Moving to a Mobile Age

1. Mobile is a Revolution

3

TV/Film5 hours

Music2.5 hours

Computer / Social Networking

1.5 hoursGames1.25 hours

Reading40 minutes

Global Screen Count

Cinema Screens-149,700Tablets – 300M

Computers -1-2 B

Televisions -1.6 B

Mobile Phones – 7 B

Total: 10.4 B

Population vs. Mobile

Music Videos (local or Bollywood)

Muslim PreachersPornography

Nature Videos

2. Mobile is the 7th Mass Media

7thMassMedia.com

PrintRecordings

CinemaRadio

TV InternetMobile

3. Mobile Has Unique Characteristics

http://communities-dominate.blogs.com/brands/2008/05/deeper-insights.html

Mobile is personal

Mobile is permanently carried

Mobile is always on

Mobile is available at the point of creative impulse

Mobile is most accurate at measuring its audience

Only mobile can offer augmented reality

Mobile is the Digital Interface to the real world and analog media

4. Lean In, Not Away

The Mobile Ministry Forum Vision That every unreached

person have the chance to encounter Jesus and His kingdom in a compelling, contextualized fashion through their personal mobile device by the end of 2020.

www.mobmin.org

Mobile Ministry Consultation 2010

Mobile Ministry Consultation 2013

5. Move to Responsive Web Design

6. Consider an App Reluctantly

7. Think shorter

Michael Rogers

“Too many recent graduates do well with a 1,500 word piece but if you ask them to write

a 75 word extended caption, they’re still clearing their throats when they get to the

word limit.”

8. Be a Story Practitioner

Be a Story Student

Ten Laws of Story. www.visualstory.org/10laws

Culture of Story within your ministry. www.visualstory.org/storyseminar

8. Be a Story Practitioner

Be a Story Student Be one who lives the Story

Be a Story Seeker

Be a Story Sharer

Be a Story Creator

Be a Story Teller

8. Be a Story Practitioner