129.00
Cruzer 4 GB Micro Thumb Drive$9.99
Canon Powershot 12.1 Megapixel 12x Zoom SLR $144.00
LG 1 TB External Hard Drive $129.99
MicroATX Computer Case w/ 585W PSU $49.99
CA Duo 2.1 Computer Speakers $39.99
30% of
f!
10% of
f!
25% of
f!
25% of
f!
10% of
f!
25% of
f!
Products Sale Items Gaming Bundles Company
AccountMSYTechnology Pty Ltd
(0)
Gaming Bundles
Desktop Laptop
Products Sale Items Gaming Bundles Company
AccountMSYTechnology Pty Ltd
(0)
Gamer Pack 1: $880 - $1.2k Budget
Gamer Pack 2: $1.1k - $1.4k Budget
Gamer Pack 3: $1.3k - $1.6k Budget
Gamer Pack 4: $1.7 - $2k Budget
Gamer Pack 5: $2.5 - $2.9k Budget
Gamer Pack 6: $3.8 - $5.4k Budget
Desktop Packages
Gaming Bundles
Products Sale Items Gaming Bundles Company
AccountMSYTechnology Pty Ltd
(0)
Intel I7 Core750 Gig Hard drive1.5 gihzBlu-Ray Fast$1,200.00
Add to Cart
Desktop Packages
Gaming Bundles
Products Sale Items Gaming Bundles Company
AccountMSYTechnology Pty Ltd
(0)
PAYMENTSHIPPINGADDRESS REVIEWCART
Intel I7 Core 900 Gig Hard drive 2 gihzBlu-Ray /RW Air Bag Fast
PRODUCT / DESCRIPTION QTY.
$1,700.001
TOTAL $1,735.00
PRICEShoppIng CarT
Enter your email address
Do you have a MSY account?
Continue
YES NO
( 1 )
Products Sale Items Gaming Bundles Company
AccountMSYTechnology Pty Ltd
(0)( 1 )
Intel I7 Core 900 Gig Hard drive 2 gihzBlu-Ray /RW Air Bag Fast
PRODUCT / DESCRIPTION QTY.
$1,700.001
TOTAL $1,735.00
PRICEShoppIng CarT
PAYMENTSHIPPING REVIEWCART ADDRESS
NAME
ADDRESS
CITYSTATE ZIP
addreSS email - required [email protected]
Continue
Products Sale Items Gaming Bundles Company
AccountMSYTechnology Pty Ltd
(0)( 1 )
Intel I7 Core 900 Gig Hard drive 2 gihzBlu-Ray /RW Air Bag Fast
PRODUCT / DESCRIPTION QTY.
$1,700.001
TOTAL $1,735.00
PRICEShoppIng CarT
PAYMENT REVIEWCART ADDRESS SHIPPING
NAME
ADDRESS
CITYSTATE ZIP
addreSS email - required [email protected]
ShIppIng
Standard
2 - Day Shipping
1 - Day Shipping
$35.00
$75.00
$125.00
Shipping fees automatically calculated
Continue
Products Sale Items Gaming Bundles Company
AccountMSYTechnology Pty Ltd
(0)( 1 )
Intel I7 Core 900 Gig Hard drive 2 gihzBlu-Ray /RW Air Bag Fast
PRODUCT / DESCRIPTION QTY.
$1,700.001
TOTAL $1,775.00
PRICEShoppIng CarT
SHIPPING REVIEWCART ADDRESS PAYMENT
NAME
ADDRESS
CITYSTATE ZIP
addreSS email - required [email protected]
ShIppIng
Standard
2 - Day Shipping
1 - Day Shipping
$35.00
$75.00
$125.00
Shipping fees automatically calculated
$75.00SHIPPING
paymenT
Card NumberName on Card
Expiration
What’s this?
Security Code
Payment Type
yearmonthContinue
Products Sale Items Gaming Bundles Company
AccountMSYTechnology Pty Ltd
(0)( 1 )
Intel I7 Core 900 Gig Hard drive 2 gihzBlu-Ray /RW Air Bag Fast
PRODUCT / DESCRIPTION QTY.
$1,700.001
TOTAL $1,775.00
PRICEShoppIng CarT
SHIPPINGCART ADDRESS PAYMENT
NAME
ADDRESS
CITYSTATE ZIP
addreSS email - required [email protected]
ShIppIng
Standard
2 - Day Shipping
1 - Day Shipping
$35.00
$75.00
$125.00
Shipping fees automatically calculated
$75.00SHIPPING
paymenT
Card NumberName on Card
Expiration
What’s this?
Security Code
Payment Type
yearmonth
REVIEW
SUBMIT
Products Sale Items Gaming Bundles Company
AccountMSYTechnology Pty Ltd
(0)
Company
Locations Contact Us
MSY Technology is a computer sales chain of stores with more than 14 years of I.T. experience. We specialize in computer parts, software and accesories for a below average price. With our expertise, we will strive to give you the
best deal and greatest quality so you will return to us for your computer needs in the future.
Follow us on Facebook and Twitter for up to date deals and specials!
Consumer Notice
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